intel digital home
TRANSCRIPT
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Towards the Digital HomeTowards the Digital Home
Steve SilverSteve SilverManager, Business DevelopmentManager, Business DevelopmentMedia & Entertainment EcosystemMedia & Entertainment EcosystemIntel Digital Home Platforms GroupIntel Digital Home Platforms Group
February, 2006February, 2006
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Talk OutlineTalk Outline
Digital Home Overview Digital Home Overview Our RoleOur RoleDigital Home: Key Technology Challenges Digital Home: Key Technology Challenges Summary and ConclusionsSummary and Conclusions
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Talk OutlineTalk Outline
Digital Home OverviewDigital Home Overview– VisionVision– Why now?Why now?
Our RoleOur RoleDigital Home: Key Technology Challenges Digital Home: Key Technology Challenges Summary and ConclusionsSummary and Conclusions
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Video: Linksys™ TV AdVideo: Linksys™ TV Ad
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Digital Home ConvergenceDigital Home Convergence
BroadbandBroadband BroadcastBroadcast
PC Internet WorldPC Internet World Consumer ElectronicsConsumer Electronics Broadcast WorldBroadcast World
BroadcastEntertainment
Services
Services
Internet
e-Business
Entertainment
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Digital Video, PVRs,Digital Video, PVRs,Online mediaOnline media
0
50
100
150
200
'01 '02 '03 '04 '05
ROWLatin AmEth in PRCAPACJ apanEMEAU.S.
Worldwide Broadband RampWorldwide Broadband Ramp
MM
Devices are Going DigitalDevices are Going Digital1999 2005
1 M
10 M
120 K
1.4 M
52 M
147 M
58 M
20.5 MDTV
PVR
Cameras
MP3
Home Networks EmergingHome Networks Emerging
Gateways 4.5M ’99 -> 64.6M ‘05
Devices and Content Going DigitalDevices and Content Going Digital
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Talk OutlineTalk Outline
Digital Home OverviewDigital Home Overview Our RoleOur Role
– MissionMission– MethodologyMethodology
Digital Home: Key Technology Challenges Digital Home: Key Technology Challenges Summary and ConclusionsSummary and Conclusions
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Lab OverviewLab Overview
MissionMission: Identify, architect and deliver : Identify, architect and deliver innovative usages, building blocks and full innovative usages, building blocks and full stack solutions that grow the market for stack solutions that grow the market for Intel Architecture PCs.Intel Architecture PCs.
MethodMethod: : – Look across complete capability stackLook across complete capability stack
With industry partners, define, demo and drive delivery With industry partners, define, demo and drive delivery of technologies, standards and platforms that support of technologies, standards and platforms that support new PC usage models.new PC usage models.
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More on MethodologyMore on Methodology
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Key consumer problems understood via consumer Key consumer problems understood via consumer ethnography researchethnography research
App categories selected to provide covering setApp categories selected to provide covering set– Entertainment: Digital imaging, audio & video. Next-gen gamingEntertainment: Digital imaging, audio & video. Next-gen gaming– Next-gen consumer e-commerceNext-gen consumer e-commerce– Communications and messagingCommunications and messaging– Home controlHome control
Defined usage scenarios 3 to 5 years outDefined usage scenarios 3 to 5 years out Functional breakdown and capability stackFunctional breakdown and capability stack
– Understand key barriersUnderstand key barriers Recommended initiatives to overcome key barriers and drive Recommended initiatives to overcome key barriers and drive
PC and Intel rolePC and Intel role
ConsumerProblems
FutureUsage
ScenariosCapability
StackAnalysis
Initiativesto Address
Key Barriers
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Methodology Example:Methodology Example:Digital Photography Digital Photography (October, 2000)(October, 2000)
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Digital Photo Usage Scenario ExamplesDigital Photo Usage Scenario Examples Dad buys a new digital cameraDad buys a new digital camera
– On his PC he selects a local retail vendor for hardcopy prints, an online service for On his PC he selects a local retail vendor for hardcopy prints, an online service for secure archival, and a mobile camera service. He brings the camera in proximity secure archival, and a mobile camera service. He brings the camera in proximity to the PC and it is automatically provisioned with information for the selected to the PC and it is automatically provisioned with information for the selected service vendors.service vendors.
– While on vacation, DadWhile on vacation, Dad’’s camera downloads content to the home archive via a s camera downloads content to the home archive via a Bluetooth link with the cell phone though his mobile camera serviceBluetooth link with the cell phone though his mobile camera service
In the home, Mom asks to view all photos from this years trip to the Grand In the home, Mom asks to view all photos from this years trip to the Grand Canyon on the webpadCanyon on the webpad– Each photo is shown as a raw image w/ surrounding images corrected for red eye, Each photo is shown as a raw image w/ surrounding images corrected for red eye,
contrast, lighting and Mom is able to select which ones to retaincontrast, lighting and Mom is able to select which ones to retain– With simple clicks, photos are selected for secure online backup, to get a family With simple clicks, photos are selected for secure online backup, to get a family
greeting card made and sent out to relatives, to share over the net with Grandma, greeting card made and sent out to relatives, to share over the net with Grandma, and to show on a home digital picture frameand to show on a home digital picture frame
Grandma receives a notification that new photos are available for her to look Grandma receives a notification that new photos are available for her to look atat– She views thumbnails on her webpad and blowups on her TV screenShe views thumbnails on her webpad and blowups on her TV screen– With simple clicks, photos are selected to cycle through for her TV screen saverWith simple clicks, photos are selected to cycle through for her TV screen saver
Dad browses through the home photo archive at work and selects a recent Dad browses through the home photo archive at work and selects a recent family scene as wallpaper for both his cellphone and PC screensfamily scene as wallpaper for both his cellphone and PC screens
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Barriers Barrier Busters
OperatingSystems
Network /Communications
Peripherals /Devices
Platform
Content /Services
Applications /Middleware
End UserAwareness
Digital Photo Capability Stack
Storage /Retreival
PC/CE PC/CE Connectivity:Connectivity:
““Digital MediaDigital MediaAdapterAdapter””
Content Content Protection &Protection &ManagementManagement
Universal Universal Plug N PlayPlug N Play(UPnP) stds(UPnP) stds
AlwaysAlwaysAvailableAvailableMedia PCMedia PC
Key Challenges = synthesisKey Challenges = synthesisof barriers from multiple stacksof barriers from multiple stacks
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Digital Home Usages: 2004-05 focusDigital Home Usages: 2004-05 focus
LearnLearn (Education)(Education)
PlayPlayPC gaming PC gaming experience to experience to TV screenTV screen
Home MgmtHome Mgmt (Control)(Control)
Health, WellnessHealth, Wellness
EnjoyEnjoyView, listen, watch photos, View, listen, watch photos, music and movies music and movies throughout homethroughout home
WorkWork (Productivity)(Productivity)
CommunicateCommunicate
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IntelIntel’’s role in the digital homes role in the digital home
Remote Living RoomRemote Living Room
HandheldsHandheldsLaptopLaptopCreativityCreativity
PCPC
Mobility LaptopMobility Laptop
EntertainmentEntertainmentPCPC
ContentContent PicturesPictures MusicMusic MoviesMovies GamesGames
BedroomBedroom
LifestyleLifestylePCPC
**Other names and brands may be claimed as the property of othersOther names and brands may be claimed as the property of others
Enjoy and Share Content Using Any Enjoy and Share Content Using Any Device, Anywhere in the HomeDevice, Anywhere in the Home
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Talk OutlineTalk Outline
Digital Home Overview Digital Home Overview Our RoleOur Role Digital Home ChallengesDigital Home Challenges
1.1. Interoperable Home NetworkInteroperable Home Network2.2. Ecosystem of Compliant Devices and PCsEcosystem of Compliant Devices and PCs3.3. Content and Content Protection Content and Content Protection 4.4. The best Digital Home PC platforms The best Digital Home PC platforms
Summary and ConclusionsSummary and Conclusions
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Digital Home Challenge 1:Digital Home Challenge 1:Interoperable Home NetworkInteroperable Home Network Drive key standards Drive key standards
– Digital Living Network Alliance (DLNA aka Digital Living Network Alliance (DLNA aka Digital Home Working Group or DHWG)Digital Home Working Group or DHWG)
– Universal Plug N Play (UPnP) Universal Plug N Play (UPnP) Deliver enabling tools, reference stacksDeliver enabling tools, reference stacks
– UPnP tool suiteUPnP tool suite– DLNA / DHWG compliance toolsDLNA / DHWG compliance tools
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Digital Living Network AllianceDigital Living Network Alliance
Q1 2004 Q2 2004 Q3 2004 Q4 2004 Q1 2005Q1 2004 Q2 2004 Q3 2004 Q4 2004 Q1 2005
Draft Guidelines v1.0First Plugfest
Final Guidelines v1.02nd Plugfest
1st Retail products
Deliverables:Deliverables:
NEC Personal Products, Ltd.
Board of DirectorsPromoter Members
Target release Guidelines 1.1/MHS
Optional FormatsAddendum
Home Networked Device InteroperabilityHome Networked Device InteroperabilityGuidelines v1.0 now available Guidelines v1.0 now available
Digital Living Network Alliance: New name Digital Living Network Alliance: New name focuses on the home and beyond focuses on the home and beyond
167 members to date; global representation 167 members to date; global representation from 14 countriesfrom 14 countries
compliance & certification logo program compliance & certification logo program plugfests plugfests Public certification list – Q1Public certification list – Q1’’0505 Launched 6/03Launched 6/03 DLNA Guidelines approved 6/04DLNA Guidelines approved 6/04
**Other names and brands may be claimed as the property of othersOther names and brands may be claimed as the property of others **All products and specification are preliminary and subject to change without noticeAll products and specification are preliminary and subject to change without notice
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UPnP* AV 1.0UPnP* AV 1.0
IPv4IPv4
Ethernet,Ethernet,802.11 a/b/g802.11 a/b/g
Image, Image, Audio, AVAudio, AV
HTTP 1.0/1.1HTTP 1.0/1.1
Physical Network
Network Protocol
Device Discovery& Control
Media Transports
Media Formats
Digital Living Digital Living Network Alliance* Network Alliance*
Interoperability Interoperability Guidelines v1.0Guidelines v1.0
DLNA Interop Framework for 2004-05DLNA Interop Framework for 2004-05
* Other names and brands may be claimed as the property of others
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Overview of UPnPOverview of UPnP
Universal Plug & Play is composed of Devices Universal Plug & Play is composed of Devices that offer services, and Control Points, that that offer services, and Control Points, that discovery and use services.discovery and use services.
DeviceDeviceControl PointControl Point
ControlHTTP/SOAP Discovery
SSDP
Overview of UPnP
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UPnP ComponentsUPnP Components
UPnP provides a framework that can UPnP provides a framework that can benefit any IP based devicebenefit any IP based device– Automatic ConfigurationAutomatic Configuration– Automatic DiscoveryAutomatic Discovery– Device DescriptionDevice Description– Method InvocationMethod Invocation– Event SubscriptionEvent Subscription
Overview of UPnP
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UPnP Control ModelUPnP Control ModelUPnP
Control Point(Vendor ABC)
Home LAN
Standard CommandStandard CommandProtocol (SOAP)Protocol (SOAP)
Standard Device DiscoveryStandard Device Discovery Protocol (SSDP)Protocol (SSDP)
Service A
Service B
UPnP Device(Vendor XYZ)
Standard Event Standard Event NotificationsNotifications
(GENA)(GENA)
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UPnP AV ArchitectureUPnP AV Architecture
ControlPoint
Home LAN
UPnP AV Actions
Out-of-band Transfer Protocol
UPnP AV Actions
Media Server Media Renderer
PCPCVCRVCRDVD PlayerDVD PlayerCD PlayerCD Player
CamcorderCamcorderTunerTunerSTBSTBCameraCamera
PCPCTVTVStereoStereo
SpeakersSpeakersMP3 PlayerMP3 PlayerClock RadioClock Radio
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Digital Home Challenge 2:Digital Home Challenge 2:Ecosystem of Compliant DevicesEcosystem of Compliant Devices
Ecosystem of Compliant Devices Ecosystem of Compliant Devices – Invented and enabled Media Adapter category Invented and enabled Media Adapter category – Intel Networked Multimedia Product RequIntel Networked Multimedia Product Requ’’s (NMPR)s (NMPR)– Intel Developers NetworkIntel Developers Network
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Intel NMPR v2.0Intel NMPR v2.0
DLNA Interoperability DLNA Interoperability Guidelines v1.0Guidelines v1.0
InteroperableInteroperable
Intel® NMPR v2.0 Intel® NMPR v2.0
StandardsStandards
Intel Intel NMPR v2.0 NMPR v2.0 DevicesDevices
DLNA* DLNA* InteroperabInteroperab
ility ility Guidelines Guidelines
v1.0 v1.0 DevicesDevices
Intel Networked Multimedia Product Intel Networked Multimedia Product Requirements v2.0 complements Requirements v2.0 complements
DLNA* Interop Guidelines v1.0DLNA* Interop Guidelines v1.0* Other names and brands may be claimed as the property of others
Adds Adds Premium Premium Content & Content & Remote Remote User User
InterfaceInterface
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UPnP* AV 1.0UPnP* AV 1.0
IPv4IPv4
Ethernet,Ethernet,802.11 a/b/g802.11 a/b/g
Image, Image, Audio, AVAudio, AV
HTTP 1.0/1.1HTTP 1.0/1.1
Physical Network
Network Protocol
Device Discovery& Control
Media Transports
Media Formats
Premium Content
Remoting
DTCP-IPDTCP-IP
Digital Living Digital Living Network Alliance* Network Alliance*
Interoperability Interoperability Guidelines v1.0Guidelines v1.0
UPnP RUI UPnP RUI & Intel XRT2.1& Intel XRT2.1
Specifications -Specifications -Intel® NMPR v2.0 Interoperability Intel® NMPR v2.0 Interoperability FrameworkFramework
Intel NMPR v2.0 Complements DLNA Intel NMPR v2.0 Complements DLNA Interoperability Guidelines v1.0Interoperability Guidelines v1.0
* Other names and brands may be claimed as the property of others
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Intel® NMPR momentumIntel® NMPR momentum
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Intel Developer Network Intel Developer Network for the Digital Homefor the Digital Home Documentation Documentation
– Intel® NMPR guidelines, Intel® NMPR guidelines, whitepapers, training whitepapers, training videos, etcvideos, etc
Development & test toolsDevelopment & test tools– CTT and ITTCTT and ITT
Event UpdatesEvent Updates– IDF, World Wide Developer IDF, World Wide Developer
Days, etcDays, etc Solutions CatalogSolutions Catalog
– Listing of devices that are Listing of devices that are Intel NMPR validated or Intel NMPR validated or under development, for under development, for matchmaking and promotionmatchmaking and promotion
Company listingCompany listing Developer discussion forumDeveloper discussion forum Email hotlineEmail hotline
– Technical questions and general Technical questions and general inquiriesinquiries
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UPnP* AV 1.0UPnP* AV 1.0
IPv4IPv4
Ethernet,Ethernet,802.11 a/b/g802.11 a/b/g
Image, Image, Audio, AVAudio, AV
HTTP 1.0/1.1HTTP 1.0/1.1
Physical Network
Network Protocol
Device Discovery& Control
Media Transports
Media Formats
Premium Content
Remoting
DTCP-IPDTCP-IP
UPnP RUI UPnP RUI & Intel XRT2.1& Intel XRT2.1
Digital Home Challenge 3:Digital Home Challenge 3:Content and Content ProtectionContent and Content Protection
* Other names and brands may be claimed as the property of others
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DH NotebooksDH Notebooks
Content and Services Content and Services
DH PCs and Connected DevicesDH PCs and Connected Devices
Extending Premium ContentExtending Premium Content
PMP and HandheldPMP and Handheld
Synch and GoSynch and Go
Your content on-the-goYour content on-the-go
EPC / Lifestyle PCEPC / Lifestyle PC
Enjoying Premium ContentEnjoying Premium Content Movies, Music, Movies, Music, Games, HD-AVGames, HD-AV
Movies, Music Movies, Music anywhere in homeanywhere in home
Movies, Music, Movies, Music, Pictures on the go Pictures on the go
Movies, Music, Movies, Music, pictures on your pictures on your HH device HH device
DH PCDH PC’’ss
Your Movies, Your Movies, Music, and Pictures Music, and Pictures anywhereanywhere
Download and BurnDownload and Burn
Media
New digital home content New digital home content experiencesexperiences
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Digital Home Challenge #3:Digital Home Challenge #3:Content ProtectionContent Protection
There is tension between creators and There is tension between creators and consumers of contentconsumers of content– Content Protection must protect Content Protection must protect commercial commercial
viabilityviability of the content creation investment of the content creation investment– CP must allow people to use content legitimately CP must allow people to use content legitimately
the way they wantthe way they wantContent creators/owners are in businessContent creators/owners are in business
Content will not be made available unless
it is protected
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Digital Home Content Protection Digital Home Content Protection Domains – DTCP/IP for last 100 feetDomains – DTCP/IP for last 100 feet
To the homeEntry to
the home To the renderer / recorderBroadband:
CableDSL
Wireless
Conditional Access:Cable
Satellite
Prerecorded:DVDCD
DTCP/IP
CPRM
DTCP
HDCP
DTCP-IP is new
Internet
Computer
Set Top Box
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Digital Home Challenge 4:Digital Home Challenge 4:Great Digital Home PC PlatformsGreat Digital Home PC Platforms Great Digital Home PC platformsGreat Digital Home PC platforms
– CE-like on/offCE-like on/off– Improved media processingImproved media processing– Improved ease of useImproved ease of use
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Creativity Creativity
EntertainmentEntertainment
LifestyleLifestyle
Extreme Extreme GamingGaming
Home Mobility Home Mobility
Mobile EntertainmentMobile Entertainment
On-the-GoOn-the-Go
Deskto
p Plat
forms
Deskto
p Plat
forms Mobile Platforms
Mobile Platforms
Building blocks and technologiesBuilding blocks and technologies
Intel Digital Home ProductsIntel Digital Home Products
Intel ® 815 DSTB Ref Intel ® 815 DSTB Ref DesignDesign
Intel ® 830M4 Dev Intel ® 830M4 Dev PlatformPlatform
Intel Wireless Intel Wireless Connect Connect
TechnologyTechnology
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Digital Home Challenges Summary:Digital Home Challenges Summary:What we are doing about themWhat we are doing about them
Interoperable Home NetworkInteroperable Home Network– Driving DHWG / DLNA, UPnP standardsDriving DHWG / DLNA, UPnP standards– Enabling tools and reference stacksEnabling tools and reference stacks
Ecosystem of Compliant Devices Ecosystem of Compliant Devices – Invented and enabled Media Adapter categoryInvented and enabled Media Adapter category– Intel NMPR and Digital Home DevelopersIntel NMPR and Digital Home Developers’’ Network Network
Content and Content ProtectionContent and Content Protection– DTCP/IP to secure last 100 feetDTCP/IP to secure last 100 feet
Great Digital Home PC platformsGreat Digital Home PC platforms– CE-like on/offCE-like on/off– Improved media processingImproved media processing– Improved ease of useImproved ease of use
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Talk OutlineTalk Outline
Digital Home Overview Digital Home Overview Our RoleOur Role Digital Home ChallengesDigital Home Challenges Summary and ConclusionsSummary and Conclusions
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Summary and ConclusionsSummary and Conclusions
As Homes and Consumers go digital, PC and CE As Homes and Consumers go digital, PC and CE industries and products are convergingindustries and products are converging
Key challenges being addressed w/ industry partnersKey challenges being addressed w/ industry partners– Interoperable Home Network Interoperable Home Network
DHWG/DLNADHWG/DLNA, , UPnPUPnP standards and tools standards and tools– New categories of networked CE and PC peripheralsNew categories of networked CE and PC peripherals
Building blocks and reference designs, Building blocks and reference designs, Digital Media AdaptersDigital Media Adapters– Content ProtectionContent Protection
DTCP over IPDTCP over IP– Making the PC even better for the Digital HomeMaking the PC even better for the Digital Home
CE-like on/off, great media processingCE-like on/off, great media processing
ConsumerConsumerProblemsProblems
FutureFutureUsageUsage
ScenariosScenariosCapabilityCapability
StackStackAnalysisAnalysis
InitiativesInitiativesto Addressto Address
Key BarriersKey Barriers
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References - Digital HomeReferences - Digital Home Intel Digital Home DeveloperIntel Digital Home Developer’’s Networks Network
– http://www.intel.com/technology/dhdevnet/http://www.intel.com/technology/dhdevnet/ Intel Tools/SDKs for UPnP TechnologiesIntel Tools/SDKs for UPnP Technologies
– http://www.intel.com/labs/connectivity/upnp/index.htmhttp://www.intel.com/labs/connectivity/upnp/index.htm– Or just Google™ search for UPnP toolsOr just Google™ search for UPnP tools
UPnP ForumUPnP Forum– http://www.upnp.orghttp://www.upnp.org
Technical book for UPnP developersTechnical book for UPnP developers– UPnPUPnP** Design by Example: Design by Example: A Software Developer A Software Developer’’s Guide to s Guide to
Universal Plug and Play Universal Plug and Play by Mike Jeronimo and by Mike Jeronimo and Jack WeastJack Weast Essential for developers incorporating UPnP in digital home Essential for developers incorporating UPnP in digital home
platforms platforms More info atMore info at www.intel.com/intelpress www.intel.com/intelpress
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Some DH Research Challenges…Ease of UseEase of Use
– Self configuring, managing complexity, etc.Self configuring, managing complexity, etc.– Large volume data managementLarge volume data management
Building in Context AwarenessBuilding in Context Awareness– Mobile context awareness, taking context with you Mobile context awareness, taking context with you
– home, car, bus, away from home– home, car, bus, away from homeSecurity Issues Security Issues
– Managing privacy vs. functionalityManaging privacy vs. functionality– Content Protection vs. Fair UseContent Protection vs. Fair Use
Networking IssuesNetworking Issues– Video over WirelessVideo over Wireless– Mapping across diverse home Mapping across diverse home ““networksnetworks””