KrishnaDe.com #ECDL Forum

Integrating Digital Technologies To Re-engage With Existing Candidates

And To Attract New Clients

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ECDL Foundation Forum London May 2013

1. Develop Your P.O.W.E.R Plan

KrishnaDe.com Use the P.O.W.E.R plan to audit and evaluate how effectively your social media activities are integrated into your communications

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Review your analytics to understand what device people are using to access your online content and develop a plan to ensure it is accessible

2. Be Ready For The Mobile Client The device we choose to use is often driven by the context including

when we search and where we are searching from

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3. Invest In Your Home Base Photo credit http://bgn.bz/flnest

KrishnaDe.com We can benefit from social platforms but remember that they Can change or event terminate their service with little notice

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4. Ensure That Governance And Social Media Policies Are In Place

Social media policies integrate with policies you have in place already Find resources at http://bgn.bz/socialmediapolicies

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5. Implement Measurement Tools

Track the performance of your social media marketing using tools e.g. HootSuite, short URL tools , Facebook Insights and Google Analytics social reports http://bgn.bz/gasa

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http://bgn.bz/cables

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6. Understand Why People Will Connect

Evaluate the kinds of content that will be of interest and engage your social media communities - consider asking them or undertaking research

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Source: Exact Target April 2013

Source: Exact Target April 2013

Why do consumers ‘Like’ a company, association or organisation on Facebook

Source: Exact Target April 2013

Why do consumers ‘Like’ a company, association or organisation on Facebook

Source: Exact Target April 2013

Source: Exact Target April 2013

Source: Exact Target April 2013

Source: Exact Target April 2013

What sites or platforms we visit online first thing in the morning

Source: Exact Target April 2013

What sites or platforms we visit online in the evening

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7. Monitor Your Online Reputation

Use tools such as Google Alerts, HootSuite and Mention to help you monitor your online reputation http://bit.ly/12tBXgV

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It is essential that we integrate engaging visual content which will also help encourage online sharing

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Create Interesting And Engaging Images

If you have a limited budget you can create images using your smart phone as there are many apps available such as Diptic

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Create Templates To Support You

Consider asking a graphic designer to create some templates for you to use or create them yourself using free tools such as PicMonkey

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Create Engaging Infographics

Turn research and data into information graphic using tools such as Infogr.am, PowerPoint or even some coloured pens

9. Make Your Content Easy To Share Photo credit http://bgn.bz/sharingcupcakes

Enable your content to be shared from your website and use platforms that enable others to embed your content

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Have You Integrated Share Buttons?

Add share buttons so content can easily be shared to social networks and even email e.g. using tools such as ShareThis.com

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What Happens When People Share Your Content On Twitter?

Consider how you construct your headlines including your key words so that you encourage the reader to follow the link if shared on social networks

KrishnaDe.com Source: Compete and Twitter Study US Users February 2013

Bonus Twitter Tips 60 per cent of users are using mobile devices

KrishnaDe.com Source: Compete and Twitter Study US Users February 2013

And they are …

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Have You Enabled Twitter Cards On Your Website?

Enable Twitter Cards http://bgn.bz/twittercards

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Can You Create Short Form Content?

Consider how you can tell your story in a six second video series http://bgn.bz/brandsonvine+

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What Happens When People Share Your Content On Facebook?

Visual content can increase engagement so upload images to your Facebook Page rather than sharing links. Remember to schedule and target your updates

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Bonus Facebook Tips

Attract targeted traffic using Facebook Ads and use the Facebook Power Editor so you can publish Ads in mobile devices http://bgn.bz/fbpowereditor

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Track Conversions Of Your Facebook Ads

Create a Conversion Pixel and add it to your landing page

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Attract More Leads With Your Facebook Cover Image And Apps

Review Facebook cover image guidelines and consider adding a call to action – integrate your marketing using Facebook Apps

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What Happens When People Share Your Content On LinkedIn?

When you share content to LinkedIn, just as you can with Facebook, you can change the headline, call to action and the image to increase engagement

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Bonus LinkedIn Tips

When you post and update on LinkedIn you can share it with individuals and Groups You can also ‘tag’ someone in your update – use this feature carefully

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Use LinkedIn To Attract Traffic And Leads

You can edit your profile URL so that you have a shorter link to promote your profile Add a link to a relevant page on your company website including a call to action

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Establish Your Company Page

Organisations can establish a free Company page where they can publish updates and details of their products and services

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Have You Optimised Your YouTube Channel?

Change your cover image , add your social links, create an introductory video to feature on your channel and customise your playlists

Accenture Consumer Trends Study

"Within search results, information tied to verified online profiles will be ranked

higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of

remaining anonymous, then, might be irrelevance.“ Eric Schmidt, Executive Chairman, Google

KrishnaDe.com Article http://bgn.bz/gpschmidt

10. Ignore Google Plus At Your Peril Source: “The New Digital Age”, a new book to be released in April 2013

KrishnaDe.com Take the time to revisit and update your Google Local Page or

establish a Google Plus Page to increase online visibility

What Do Search Results Reveal?

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Establish rel=Author and rel=Publisher

Implement Google authorship mark up connecting your Google Plus business page to your website

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Establish rel=Author and rel=Publisher

Implement Google authorship mark up connecting Google Plus personal profiles to your website identifying your content authors

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Participate In Google Plus Communities And Hangouts

KrishnaDe.com Create your own public or private community and explore the

opportunity to use Google Hangouts for live events

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