integrating continuous improvement into the dna of your organization for success and sustainability
TRANSCRIPT
June 28, 2006 Version 1.0 PAGE 1
Countrywide Financial Corporation
Integrating Continuous Improvement into the DNA of Your Organization for Success and Sustainability
Global Six Sigma Summit
Countrywide Financial Corporation
Karen Schoen, Managing DirectorJune 28, 2006
June 28, 2006 Version 1.0 PAGE 2
Countrywide Financial Corporation
Agenda
Countrywide Financial Corporation Background Embracing Continuous Improvement Listening to Ideas Providing Continuous Improvement Tools Shepherding Business Process Transformation Case Studies Q&A
June 28, 2006 Version 1.0 PAGE 3
Countrywide Financial Corporation
Countrywide Financial is a Fortune 150 Diversified Financial Services Provider & the #1 Residential Mortgage Originator & Servicer in the U.S.
$2.5 Billion 2005 Net Earnings38% Earnings CAGR
#1 Servicer$1.1T 2005 Servicing Portfolio,
representing 7.4M loans
#1 Originator 15.7% 2005 Market Share,
up from 12.4% in 2004
$175 Billion 2005 Total CFC Assets
Bank Assets totaling $73BDo
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Maximize Shareholder Value
Countrywide is a diversified financial services company serving the needs of households, investors, and institutions, with mortgage lending at its core
22% 2005 Return on Average Equity
$23 Billion Market Capitalization(1)
(2)
(2)
(1) As of May, 2006(2) Source: Inside Mortgage Finance
June 28, 2006 Version 1.0 PAGE 4
Countrywide Financial Corporation
Countrywide’s Foundation is in Mortgage Banking -- However We Have Grown Into a Dominant Diversified Financial Services Company
Countrywide Insurance Group offers homeowners, home warranty, auto, life, disability, and health insurance for consumers and commercial businesses
Insurance
Countrywide Capital Markets is an investment banking firm engaged in the sales, trading, and underwriting of mortgage-backed and asset-backed securities
Capital Markets
Countrywide Bank offers retail and commercial banking, and document custody services
Banking
Countrywide Home Loans originates, purchases, securitizes, and services mortgage loans nationwide
MortgageBanking
June 28, 2006 Version 1.0 PAGE 5
Countrywide Financial Corporation
CFC Has Experienced Extraordinary Growth In the Past Ten Years
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50,000
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1997 1998 1999 2000 2001 2002 2003 2004 2005
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CFC
S&P
1990 1995 2000 2005
Growth in company size and revenue … and successful diversification efforts …
… are reflected in our strong historical stock performance when compared with the S&P 500
June 28, 2006 Version 1.0 PAGE 6
Countrywide Financial Corporation
We Credit This Growth to Our Entrepreneurial Spirit and a Culture That Inspires Employees to Actively Take Part in “Making It Better”
We believe every employee has a voice worth hearing We make it easy for employees to contribute We expect employees to be change agents We reward successes We communicate this often
June 28, 2006 Version 1.0 PAGE 7
Countrywide Financial Corporation
Cultivating a Culture That Inspires Every Employee to Take Part in “Making It Better”
June 28, 2006 Version 1.0 PAGE 8
Countrywide Financial Corporation
We Address Continuous Improvement in Three Broad Categories
Employee Suggestions
Process Improvement
Strategic Business
Transformation
Fundamental Rethinking of What and/or How We Do Things
Incremental Tuning
Ideas on How to “Make It Better”
June 28, 2006 Version 1.0 PAGE 9
Countrywide Financial Corporation
Consider a Fast Food Restaurant Example
Employee Suggestions
Process Improvement
Strategic Business
Transformation
Establish vision for Healthy Choice menu
Improve placement of condiments based on
traffic flow
Have employees park remotely to leave prime spaces for
customers
June 28, 2006 Version 1.0 PAGE 10
Countrywide Financial Corporation
We Expect These CI Change Efforts to Emanate From Different Employee Groups
Employee Suggestions
Process Improvement
Strategic Business
TransformationCustomer Service
Senior Management Professional Project
Managers
Board of Directors
Team Leads and Above
Person 1Person 1Person 1Person 1Person 1Person 1Person 1Person 1Person 1Person 1
All Employees
June 28, 2006 Version 1.0 PAGE 11
Countrywide Financial Corporation
We Have a Tailored CI Program Targeted for Each Type of Change
Employee Suggestions
Process Improvement
Strategic Business
Transformation
FASTER-PM Project Management Methodology
FASTER Process Improvement Methodology
CIdeas Employee Suggestion Program
June 28, 2006 Version 1.0 PAGE 12
Countrywide Financial Corporation
Listening to Ideas Helps Us Enforce Our Culture of Making It Better Every Day
Provide employees a vehicle for speaking directly to
management Ensure that ideas do not get stifled far down in the
organization Encourage all employees to use online suggestion box –
can be anonymous if employee chooses Rewards include 5% cash for first year’s cost savings
($5,000 cap); Cultural and non-monetary ideas receive “CW reward points”
June 28, 2006 Version 1.0 PAGE 13
Countrywide Financial Corporation
2005 Estimated 5-Year NPV: $5.7mm; Program-To-Date NPV: $37mm
June 28, 2006 Version 1.0 PAGE 14
Countrywide Financial Corporation
Fixing Broken Processes is an Enterprise-Wide Effort – At CFC We Approach it Consistently
Created FASTER process improvement methodology four years ago to ensure:
Common language and consistent approach for process changeFocused effort on continuous improvement
Designed for a broad cross-section of employees (team lead and up)Six Sigma-esque methodology – simplified for CFC CultureEmphasis on employee training and business-unit ownership
June 28, 2006 Version 1.0 PAGE 15
Countrywide Financial Corporation
Process Improvement Methodology
Map current processes
Measure opportunities for
improvement
Brainstorm and prioritize solutions
Set minimum and stretch
performance levels
Implement solutions
Monitor and control impact
Flow Analyze Solve Target Execute Review
June 28, 2006 Version 1.0 PAGE 16
Countrywide Financial Corporation
FASTER Has Reached a Large Cross-Section of Employees and Has Improved CFC’s Bottom Line
BRONZEOn-line training introduces all employees to basic FASTER concepts in 30 minutes
18,243 employees Bronze-certified
SILVER3.5 day seminars engage employees in solving business problems real-time
2,726 employees Silver-certified
GOLDMedals are awarded for completing projects with audited financial results
784 employees Gold-certified
PLATINUMMedals are awarded to FASTER experts for completing multiple gold projects and mentoring others
59 employees Platinum-certified
Program-to-date NPV: $760M 2005 Hard Savings: $50M
June 28, 2006 Version 1.0 PAGE 17
Countrywide Financial Corporation
Driving Business Process Transformation Requires a Structured Project Management Methodology
Large complex strategy, business and/or technology integration projectsOften crosses business and corporate unitsStep level change required vs incremental improvementOften requires specific skill sets (analytic, technology)
June 28, 2006 Version 1.0 PAGE 18
Countrywide Financial Corporation
CFC Developed FASTER-PM to Support Project Management Across the Organization
Jointly developed by business and technology professionals Program includes:
Methodology and TemplatesTraining and CertificationSupporting Systems
Required of any project exceeding $250KCompliance audited
June 28, 2006 Version 1.0 PAGE 19
Countrywide Financial Corporation
Project Management Methodology
Originate Initiate Plan ExecuteClose/Review
• Current state assessment
• Problem definition
• Examination of impact and strategic alignment
• FLOW – Detailed current state assessment
• ANALYZE – Analysis of processes
• SOLVE – Identification of solutions
• Agreement on solutions
• Detailed scoping and success criteria
• Development of plans for implementation, communication, risk, scheduling and resources
• Risk and Change management
• Quality control
• Schedule and budget tracking
• Approvals
• Evaluation of business impact
• Lessons learned
• Project closure
June 28, 2006 Version 1.0 PAGE 20
Countrywide Financial Corporation
Case Study: Prioritize Network Setup for Contractors
Significant hard savings
Contractors productive soonerResults
Facilitated discussion between Business Unit and idea submitter
Monitored creation of new process incorporating contractors with new hires and prioritizing them in the request queue
Assisted with development of detailed cost-benefit analysis
Our Approach
Up to 2,000 contractors at any given time at up to $75/hour, with a 3.5-day turnaround for network access
Reduce downtime, save fees
Business Opportuni
ty
CFC Confidential and Proprietary
June 28, 2006 Version 1.0 PAGE 21
Countrywide Financial Corporation
Case Study: Instruction Guides for Modifying Loan Terms
Significantly increased loan modifications closed resulting in increased incentives
Reduced average time to complete a loan modification from 55 days to 26 days in 6 months after implementation
Results
Facilitated discussion between Business Unit and idea submitter
Monitored creation of detailed instruction guide for completing forms correctly
Monitored measurement of error rates for 4 months prior to and 6 months after implementation
Assisted with development of detailed cost-benefit analysis
Our Approach
Reduce errors in paperwork received from notaries to process more loan modifications faster
(A loan modification is a payment workout plan on a delinquent loan)
Business Opportuni
ty
CFC Confidential and Proprietary
June 28, 2006 Version 1.0 PAGE 22
Countrywide Financial Corporation
Case Study: Originating Loans Through Mortgage Brokers
Increased efficiency across branch network
Increased customer satisfaction resulting in greater loan volumeResults
Performed a gap analysis between high and low performing branches
Determined root causes for the largest gaps in performance
Measured level of impact and difficulty of implementation for best-in-class practices, processes and tools
Prioritized best-practices and shared highest impact solutions amongst entire branch network
Our Approach
• CHL’s Wholesale Lending Division (WLD) originates loans through mortgage brokers. WLD’s fulfillment operations are distributed across a combination of large centers and small regional branches
• There is a wide range of performance in efficiency (loans per employee) and customer satisfaction (surveys to brokers) amongst the regional branches, which fulfill the majority of WLD’s loans
Business Opportunit
y
CFC Confidential and Proprietary
June 28, 2006 Version 1.0 PAGE 23
Countrywide Financial Corporation
Case Study: Human Resources Shared Service Center
Increase use of self service
Improve knowledge sharing and escalation processes
Add other transactional HR functions to center
Leverage offshore resources
Results
Benchmarked against best-in-class companies
Performed root-cause analysis and hypothesis testing to derive recommendations
Determined optional service coverage in terms of functions included in the center and best support model
Our Approach
CFC’s HR Shared Services center provides first-level support and services to 50,000+ employees
Reduce costs, improve service levels, and establish ongoing performance metrics
Business Opportuni
ty
CFC Confidential and Proprietary