WHY CERTIFY?

Dave Hansen | Dir. Product Ops – Microsoft @ Certiport

TOPICS OF DISCUSSION

The Uphill Climb for Your Students

Integrating Skills & Validation – Why? How?

Top Secondary/Post-Secondary Certification Recommendations

How to Get Started

STUDENT CHALLENGES - ENGAGEMENT

70%

STUDENT CHALLENGES - EMPLOYMENT

"Proportionally, more kids have lost jobs in the past few years than the entire country lost in the Great Depression."

- Andrew Sum in Time Magazine Jan 18, 2010

"Only one in four U.S. teenagers held a job in 2011, the smallest percentage in decades and half what it was in 1999-2000.“ - Reuters News Report January 24, 2012

APPLY SKILLSUNABLETO

IN THE WORKPLACE

“Young people leave college without the

employability skills they are looking for.”

- Deloitte & Touche

Not Certified

WHY FOCUS ON SKILLS?

Student A

Resume Highlights:> Typing Class – A- > English Class – A+> Computer Class – B+> Internship with local

accounting firm> Assistant Drum Major

Student B

Resume Highlights:> Type 60 WPM> Internet & Computing Core

Certification (IC3)Certified> Microsoft Office Specialist –

Excel Certified> Internship with local

accounting firm> Assistant Drum Major

WHO GETS THE INTERVIEW?

Certified

HOW TO FIND IN-DEMAND SKILLS

WHY CERTIFY?

> Changing Trends> Student Employability> Student Career-Readiness> Course Relevance Barometer> Improved Academics> Clear Course/Program Sequencing> College Credit> Better Internship Opportunities> Enhanced Articulation Opportunities> Funding> Reporting & Curriculum Feedback

“…we need to revive high school career and technical education programs…”

Alternative pathways to postsecondary education and training

To provide industry-based certificates and certifications that make students employable after high school

Source: Postsecondary Education and Training As We Know It Is Not Enough. http://cew.georgetown.edu/uploadedfiles/412071_postsecondary_education.pdf

WHY CERTIFY? - GEORGETOWN UNIV.

“Tipping Point” > One year of college credit > A credential

Earning better wages Meeting workforce needs Advance/finish post-secondary

education

Source: Washington SBCTC – Research Report No. 08-1http://www.sbctc.edu/college/education/resh_rpt_08_1_student_achieve_basic_skills_003.pdf

WHY CERTIFY - WA STATE (I-BEST)

WHY CERTIFY - HARVARD UNIVERSITY

of people with post-secondary licenses or certificates—credentials short of an associate’s degree—earn more than the average bachelor’s degree recipient.”

Source: Pathways to Prosperity (Feb. 2011)http://www.gse.harvard.edu/news_events/features/2011/Pathways_to_Prosperity_Feb2011.pdf

27%

HED TREND TO COMPETENCY BASED LEARNING

IMPROVED ACADEMICS - FLORIDA 09-10

Performance Indicator Non-CAPE CAPE, No Cert CAPE + Cert

Average GPA 2.56 2.6 3.0

Chronically Absent 17% 20% 11%

At Least One Disciplinary Action 21% 21% 11%

Dropout Rate 2% 1% 0%

12th Graders Earning Diploma 79% 88% 97%

At Least One Accelerated Course 22% 22% 33%

Bright Futures Eligible Seniors 28% 26% 44%

14

Are any of the Microsoft Office applications that you became certified in used in any of… If so, how often do/did you use the knowledge

and skills that you acquired during the certification process?

n = 176

70%Often + All The Time

5.8%94.2%

n = 189

Yes

No

... the learning activities or assignments that you have in school?

Student Key Findings:

MOS Productivity Study MOS CERTIFICATION HOLDERS APPLY THEIR MS OFFICE SKILLS TO ACADEMIC WORK.

RarelyNever Occasionally

N/AAll the time

Often-10%

0%

10%

20%

30%

40%

50%

60%

1.7%8.0%

19.3%

42.6%

27.3%

1.1%

IMPACT OF MOS CERTIFICATION ON STUDENT SUCCESS

15

-30% -20% -10% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

32.9%

41.9%

49.0%

40.9%

50.3%

49.7%

37.4%

37.4%

27.5%

28.6%

36.8%

38.1%

20.0%

15.5%

9.0%

20.8%

7.7%

7.1%

Disagree > Disagree < Neutral Agree < Agree >

88%Agree!

87%Agree!

77%Agree!

79%Agree!

70%Agree!

70%Agree!

My MOS certification has made me more efficient in my school work.

My MOS certification enables me to produce higher quality school work.

I am known (at least in some circles) for my knowledge and skills In the MS Office application(s) that I became certified

in prior.

MOS certification improved my overall school readiness.

Being MOS certified has given me more confidence in my abilities as a student.

With regard to some of the MS Office features and tools that I use, I probably wouldn’t have known about them

hadn’t it been for the MOS certification(s) that I obtained prior.

Num. of responses (in order of questions shown): 153, 153, 152, 151, 153, and 153

NOTE: These questions were administered only to survey participants who responded to the question “How often do/did you use the knowledge and skills that you acquired during the certification process?” by selecting “2―Occasionally”, “3―Often”, or “4―All the time”; thus, they represent of the respondents from the larger group.

MOS Productivity Study

Student Key Findings:

PREP STUDENTS FOR HIGH-GROWTH CAREERS

Robert Half Technology & U.S. Bureau of Labor Statistics

Employment of Network architects and Security analysts is projected to

grow 22 percent from 2010 to 2020

Wag

es Certified individuals are earning 12% more than non-certified individuals in their assignments

Plac

emen

t Certified individuals are placed on assignment at a higher rate than the industry average

Conv

ersi

on

Certified individuals are converting to full-time employment 20% more often than non-certified individuals

Over 2,600 certified individuals tracked and compared to more than 43,000 non-certified individuals

CERTIFICATIONSW

HOW DO

AFFECT EMPLOYABILITY?

BUT ISN’T ALL OF THIS CERT VALUE A MYTH?

Network World and SolarWinds Survey (November 2011) - 700 IT Professionals- Nearly 80% said Certification made a difference

A New Job

An Increase in Salary or Bonus

A Promotion

Other Benefit

0% 10% 20% 30% 40% 50% 60% 70%

61%

56%

29%

11%

Did a certification lead to any of the following? (Check all that apply.)

Students can receive college credit through:

WHY CERTIFY? - COLLEGE CREDIT

WHY CERTIFY? – INTERNSHIPS

> Enhanced credibility with local employers> Employers learn value of certified employees> Students better prepared for real-world

experience

WHY CERTIFY? – ARTICULATION

WHY CERTIFY? – FUNDING

> Fulfill Perkins 2S1 Requirement

WHY CERTIFY? – FUNDING

$ Enhancing Education Through Technology$ Title 1$ Ed Tech K-12 Voucher Program (CA)$ Specialized Secondary Program Grants (CA)$ California Partnership Academies (CA)$ PTA$ Community partners/businesses$ Tech Prep$ DonorsChoose.org$ Philanthropic Organizations$ Other state/federal grants

Why Certify?

WHY CERTIFY? – BRAGGING RIGHTS/(CV)

STUDENTSBragging rights, peer recognition, program awareness, parent education, behavior reinforcement, etc.

INSTRUCTORSBragging rights, CV, professional development, Earn your CTE credential*

Certified

CERTIFICATIONS Which

Are Best for My Program?

AVAILABLE CERTS – MOS

Largest Certification Program on the Planet

“Ideal” Candidates for Certification Secondary CTE & College StudentsAcademy Program StudentsInstructors and Staff

Microsoft Office Specialist (MOS) Word, Excel, PowerPoint, Outlook, Access

(SharePoint & One Note in 2010) - Microsoft Office 2010- Microsoft Office 2007- Microsoft Office 2003

AVAILABLE CERTS – MOS

This is what to expect -Performance-based exam50 minute length20-30 test items with one or more tasksScore required to pass varies with exam

(65-80%)

Skills measured are posted on Microsoft and Certiport’s websites

MOS 2007/2010 TESTING EXPERIENCE

48:15

Confidential - Do not Distribute

31

MOS 2013 EXAM EXPERIENCE

MICROSOFT OFFICE SPECIALIST WORLD CHAMPIONSHIP

At A Glance:> For Students Ages 13 – 22> 285,000 participants worldwide in 2012> 6 world champions crowned w/ $5,000 cash prizeFor more information, visit www.officecompetition.com

Certified

Certified

Certified

Certified

Certified

Certified

MICROSOFT TECHNOLOGY ASSOCIATE

No work experience required

Foundational concepts

Positioning students for advanced training, MCTS and entry-level positions and internships

MTA – IT STARTS HERE

MTA EXAM CHARACTERISTICS

This is what to expect -

Multiple-choice and other select-response questions45 minute length35 test itemsScore required to pass varies with exam

(most IT exams range from 65-80%) Source: US Dept. of Education

Skills measured are posted on www.certiport.com/mta

Developed by MS Learning, MTA Exam Review Kits are collections of 21-hour review lessons covering the topics for each MTA exam. They are offered as a free digital download to MTA customers

Course syllabus• Learning objectives• Unit scope and sequence• Pacing chart

Instructor materials• Lesson plans for each day of instruction• Presentation slides for each day of instruction• Annotated speaker notes for each slide

Content delivery resources including• Occasional class demonstrations• Occasional interactive whole-class sessions• Guides for occasional discussions to foster dialogue about key

topicsStudent learning materials including

• In-class exercises (including the code for those exercises)• Practical out-of-class work• Labs as appropriate

Student assessment materials • End-of-lesson/sub-unit questions and answers

AVAILABLE CERTS – MTA (RESOURCES)

Available in print ready

or study ready format

AVAILABLE CERTS – MTA (RESOURCES)

MTA Student Study Guides:

Download free of charge at: www.certiport.com/mrl

AVAILABLE CERTS – IC3

Digital Literacy Certified in 3 AreasComputing Fundamentals, Key Applications, Living Online

IC3 = Foundational Certification for Office Workers Design Workers IT Professionals

Appropriate Courses for Certification Introduction to Computers Basic Microsoft Office Courses Internet Use Courses

IC3 Global Standard 4

(GS4) Now Available!

This is what to expect -Multiple-choice, simulations and matching questions45 minute length45 test items with one or more tasksScore required to pass varies with exam

(most IT exams range from 65-80%) Source: US Dept. of Education

Skills measured are posted on Certiport’s website

AVAILABLE CERTS - IC3

• QuickBooks Setup • QuickBooks Utilities and

General Product Knowledge • List Management • Items • Sales • Purchases

QUICKBOOKS CERTIFIED USER EXAM

Visual Communication using Photoshop

Web Communication using Dreamweaver

Rich Media using Flash

Video Communication using Premiere Pro

Excellent, Free Student and Teacher Resources

Blended Linear & Performance Based Questions

> Technology and Computer Hardware Basics> Compatibility Issues and Common Errors> Software Installation and Functions> Security> Green IT and Preventative Maintenance

Validate 2D and 3D design skills using state-of-the-art Autodesk® design software

Confirms students have the skills necessary to continue their design careers

RESOURCES FOR YOU - RESEARCH

SELECTING THE RIGHT CURRICULUM

Determine the appropriate learning medium eLearning Books Blended Learning, ILT

RESOURCES FOR YOU - CURRICULUM

> Publishers with certification-aligned curriculum: Pearson John Wiley & Sons (Wiley) Cengage CCI Learning Learnkey McGraw-Hill Microsoft Press Cisco Press Many Others

RESOURCES FOR YOU – ASSESSMENTS

> MeasureUp Wide offering of IT and other certifications Microsoft Certified Practice Test Provider CompTIA CAQC Approved

> Certiprep MOS 07/10, Live-in-the-app practice tests

> Certiprep+

MOS 07/10/13 Live-in-the-app practice tests Enhanced reporting and customization

CERTIPORT TESTING – WWW.CERTIPORT.COM/GO

Certiport Customer Success Team Helps you through the initial setup and

training process

Certiport Regional Managers & Partners

Help you with product, program, curriculum questions

Certiport Technical Support 24x7 technical support if you have any setup

concerns

Social Media Peer Connections LinkedIn MTA Group LinkedIn MOS Group LinkedIn IC3 Group

OTHER RESOURCES FOR YOU

Q&A

THANK YOU!

Dave HansenMBA, MCT, MMI, MOS, IC3, CPI, AI, CompTIA Strata, HP ATADirector, Product Operations – MicrosoftDirect Line: 801.847.3167Toll Free: 888.999.9830 x167 Fax: 801.492.4160Email: dhansen@certiport.com Skype: CertidaveTwitter: @Certidave