Integrating SMS Messaging with your Rails Application

Blythe Dunhamblythe@snowgiraffe.com

spongecell.com / snowgiraffe.com

Why SMS?Oldest most reliable means to communicate with mobile usersCell phone agnosticEverybody is doing itGreat way to receive emergency messages at the bar

QuickTimeª and a decompressor

are needed to see this picture.

SERVER IS DOWNSPARKS ARE UP

Popular Applications to Send SMSStandard Email

yournumber@gatewayaddr Example:2065551234@txt.att.net

Find your provider gateway

Instant Message

AOL (US only)

Skype (small fee)

Other

Teleflip RIP

remindblast.com - Send SMS reminders to be awesome or do laundry

Facebook SMS app

Cell providers web page (ex. http://www.t-mobile.com)

Overview: One Way MessagingMobile Terminated (MT) or Outbound

Black Box ofYour application &

gateway & other

Party at A1A Beach front Ave

Mobile Terminated

(MT)

Overview: Two Way Messaging

Black Box ofYour application &

gateway & other

ROCK

MO

Respond with "ROCK" for Free party tix

MT

Mobile Originated (MO) or Inbound

Simplest approach: SMS as email

Pros and Cons of sending SMS through email

The Good

• Free to application (end-user with phone might pay)

• Easy to integrate. Only email setup required.

• Excellent for use with known numbers

• Emergency Messages with plugins like Exception Notification

Pros and Cons of sending SMS through email

The Tricky

• User carrier must be known

• additional user input

• storage considerations

• No delivery confirmation

• Supported by most US but not all cell phone carriers

• No two way messaging

Giant Black Box Explained: SMSCs, SMS Gateways, Service Providers

Before exploring the other available SMS options, lets look at how SMS works

SMS Centers (SMSC)

SMSC SMSCSMSC

GSM Modem

SuperApp

GSMModem

(Cell Phone)

SMSC

AT Commands

GSM Modem APIs and Applications• Kannel in C (open source) supports an API

• RubyGSM - Written by Unicef for RapidSMS to inexpensively send text messages

GSM Modem LoDownAdvantages

Cheap

Can use almost anywhere

Two way messaging support

Disadvantages

Difficult to setup

Slow

Doesn’t scale (only 6 to 10 messages per second)

Must connect modem to a server

Talk directly to all SMS Centers

SMSC SMSCSMSC

AwesomeApp

Mission Impossible: Coding for each SMSCLarge number of SMS Centers

Each use different and proprietary communication protocols

Don’t do this unless you are me!

SMS Gateway translates SMSC protocols

SMSC SMSCSMSC

RockstarApp

SMS Gateway

SMS GatewaysFree Open Source Gateways

Kannel - written in C supports many SMSCs and also acts as a WAP gateway

Must setup/configure on a server yourself

Pay the middleman!• Charge for sending messages

• ~ 5 cents per message

• Bulk discounts

• Provide convenient APIs

• Most provide two way messaging

• Can help obtain short code

SMS Gateway: Sending Outbound (MT)Typical approach for Outbound messages is simple:

• Create an account

• Buy credits (or messages)

• Start sending messages through the API

Ruby Outbound (MT) message with HTTPS

http = Net::HTTP.new(CLICKATELL_BASE_URL, 443)

http.use_ssl = true

http.enable_post_connection_check = true

http.start {response = http.request_get(url_string)}

Choosing an API (if you have a choice)• HTTP/S (GET & POST)

- By far the easiest to implement- Great for sending < 10k messages a month

• SMPP- Best for bulk messages (over 10k per month)- Leaves Connection open

• STMP - send through mail

Other options (not so hot)• FTP - Bulk option for legacy systems• XML (use HTTP if available)• SOAP (use HTTP if available)• Com Object (Seriously? What wah?)

SMS Gateway: Two way messaging and MOs• Typically enable Outbound messaging

• Obtain or rent a short code

• Respond to Inbound MOs

1. Use a provider campaign management tool ($$$)

2. Parse yourself and write some regexp!

/^OPT(\s*[-_]?\s*)OUT|STOP|END|QUIT|UNSUBSCRIBE|EXIT|HALT|FUCK(\s*[-_]?\s*)OFF|REMOVE|CANCEL)/i

Two way messaging: PullSetup a cron task to pull new messages every few seconds.

Two way messaging: PushProvide a callback URL that service provider invokes for each new

message

Do I need a short code?

If your awesome app is:

• A giant spam machine• Implementing two way messaging• (Recommended) Sending > 5000

messages per month

Shared (Rented) Versus Dedicated Short Codes

Shared short code shared with othersrequires keyword like "RUBY"

Dedicated short codeall to yourselfTakes around 2 months to obtain$1000 for a selected code or $500 for a random code per month

Chewing on a Cactus

• Choose a short code (selected or random)• Apply by sending registration data for 3, 6 or 12 months• Receive approval email from CSCA• Pay all up front $500 per month for Random, $1000/mo for Selected• Apply for approval from each wireless service provider• Sign a contract with each provider• Implement and Test each connection with each provider

Sms gateway service providers(connection aggregators) will help with this process or you can go directly through the CSCA in the US

Opt out concerns• Handled by most providers

• Implement yourself

- Tracking

- Opting out different senders

Choosing a Service ProviderCost: how many sms messages will you send per month?

Credit vs. sms

Hidden costs

Monthly fee

Coverage: does the provider cover all needed areas?

Implementation Time: is the API you want to use easy to integrate?

Opt-out: is it handled?

Two way messaging: is it supported? Do you need it?

Help with short code cactus eating experience?

Developer Integration Concerns

Save message informationDo you need to save a history or audit trail for reporting?

Lots of messages to send?

Can't send in real time (before controller action times out?)

Inside the SMS ORM: Check out SMS ON RAILS

DraftMessage

Delivery By Date

PhoneNumberNumber

WhiteList?DoNotSend?

PhoneCarrierName

Email gateway

Sender/UserUsernamePassword

Favorite beer

OutboundStatus

Time SentService Provider UID

Outbound Status: Produce and Consume• Web action creates an Outbound record with status

NOT_PROCESSED

• Cron task processes messages with status NOT_PROCESSED and marks them SUCCESS or FAIL

ControllerAction

Producer

Cron/Background Task

Consumer

NOT_PROCESSED

SUCCESS

Locking and Delivering: Outbound StatusNo transactions; no take backs

When delivering a message, try locking Outbound ORM object

NOT_PROCESSED PROCESSING

SUCCESS

FAILED

Bulk Message Delivery • Use batch API call to send multiple phone numbers the same msg

• For huge deliveries, use SMPP to maintain an open connection

• Set delivery date and send to provider in advance

• Lock multiple records with your database (MySQL FOR UPDATE)

• Use Multiple servers

Bulk Message Delivery Tips• Reduce contention for competing servers storing data

• Assign a group of records (ID mod X srvrs) to each server

• (non dedicated servers) put tasks on staggered timers (ex. every 2 min) that execute for a shorter duration(ex. 45 seconds)

• Identify fatal errors and stop the task

• Fatal, stop task: Ex. No response from service provider

• Single message error: Mark failed and continue processing

• Cron to Recover messages in 'PROCESSING' state with updated_at field > duration of consumer task (ex. 10 min)

• Delivery status background task to request delivery information

• Set priority on messages

Sanitize Phone NumbersPhoneNumber.create!(:number => '(206)-555-1212 ')

PhoneNumber.find_by_number('12065551212') == nil

Your database without data integrity

Sanitize Phone NumbersSanitize all phone numbers before

search or insert or update

Store with country code (for USA auto add a 1 for 10 digit numbers not inputted with a + or 0)

My database runs on flowers

Outbound Attributes: White List and Opt OutSave safe numbers on a white list and enable checking to

• prevent accidents (test mode)

• restrict access

Store Opt-Out Information

• Prevent paying for a message to a recipient provider opted out

• Can make a distinction between opt out, opt in, and bounce, abuse

smsi

SMS Gateway Service Providers

Short List of Providers

http://www.redoxygen.com

http://www.redrabbitsms.com/

http://clickatell.com

http://quios.com

http://messagepub.com/

http://www.openmarMeket.com/products-and-services/message-and-content-delivery.html

http://www.mobilemarketing.net

http://www.textmarks.com/

http://www.mozes.com/

Long list and comparison table of providers:

http://www.developershome.com/sms/smsGatewayProvComp.asp

Useful ReferencesGeneral SMS: http://www.developershome.com/sms/Provider Gateway addresses: http://en.wikipedia.org/wiki/SMS_gatewaySms On Rails Engine: http://github.com/blythedunham/smsonrailsClickatell Gem: http://clickatell.rubyforge.org/Exception Notification Plugin: http://github.com/rails/exception_notification/tree/masterKannel: http://www.kannel.org/RapidSms http://mobileactive.org/tagging/rapid-smsRubyGSM http://mobilehacking.org/index.php/RubyGSMMore Mobile Tools: http://mobilehacking.org/index.php/Main_PageCommon Short Code Admin(CSCA) http://www.usshortcodes.com/

Demo

SMS On Rails Engine: SMS in minutesscript/plugin install git://github.com/blythedunham/smsonrails

Support for:

• Email Gateway Integration with phone carrier email domains

• Clickatell HTTPS Integration

• ORM/DB tables and migrations to store messages

• RESTful admin views to show message history

• Safe Locking and delivery

• Safely store phone numbers

• Dynamic parameter substitution

Not included: (yet)

• Crons tasks or bulk message delivery

• Stale message recovery

• Pretty UI with rounded corners customized to your application

• Inbound Message support

Please log tickets on github!

Questions?

Yo Dawg, I heard you like Rails Apps so I put an SMS Rails App in your Rails App so you can

SMS yourself to be awesome

PhotosTrash can http://www.flickr.com/photos/knittingskwerlgurl/396165625/

Flowers http://www.flickr.com/photos/blondepowers/2722511769/

Timepiece: http://www.flickr.com/photos/lebron/223223725/

Bear http://www.flickr.com/photos/guenterleitenbauer/697065143/

Email http://www.flickr.com/photos/charuca/2448685976/

Golden gate: http://www.flickr.com/photos/h2orange/63606734/

Beetles: http://www.flickr.com/photos/lhtang2006/3490285407/

Computer Cat: http://www.flickr.com/photos/sammrowe/3491788169/

Giant: http://www.flickr.com/photos/andreatallone/2841979961/