AvayaOctel Avaya Octel

TDM PLCarrier PSTN

CUCMUnity

CUCMUnity Monitoring & Management

Global Hoot

Speaker Bus

CTI - WebApplication

CTI - WebApplication

Twisted Pair

Enterprise Data Network

IPC SystemsAlliance

IPC SystemsAlliance

IntegratIng a CrM SySteM wIth MultIple CoMMunICatIonS SolutIonS

GLOBAL FINANCIAL SERVICES FIRM BOOSTS PRODUCTIVITY AND REDUCES

COSTS WITH A UNIFIED COMMUNICATIONS SOLUTION

Background

The client is a global Fortune 10 financial services firm employing a diverse collection of IP communications platforms including enterprise IP telephony and UC solutions from Avaya and Cisco as well as IP-based trader communications solutions from IPC.

Challenge

Atlas’ mission was to measurably improve the client’s information flow; help trading communities save time by automating repetitive processes; and capture, mine and report on invaluable metrics.

The client’s requirements also called for integrating the following communications applications with their customer relationship management (CRM) systems:

• Message Blast provides an efficient and convenient way to broadcast audio notifications to large internal or external audiences.

• Message Park helps busy professionals save time by playing pre-recorded messages to called parties.

• Click-to-call improves worker productivity by allowing authorized users to initiate phone calls, voice drops and voice blasts directly from

PSTN IPC Turrets Cisco Telephones Avaya Telephones Desktop Applications 2.5G / 3G / 4G

End User Devices & Public Networks

ServiceMediation

Web Applicationsand Data

Service Creation

Service DeliveryAlliance IPC Enterprise

SIP ServerEnterprise

VoiceContactCenter

EnterpriseHoot & Intercom

Twisted PairWave

OracleWebLogic

IBMWebSphere

MicrosoftOCS / Lync

IP LAYER FOR CONVERGED NETWORKSEnterprise Data & Voice Network

IP Network

Trader Communications Session Managers CTI/Application Integration Session Managers

TRADING COMMUNICATIONSMIDDLE WARE

WEB SERVICES / HTTP

TV Sessions Management BackBone BoA Session Mgmt. Backbone

Enterprise VoiceSM Access

Contact CenterSM Access

TraderCommunications

Global Hoot& Intercom

CTI Web Sales Desktop Presence MChat Enterprise Voice AppContact Center App

Video

Atlas designed Global IMS and SOA-based ArchitectureSolution

Atlas designed, built, and delivered a robust, highly scalable solution leveraging next generation Session Initiated Protocol (SIP) technology and Application Session Controllers (ASC) from Acme Packet, a leader in session delivery systems.

Acting as an intermediary between the client’s application environment and multi-vendor IP communications infrastructure, Acme Packet’s ASC is vendor-independent middleware that helps developers overcome the challenges of adding interactive voice, video or instant messaging to web-based applications and business processes.

Build out of:

• Global SIP Fabric

• Global shared Services layer based on SIP Fabric

• Services layer based on Session Management, Solution Brokering/Media Services

Enablement of:

• Disparate system normalization and seamless integration

• Web-based IVR / CTI applications

• Global mobility for Traders

• Global Disaster Recovery and Business Continuity Planning

Benefits By levering Atlas’ highly scalable solution, the client was able to take advantage of the following:

The solution helped to:

A standardized global trading communications model

Fully-meshed, integrated, redundant and resilient architecture with failover and mobility across the globe

A data center-centric solution that is scalable, centralized and adaptive

Consolidated dial plan / global toll bypass

Unified and global call routing

Application agnostic platform integration

Fully-integrated Test, DEV and QA environments in each regional hub for CeBS

Global visibility into trading communications infrastructure with end-to-end monitoring, management and event correlation

Control costsAccelerate integration Create high system availabilitySimplify and speed up global deployment and development

Improve communications