1.Integrating SOCIAL with SEOTim GriceHead of Search

2. Unnatural Links Will Hurt You! Forum Profiles CommentPaid LinksSpam UnnaturalAggressiveBlog LinkAnchorNetworksProfileText 3. Google Changes the GameAnchor Text? 4. Over Optimisation Algorithm? 5. Unnatural Links Unnatural links to be removed Less aggressive anchor text strategy Greater need for link worthiness All links should be justified 6. Social Can Be Difficult to Justify.. Links Still a major factor Anchor text diversity Can be difficult to justifyChanges to Google Mean We Have To Justify Social Activity. 7. Social JustificationOutreachContent Social Relationships Ranking Signals 8. Outreach 9. People Link to People 10. Outreach 3x More Effective 11. Branded3 Tweet Test 12. Tweets & Rankings 13. CaveatsCorrelation not causationMore Tweets = More LinksImpossible to isolate all factors 14. Content Understanding the customer journeyAwarenessAfter Care Consideration Purchase Recommendation 15. Social Signals http://www.blueglass.com/blog/secrets-of-viral-content/ Good content always getsfar fewer links than it getssocial shares Make sure that you buildsocial shares at the sametime as you get links tomake your link buildingappear natural 16. Typical Social/Link ProcessSocial/Content Source Authority Agree on Unique Idea Publisher ContentContent Create ViralPush Story toPublished with ContentSourced Blogs Link Monitor Alerts forSubmit to social LinksitesOpportunities 17. Key Points If your site isnt share worthy find a site that is and partner Seek feedback on ideas before launch Try to use commercial keywords in your title Prime 10 15 bloggers before go live and provide them with a unique piece of content to publish Develop relationships with people on Twitter, Facebook, Digg & Reddit etc. 18. Link ability vs. Share ability Share AbilityLink Ability 19. What Works? 20. Tweets as Links? Giveaways and competitions 1872 tweets 10th most shared page 21. Infographics 66 links 119 Tweets 115 Facebook likes 22. 3,500 new Twitter followers 23. Social + Commercial 24. Search Plus Your World Sharing is important for long term visibilityand organic traffic 25. Competwition.com 26. Twitition.com 27. Tools 28. More than rankings Organic traffic through shared referrals and brand Increase in followers / reach Relationship development compliments outreach Increase in referral traffic and brand awareness People link to people not just pages SEO is about driving traffic that converts and developing relationships that can leverage campaigns. 29. Questions? www.seowizz.net www.branded3.com twitter.com/tim_grice tim.grice@branded3.com