integrated tourism development plan
TRANSCRIPT
INTEGRATED TOURISM DEVELOPMENT PLAN
SK. INTEKHAB ALAM
BHUBANESWAR-CHILIKA-PURI
Heritage Tourism
Ecotourism
Adventure Tourism
Pilgrim Circuit
‘Circuit’: A tourist Circuit is defined as a route on which at least three major tourist destinations are located such that none of these are in the same town, village or city.
ODISHA TOURISM – AN OVERVIEW
Magnificent cultural heritage.
Classical dance form – Odissi
Assimilation of three great religions traditions – Hinduism, Buddhism, and Jainism.
The indigenous culture of the Adivasis.
Most expressive forms of music and dance.
Rural tourism destination
FESTIVAL
CUISINE
BHUBHNESHWAR_CITY OF TEMPLES
PURI-KONARK
CHILIKA LAKE
• Maximize the productivity of India's natural, human ,cultural and technical resources and are sustainabledevelopment.
• Labor intensive and cottage or small industry basedproviding employment that is of a high quality thuscontributing to higher quality of life.
• Capable of being primarily focused on rural areas withappropriate and relatively low cost programmes.
• Has extensive forward and backward economiclinkages that build overall income, employment ,investment and raises central, state, and localgovernment revenue.
• Able to promote understanding, peace, and contributeto national unity and regional stability.
NATIONAL TOURISM POLICY, 2012
O D I S H A T O U R I S M P O L I C Y - 2 0 1 3
VISION“To develop Odisha as one of the most preferred tourist destinations and to place it prominently on the domestic international tourism map”.
THE MISSIONA)To promote sustainable tourism as a means of economic & inclusive growth, social equity & integration. b) To promote the image of Odisha abroad. c) To give high priority to development and promotion of the prime tourism products, conservation of heritage, natural environment, etc. d) Ensuring beneficial outcome to all the stakeholders.
THE OBJECTIVEa. To promote Sustainable Tourism with a view to create employment opportunities and to bring about
socio-economic benefits to the community.
b. To preserve, enrich and promote Odisha’s unique cultural heritage, natural resources and environment with a view to achieve sustainable development.
c. To promote Odisha as one stop destination to experience cultural heritage, ecotourism and rich wilderness so as to boost foreign & domestic tourist arrival in the State.
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1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
8,000,000
9,000,000
2007-08 2008-09 2009-10 2010-11 2011-12
DOMESTIC
FOREIGN
G.TOTAL
TOURIST VISIT IN ODISHA DURING LAST 5 YEARS
ENVIRONMENTAL DEGRADATION
AUTHENTICITY
CONNECTIVITY: INTER REGIONAL
STATE
INTERNATUIONAL
VISITOR EXPERIENCE
DEFINING THE TARGET
INADEQUATE INFRASTRUCTURE
ISSUES
TOURISM DEVELOPMENT PLAN
KEY STRATEGY ACTIONS INSTITUTION/AUTHORITY KEY PERFORMANCE AREA
I N F R A S T R UC T U R E
Mobility and transportation
Inviting new investment
International Airport inBhubhneshwar
New Rail line to Chilika
Odisha Tourism Development Corporation
Puri Konark Development Authority
NHAI(National Highway Authority of India)
AAI (Airport Authority of India)
Eastern Railways
OSRTC (Odisha State Road Transport Corporation
Public Private Participation Policy and other apt initiatives and strategic efforts
Better connectivity
Deliver a world-class interactive Surf Museum beach location
Tourist facility centers
Implementation in Master Plan
Development of Bus Terminal
Sea and Riverfront Development
Puri inner city Revitalization
Development of Water Sports like snorkelling and scuba diving
C U L T U R E Promotion of art and craft
Preservation of ancient and sacredwater bodies
Preservation of ancient temples and Built HeritageCultural exploration, passionate outlook towards heritage events, and feeling of awe and enchantment towards heritage expressions are found to be the principal motivational dimension of heritage tourists to Odisha.
Department of Culture
ASI
Intach
Temple Trust
Shri Jagannath Temple Administration
Konark Festival
Heritage walk
Heritage Awareness
KEY STRATEGY ACTIONS INSTITUTION/AUTHORITY KEY PERFORMANCE AREA
N A T U R E Safeguarding environmentAttempts should be made to conserve the culture of the ethnic communities by empowering them through a participatory protected area management approach through proper marketing.
Ministry of EnvironementChilikda developemnt boardChilika Lake Authority
Defining Carrying capacity of every region
Setting up of a environmental control board
P O L I C Y Eco-tourism (inclusive of its ethno component) should provide an opportunity for these tribal communities to generate more income from the tourism business in a dignified manner.
State Govet, Konark Puri Development Authority
Better Public Private Partnership options
P L A N N I N G Integration of Regional Plan with City Developemnt Plan and the overall master Plan with the tourism Master PlanThere should be a crackdown on illegal encroachments of the heritage sites. Permission for construction of structures within these zones should be denied.
Konark Puri Development Authority CREATING AN INDIA TOURISM BRAND POSITION
R U R A L D E V E L O P ME N T
Involvement of locals artisans The whole approach of cultural integrity of the communities and tourism should be honoured on the basis of right perspective for the communities.
Ministry of Rural Developement Development of Heritage Village
S A F E T Y & S E C U R I T Y
Security Measures in Shri Jaganath Temple and heritage Places
Police department Installation of CCTV cameras
KEY STRATEGY ACTIONS INSTITUTION/AUTHORITY KEY PERFORMANCE AREA
M A N A G E ME N T
Identifying genuine heritage tourists and determining their experience patterns as regards events becomes very important for Odisha; i.e., heritage tourists must be profiled keeping in view the engagements with events in prospect.
The co – ordination between heritage and tourism in the settings of events in Odishashould be comprehended for effective brand campaign. The State needs to use its cultural heritage ambience and associations as a setting for event tourism.Modification of the brand image of OdishaTourism by incorporating the brand values of events for glorifying the heritage symbols can fetch great rewards.
STRENGTHS Reputation of Festivals Catholicity Unique AttributesFestival Tourism Product Development
THREATS Lack of Sustainable Development Program Lack of Up gradation Uncontrolled, Unplanned Development
OPPORTUNITIES Branding strategies Aggressive marketing over Media
WEAKNESSES Tourist Amenities leaves much to be desired Connectivity Cleanliness Safety and Security