integrated mobility for economic growth the city of pasadena
TRANSCRIPT
Integrated Mobility for Economic Growth
The City of Pasadena
Goal To increase economic growth and vitality
while increasing utility of alternative transportation options in order to create a sustainable community that meets the triple bottom line
Three Part System Intense Multimodal Transportation Corridors Information Rich Environment Coordination between both to stem Economic
Development
Multimodal Transportation Corridors We know that the following improvements
increase ridership and utility of alternative transportation methods Increased intermodal connectivity Speed Increased frequency Financial incentives Marketing
Essentially, if alternative transportation methods are well-marketed, logical, convenient, safe, efficient, and can be tried risk-free or with a reward, people tend to use alternative methods
Information Rich Environments* Increase efficiency
More data is available More options are available More autonomy
Enhance communication Overcome barriers and traditional mediums
Enhance the market More details about the inputs and outputs of
consumers Remove middlemen
*Information and Communication Technologies, Markets, and Economic Development Karen Eggleston, Robert Jensen, and Richard Zeckhauser, 2001
Economic Development Will upgrade transportation systems to increase
transportations choices Collect all transportation data to put into a
“cloud” “Cloud” will create an information rich
environment Information will be shared with consumers and
businesses Creating more efficient markets for business Creating more efficient transportation connections for
consumers This cloud will create larger consumer densities
in these areas and attract more businesses and customers into the City of Pasadena
Comprehensive Framework The Data Cloud would be the foundation of a
comprehensive framework that will benefit businesses and customers
Businesses will be able to Find travel patterns Strategically market at certain audiences
Consumers will be able to Quickly access travel information (parking, travel
times, congestion, etc.) Get immediate information and special
announcements and sales from select businesses of their choice
Have businesses be more responsive to their needs
Consumers Consumers will have access to this data via
Smart phone (mobile device) Desktop/laptop computer Hybrid information commerce Kiosk at
strategically placed locations
Mobile App
Businesses Businesses will have a specific interface just
for their use that will allow them to Advertise Blast (send a large quick announcement) Logistics (people in area, their preferences, etc.) Receive orders
Why Pasadena? Existing infrastructure Present and past land use Population densities Physical proximity Progressive Culture Desirability as a Destination City
Infrastructure Existing
Infrastructure Light Rail ARTS Bus Carpool Parking EV Charging/Parking Taxi Services Bike Lockers/Racks
Improvements Retrofit of EV Stations ITS and re-striping
parking Bike Stations ITS upgrades Telecommunication
upgrades Possible Trolley,
Streetcar Upgrading ARTS bus Hybrid Information
Commerce Kiosks
Land Use Complimentary land use with proposed
transportation hubs
Population Density Mobility Hubs will be near and will serve dense
populations
Proximity The land use and transportation hubs are
located with such proximity that it’d be easier to handle the information
Progressive Culture Increase connectivity of Washington and Fair
Oaks and willingness to try new transportation like the Street Car
Desirability as a Destination City The City of Pasadena has hosted numerous
events and has numerous venues with national recognition The Rose Bowl National Concerts (U2) The World Cup The Playhouse District Philharmonic Orchestra Old Pasadena Pasadena Convention Center