integration: the next frontier for social software

Rob Koplowitz Vice President & Principal Analyst

Shafayet Imam Senior Systems Architect

Alan Lepofsky Director of Marketing

Integration: The Next Frontier For Enterprise Social Software

July 28, 2011

Agenda

•  Introductions

•  Rob Koplowitz – The role of the Social Layer in the Information Workplace

•  Shafayet Imam – Overview of TrustLink

•  Alan Lepofsky - Demo of Socialtext Connect

•  Q&A

© 2011 Forrester Research, Inc. Reproduction Prohibited 4 © 2009 Forrester Research, Inc. Reproduction Prohibited

Integration: The Next Frontier For Enterprise Social Software Rob Koplowitz, Vice President, Principal Analyst

July 28, 2011


The Information Workplace is emerging and social is a key component. Consider the role of the social layer

in you enterprise.


§  The landscape of collaboration is changing –  “My people are self-provisioning social

technologies. That could be bad"

–  "But, they say they're getting real business value. That's good.”

–  “My CEO wants to make collaboration our organizational differentiator."

§  “Where do I start?”

§  “How does this fit with my broader IT portfolio?”

§  “How key is integration in my strategy?”

What I'm hearing from Charles Curtis


More than a third of enterprises are expanding their social technology investments in 2011

April 2010 “Business Web 2.0 Buyer Profile: 2010”

Base: XXXX IT NA & European decision-makers”


The socially enabled Information Workplace

Adoption and business value increase when social is integrated


Create a roadmap for success


Hayes Knight taps the social layer


Set your team’s expectations . . .

1.  Small wins are surer than big commitments.

2.  Build tools that fit into existing ways of working

3.  Every person has to benefit . . . even the first.

4.  In any project, build 80% then listen very hard.

5.  It’s business risk, not technology risk.

6.  You will be uncomfortable at first.

7.  But it gets better.

© 2009 Forrester Research, Inc. Reproduction Prohibited

Thank you

Rob Koplowitz +1 650.581.3854 [email protected] Twitter: @rkoplowitz www.forrester.com

Socialtext Connect Demo

Socialtext Connect for SharePoint

Socialtext Connect for Salesforce.com

Conclusion

•  No one wants a new way to work, they want ways to improve the processes they are currently using.

•  One of the best ways to ensure widespread adoption of social software is to integrate with the existing business applications already in place that run your business.

Questions & Answers

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