Intel Fab 12/22December 4, 2003Chandler, Arizona

Clarke & Crossland

• 90% effective.

• 70% disagreed.

Leadership Competencies Most Important

Communication

Least Developed

Communication

Source: AMA Leadership Survey: Cost and Measurement

“The best keynote speech I can

remember, maybe the best ever.”

David Brinkley

The Cuomo Effect

The biggest problem with leadership

communication

is the illusion that it has occurred.

1.Understand

2.Agree

3.Care

4.Take action4Fatal Assumptions

1.Heard2.Understand3.Agree4.Care5.Take action4Fatal Assumptions

Owen RyanGlobal Insurance IndustryLead PartnerDeloitt & Touche

Communication Channels

• Factual

• Emotional

• Symbolic

“Reason without emotion is

neurologically impossible.”

Dr. Antonio Damasio, Descartes’ Error: Emotions,

Reason, and The Human Brain

“Movies are the closest external representation of the prevailing storytelling that goes on in our minds.…what goes on in the transition of shots achieved by editing, and what goes on in the narrative constructed by a particular juxtaposition of shots is comparable in some respects to what is going in the mind.”

Antonio Damasio, The Feeling of What Happens: Body and Emotion in the Making of Consciousness

“The brain is nothing like the personal computers it has designed…it is the bane of cognitive scientists that bananas are not

located in a single structure of the brain. The brain assembles perceptions by the simultaneous interaction of whole concepts, whole images.…it works by analogy and metaphor.”

John H. Ratey User’s Guide to The Brain: Perception, Attention, and the Four Theaters of the Brain

Steven Pinker, How The Mind Works

“The mind reflexively interprets other people’s words and gestures by doing whatever it takes to make them sensible and true. If the words are sketchy or incongruous, the mind charitably fills in missing premises or shifts to a new frame of reference in which they make sense.”

When leaders fail to

communicate in facts, emotions, and symbols,

constituents will fill in the blanks.

Authenticity

Sine Cera

Be your best self, an original,not what others tell you

to be, not a copy of some other leader.

best

“Authentic self-hood is being able to hear these impulse voices within oneself: To know what one really wants or doesn’t want, what one is fit for and what one is not fit for…finding what your true self is and wants and in that process discovering your ability to lead.”

Abraham Maslow, Toward a Psychology of Being

“I think somehow, we learn who we really are and then live with that decision .”

Eleanor Roosevelt

Leadership

communication is an

inside game. out

Factual Channel

The facts may not be boring…

but you might be.

Data alone seldom

persuades and rarely inspires.

LogicOrganization

“Every year since 1950, the number of American children gunned down has

doubled.”

Logic 1950 – 10 children

1970 – 10,485,7601973 – 83,886,0801995 – 350,000,000,000,000

The number of American children killed each year by guns has doubled

since 1950.

Children’s Defense Fund

Communicating facts well requires the same skill as good story telling.

Michael Wood, Vice President, Teen Research

Unlimited

Emotional Channel

Employee EngagementEmployee Engagement

Not Engaged

Engaged

Actively Disengaged

55%

26%19%

 We follow

leaders because of the feelings they inspire.

Follow because of how .

Symbolic Channel

Harley executive, quoted in Results-based Leadership

“What we sell is the opportunity for a 43 year-old

accountant to dress up in black leather, ride through

small towns and have people be afraid of him.”

Are your best salespeople… Hunters?

Farmers?or…

“A key – perhaps the key – to

leadership is the effective communication of a story.”Howard Gardner, Leading Minds: An Anatomy of Leadership

Mixed Metaphors You’ve buttered your bread, now lie in it.  

We have opened a Pandora’s box of worms here.  I’ve hit the nail on the jackpot.  

He’s not playing with a full house.  I’m shooting from the seat of my pants.  

Rattle some feathers.  A whole new ball of worms.  

I’ll burn that bridge when I get there.  Up a tree without a paddle.  

Robbing Peter to pay the piper.  

 

“Telling stories…is probably a brain obsession and probably begins relatively early both in terms of

evolution and in terms of the complexity.

Telling stories precedes language, since it is, in fact, a

condition for language, and it is based not just in the cerebral cortex but

elsewhere in the brain and in the right hemisphere as well as the left.”

Antonio Damasio, The Feeling of What Happens: Body and Emotion in the Making of Consciousness

The shortest distance to the

truth is through a story.

DetailsDialogueDrama

Make sure the words are yours.

Push them from the very bottom of your soul.

The performance will take care of itself.