integrated media portfolio - busride · ˜˚˛˝˙ˆˇ˛˝˘ ˝˘˜ˇ ˆ˛ ˜ 4 busride magazine |...

INTEGRATED MEDIA PORTFOLIO

T H E G O - T O R E S O U R C E F O R T H E T R A N S I T B U S A N D M O T O R C O A C H I N D U S T R Y

I N T E G R A T E D M E D I A P O R T F O L I O 2 0 1 7

2 B U S R I D E M A G A Z I N E | INTEGRATED MEDIA PORTFOLIO 2017

For more than 51 years, BUSRide has been the industry’s most reliable source for news; trends; vehicle and product field tests; new product and service information; exclusive research and analysis; and editorial content by trusted industry thought leaders throughout the world.

BUSRide targets the senior leaders of public transit agencies; paratransit, shuttle, commuter and school bus operations; motorcoach companies; travel & tour providers; bus maintenance facilities; and industry suppliers.

With a total reach of more than 51,890 transit, paratransit, motorcoach, community transportation, school bus and shuttle operators in the United States and Canada, plus thousands of social media followers — BUSRide is read five times more than any other publication for industry news.

BUSRide’s online presence continues to transport essential coach and transit coverage into the daily lives of its readers. From digital-only publications to a robust social media presence; lead-generating, educational eBooks; webinars; roundtable discussions; interactive video and more, BUSRide provides the information, the tools and the best practices that help propel the industry into the future.

• Enterprise asset management• Risk management • Fare collection• Financial management• Data management• Security & surveillance• Driver safety & training• Passenger safety• Insurance• Passenger information systems• System & network security• Wayfinding• Accessibility• Connectivity• Intelligent Transportation Systems (ITS)

• Open architecture• Sustainability• Human resources• Training / continuing education• Equipment• Fleet maintenance• Alternative fuels & propulsion• Parts & parts distribution• Tools• Repair & refurbishment• Exterior finishes• Marketing• Facility architecture & design• Travel & tour

Powering transit and motorcoach operators in 2017!


INTEGRATED MEDIA PORTFOLIO 2017 | B U S R I D E M A G A Z I N E 3

Reader Demographics

Circulation by Job Title

Motorcoach

35%

16%7%

19%

3%13%

7%

President / General Manager Management Executive DriverMaintenanceMarketing / Sales OperationsDispatch

Transit

12%

44%

4%

7%

4%9%

20%

President / General Manager Management Executive DriverMaintenanceSales / MarketingOperationsEngineer



Facts About BUSRide TRANSIT AGENCY OPERATORS

BUSRide Magazine is seen by nearly 20,650 transit readers in the United States and Canada.

According to the 2017 Annual BUSRide Readership Survey:

78% of transit readers share each issue with another decision maker.

22% of BUSRide Magazine transit readers collect $10 million to $50 million in fare revenue.

22% operate over 500 vehicles in their fleet.

Percentages of BUSRide transit readers that plan to purchase the following products/services in 2017:

72% Buses

60% Computers / software

52% Small or midsized buses

52% Tires

48% Brakes

44% Communication systems

42% Surveillance systems

40% Engines / transmissions

38% Training products & services

32% HVAC equipment

30% Passenger information systems

30% Seating

28% Fare collection systems

28% GPS / vehicle location

28% Tools

26% Glass / windows / mirrors

26% Exterior finishes (paints, wraps, graphics)

24% Wheelchair lifts

22% Passsenger connectivity

20% Insurance

18% Interior finishes

18% Signage

18% Fuel management systems

14% Bus washes

8% Sanitation products

8% AV / entertainment systems

6% Financial consulting / services



Facts About BUSRide MOTORCOACH OPERATORS

BUSRide Magazine reaches nearly 25,675 motorcoach readers throughout the United States and Canada.

According to the 2017 Annual BUSRide Readership Survey:

80% of our readers share each issue of BUSRide with other decision makers in their motorcoach organizations.

28% of motorcoach operators who read BUSRide conduct tour business.

35% operate fleets of 100 motorcoaches or more.

Motorcoach readers place the following issues among their most critical concerns in 2017:

• Compliance

• Driver & passenger safety

• Garage safety

• Fleet management

• Training / continuing education

• Staffing

Facts about BUSRide SHUTTLE, COMMUTER & SCHOOL BUS OPERATORSBUSRide Magazine reaches over 5,565 decision-makers who operate school bus, tour, shuttle, university bus and commuter operations.

According to the 2017 Annual BUSRide Readership Survey:41% conduct university / college transportation business38% conduct school transportation28% work with hotels / resorts, assisted living communities and airport

ground transportation

Percentages of BUSRide motorcoach readers that plan to purchase the following products / services in 2017:

66% Motorcoaches

63% Tools

60% Tires

57% Brakes

51% Exterior finishes (paints, decals, graphics)

46% Small or midsized buses

46% Computers / software

40% Engines / transmissions

40% AV / entertainment systems

40% Insurance

38% Passenger connectivity

37% HVAC equipment

37% Training products & services

34% Sanitation products

34% GPS / vehicle location

29% Glass / windows / mirrors

23% Surveillance

23% Communication systems

23% Wheelchair lifts

23% Interior finishes

20% Bus washes



2017 BUSRide Editorial Calendar

JANUARY FEBRUARY MARCH / APRIL MAY JUNE / JULY AUG / SEPT OCTOBER NOV / DEC

UMA Motorcoach EXPO 2017

UMA Motorcoach EXPO 2017

APTA Bus & Paratransit Conference 2017

APTA EXPO 2017 and BusCon 2017

APTA EXPO 2017 APTA EXPO 2017 Post-Show Edition

TOPIC

BONUS DISTRIBUTION / SPECIAL EDITION

Alternative fuels & propulsion

Accessibility

Connectivity

Driver training & safety

Facility architecture & design

Fare collection

Financial management

Human resources

Passenger safety

Insurance

Passenger information systems

Enterprise asset management

Risk management

Security & surveillance

Travel & tour

BusCon 2017



BUSRide Digital Advertising Opportunities

Leaderboard

Size: 600 X 80 pixels“Sponsored By” Logo

Size: 60 X 80 pixels

Lead Feature Storymaximum 3X per year in non-consecutive monthsMiddle Banner


Product Spotlights

Size: 170 X 42 pixels Includes: 25 words of copy,

logo and link to URL

BUSRide.com

BUSRide.com is all about immediate results. BUSRide.com provides targeted, easy-to-find information and insights for the busy bus and motorcoach executive. With robust eBooks, white papers, archival materials, webinars and more, BUSRide.com is a one-stop source of market intelligence for its readers and a lead generator for its advertisers.

BUSRide Digital

BUSRide Digital is delivered to more than 4,500 transit and motorcoach executives each month.

Twice Monthly BUSRide Up To Speed eNewsletter

Delivered to more than 4,500 bus and motorcoach executives twice a month, BUSRide Up to Speed is one of our most highly-regarded products. This flagship eNewsletter delivers the latest product developments, insights, case studies, best practices and breaking news.

Leaderboard


Side Banner


BUSRide TVHosted contentProduced content

3:1 Rectangle




Official BUSRide Field Tests Official BUSRide Field Test” offers

a unique opportunity to present a comprehensive case study of your customer – and, at the same time, present new solutions, product training, spotlight a product in service, test innovative features, analyze specific applications, probe new concepts and document best practices.

Field Test results are transformed into a dynamic a 4-page editorial section in BUSRide. Field Tests can also be printed on cover-weight stock and glued inside BUSRide for added impact!

Official BUSRide Road TestsThe Official BUSRide Road Test is our

proprietary product review. It features analysis from safe, reputable third-party industry professionals who test drive the latest buses and coaches according to our predetermined specifications.

The results of each test are featured in BUSRide. In addition, we conduct trials of select products that are new to the industry.

BUSRide Content Marketing Opportunities:

BUSRide Remote Roundtable Discussions

BUSRide Roundtable Discussions focus on hot-button issues and best practices for the transit and motorcoach industries. Participants include key industry thought leaders who share their industry expertise, as well as their predictions on future trends.

Roundtable results are featured in the print edition of BUSRide; as a Digital Supplement that accompanies BUSRide Digital; and in an educational, lead-generating eBook that is hosted on www.busride.com/ebooks. This is an outstanding way to position your company as a respected thought leader on topics that transit and motorcoach professionals find most challenging.

Official BUSRide WebinarsBUSRide Magazine offers sponsors

the opportunity to host feature-length webinars on topics that are critical to our readers. Sponsors present to and engage with a live digital audience that includes leaders and decision makers in the industry.

Each webinar is available for viewing on BUSRide.com for two months. Sponsors will be provided the name and contact information of all registered attendees.



BUSRide will conduct remote interviews with your company. These will be captured on video and streamed to BUSRide readers each month. This is a unique opportunity that promotes your product or service — as it reinforces your brand to key decision-makers in the bus and motorcoach industry.

In addition, if your company hosts webinars, tutorials, interviews, or produces product videos or educational content that needs more exposure, BUSRide TV is an effective way to increase your reach! Host with us and watch the leads fly in.

BUSRide Additional Opportunities:

Marketplace Ads BUSRide Marketplace ads offer a hassle-free and effective way to get immediate results for whatever you want to sell – or buy. Marketplace ads post immediately on BUSRide.com and are available anytime. Place your ad on BUSRide.com and get the leads you need for:

• Bus and motorcoach sales• Employment• RFPs• Products• Technology• Education• Services• Travel & Tour

BUSRide Safe Driver Hall of FameThe annual BUSRide “Safe Driver Hall of Fame” honors transit and motorcoach drivers who have achieved 1 million or more miles of accident-free driving.

One of our most anticipated features, the Safe Driver Hall of Fame honors these outstanding “road warriors” in every issue in 2017.

3 1busride.com | BUSRIDE

FREE BUSRide WEBINAR:

Modifying Driver Behavior

Attendees of this valuable BUSRide / GreenRoad Technology webinar will learn about how driver behavior modification programs can transform your bus fleet into a safer, more efficient and profitable operation, allowing you to:

• Correct driver behavior in real-time, achieving total fleet safety• Cut overhead and maximize revenue by improving fuel economy• Gain meaningful, real-time visibility through fleet tracking and performance• Achieve sustainability• Accurately predict and manage risk

REGISTER NOW

Date: Wednesday, June 15, 2016Time: 11 a.m. EST

http://tinyurl.com/DriverBehaviorWebinar

The “Fab Five”: Peter Pan Bus Lines’ accident-free 3-million milers

Peter Pan Bus Lines, Springfield, MA, is proud to have employed five professional coach drivers who achieved three million miles or more without a reportable accident.

Robert “Bob” Guistimbelli reached his 3 million mark after more than 36 years of accident-free driving. He was the third Peter Pan motorcoach operator to reach this impressive milestone.

The late Peter L. Picknelly approached Guistimbelli as he was entering the Army in the 1960s and offered

him a job upon his return. His next “tour of duty” with Peter Pan Bus Lines lasted 44 years. It was the only job he ever held.

Now retired, Guistimbelli was one of Peter Pan’s most popular drivers for tour and charter groups. He received the Peter C. Picknelly “Founder’s Award for Excellence,” as well as the Mrs. Picknelly, Sr. “Driver of the Year Award.”

Brothers Everett and Joseph Anderson may be the only siblings to have both achieved three million miles of accident-free safe driving. Everett began driving for Peter Pan in 1970 and crossed the 3 million mile line in 2008. Peter Pan described Anderson as the epitome of a true professional driver — a polite, neat and customer-driven individual, whose main

concern is the safety and comfort of all his passengers; and for that has bestowed him every award it has to honor its drivers.

Peter Pan says safety must run in the Anderson family, as Joseph enjoys 37 years and three million miles of accident-free driving, and has been deemed one of the best of the best.

Edward Hope continued his accident-free driving with Peter Pan upon its acquisition of Continental Trailways in 1986. By 2010, Hope had accrued 41 accident-free years of safe driving, as well as many awards from the company and countless letters and accolades from satisfied customers over the years.

Al Protano began his career as a bus cleaner for Shortline Bus Company. It wasn’t long before Protano took to driving, a career that gave him 43 accident-free years on the road. He earned countless testimonials as a very well dressed driver with tremendous customer service skills.

“Peter Pan is better for having had these drivers as loyal employees,” says Peter A. Picknelly, chairman and CEO of Peter Pan Bus Lines.

Robert “Bob” Guistimbelli

Everett Anderson

Edward Hope

Al Protano

Joseph Anderson



ELECTRONIC FILES

• Formats: High resolution PDF files preferred; we also accept: EPS, PSD, PNG and high-resolution JPG. NOTE: PDF files are only accepted from Adobe Professional for printing software with fonts embedded, CMYK format and color images: Bicubic Down Sampling to 600 pixels per inch (See Resolution below.)

• Type/Fonts must be converted to outlines when exporting from Illustrator as an EPS OR the fonts should be provided with your submission. (We cannot accept PC fonts.) If fonts cannot be outlined, original fonts should be provided. NOTE: If fonts are not compatible we reserve the right to replace fonts as needed

• Resolution of all files should be a minimum of 266 dpi (including imported files). 300 dpi at 100% is the preferable resolution. NOTE: dpi=dots per inch

• Color ads (and imported files) must be in CMYK, not RGB. NOTE: RGB colors not converted to CMYK will appear muted compared to original color, therefore we cannot guarantee color correctness. All PMS colors should be converted to CMYK unless a specific PMS color is specified and has been purchased (Pantone colors are available at an additional cost. Please contact your sales representative for a quote.)

AD SUBMISSION

• SEND your files on CD accompanied by a proof. Please provide a color proof if your ad has color

• E-MAIL your files (only if under 25 MB – NOTE: Files can be stuffed or zipped for e-mail transfer which usually decreases files by half the size) to: [email protected] and [email protected]

2017 Advertising Specifications

We will uphold the industry standard of a maximum of 10% variance of color provided a color correct proof is provided.

AD SIZES (inches)2-page spread (bleed) ................................................................. 16.5 x 11.125 (trim) .............................................................. 16.25 x 10.875 (live area) .................................................. 0.375 from trim

Full page (bleed) ..............................................................8.375 x 11.125 (trim) .............................................................. 8.125 x 10.875 (live area) ................................................... 0.375 from trim

1/2-page spread (bleed) ......................................................................16.5 x 5.5 (trim) .................................................................16.25 x 5.375 (non-bleed) ..............................................................14 x 4.75 (live area) ................................................... 0.375 from trim1/2 page (vertical) ..................................................................... 3.5 x 101/2 page (horizontal) ..........................................................7.25 x 4.751/4 page (vertical) .................................................................3.5 x 4.75

AD PRODUCTION: Power Trade Media™ will produce/design ads for advertisers at a rate of $125/hour if requested. Components to produce ad should be submitted at the same time as space commitment. Should production charges be waived, artwork remains the property of BUSRide magazine.

COPY ACCEPTANCE: BUSRide magazine reserves the right to refuse advertising that it considers detrimental to the bus industry or contrary to the policies of its parent company, Power Trade Media.

CONTRACT AND COPY REGULATIONS: The advertiser agrees to indemnify the publisher against any claims or expenses resulting from the unauthorized use of name, photograph, sketch or words protected by the copyright or registered trademarks, label and others in connection with his or her advertising.

CANCELLATIONS: All cancellations must be made in writing and must be received 60 days prior to cover date. Cancellations may be subject to a short rate.



Contacts

4742 North 24th Street #340Phoenix, AZ 85016800-541-2670 602-264-7100 busride.com

Advertising

Judi Victor CEO / Publisher 602-264-7100 X [email protected]

Blair McCarty Senior Sales and Marketing Coordinator602-264-7100 X [email protected]

Editorial

Richard Tackett Editor in Chief602-264-7100 X 203 [email protected]

David Hubbard Associate Publisher & Sales602-264-7100 X 209 [email protected]

Joyce GuzowskiAssistant Editor602-264-7100 X 210 [email protected]

Graphic Design

Steve Gamble Senior Art Director602-264-7100 X 133 [email protected]

Customer Service

Hollie BroadbentMarketing & Sales Associate602-264-7100 X 208 [email protected]

integrated media portfolio - busride · ˜˚˛˝˙ˆˇ˛˝˘ ˝˘˜ˇ ˆ˛ ˜ 4 busride magazine |...

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