integrated marketing solution by trootrac media
DESCRIPTION
Integrated marketing is a necessity for businesses to succeed in today’s world. In this digital age, to make a long lasting impression on the consumer’s mind, your brand should have both offline and online presence. Gone are the days when creating TV commercials, print ads, billboards would suffice a company’s advertising and branding needs. With new marketing channels popping up every day, target audience’s attention span is getting fragmented and the brand’s message is getting diluted. Most of the businesses, in order to reach their target segment are falling in this trap of “fragmented marketing”. The reason being each marketing channel within a company is managed separately. Like content, website design is managed by one team, seo/sem is done by another team, social media campaign is led by yet another team of social media experts and the conventional media like OOH, TV / Radio / Print advertisement etc. are handled by offline experts. Not only that, even the analysis of all these channels is done separately which in turn is increasing the marketing budget.TRANSCRIPT
TrooTrac Media Pvt LtdNew Delhi
WAY TO INTEGRATED MARKETING
Trootrac delivers profitable growth for online businesses. You can depend on Trootrac team for helping you develop the right strategy for your online, mobile and other digital initiatives and then executing the same at optimum ROI.
Catering 100 + online merchants across industries such as Travel, E-retailing, Classifieds and Finance etc.
Over 100,000 transactions per month, generating revenue of over Rs 150 million /month for our existing clients
Active relationships with over 3000+ national and international publishers and growing
ABOUT US
YOUR INTEGRATED MARKETING PARTNER
Integrated Marketing Strategy◦ Our experts analyze your business and design customized
strategies after having a discussion with your management team which is in sync with your Company’s Objectives
Consumer Awareness / Engagement / Community Building
◦ Our Integrated marketing team uses Media (offline and online inventory), different activities like SMO, SEO,SEM, Newsletters/articles, Blogs distribution, online PR etc. to promote the unique proposition and content provided by your marketing team, similar content is used in offline/online marketing campaigns
HOW WE WORK
Online Sales & Site visits through Affiliate Network◦ Our network of 3000+ Affiliates including international
affliliates from US, UK, Russia, Germany & Australia, use various platforms (Email & SMS Marketing, Banners, Mobile campaigns etc.) to run your campaigns which result in better conversions for your desired objective
Offline Media / Outreach cost mgmt. through alliances & barter deals
◦ Print/Radio/Television/OOH media campaigns are carefully designed for optimum coverage across User/Consumer personas. Strategic Alliances and Barter deals are facilitated wherever required
HOW WE WORK
BFSI REAL ESTATE TRAVEL ECOMMERCE EDUCATION HEALTHCARE
SERVICED BUSINESS VERTICLES
For Businesses which have clear focus on New Age Consumer--◦ Complete 360 degree Integrated Marketing(IM)Plan
For Brands managing part of IM activity in-house and willing to outsource some◦ Any three services from the Chart
Brands managing all the IM activities in-house and wanting incremental revenue at Low cost◦ Affiliate Marketing
BUSINESS MODELS
Complete 360 degree Integrated Marketing(IM)Plan◦ Fixed Cost for Content dev., SEO, SMO etc. + Variable
Cost: CPV, CPM,CPC / Media Buying, PPC, Affiliate campaign, Mobile Campaign, alliances etc.
Minimum three services from the Chart◦ Dependant on services outsourced to us
PAYOUT for INTEGRATED MARKETING MODELS
TRAVEL◦ Model: CPA/CPS
ECOMMERCE◦ Model: CPS (Revenue Share)
BFSI◦ Model: CPL
PAYOUT MODELS for AFFILIATE MARKETING
CPV (Cost per Visit)
CPI (Cost per Installation), Mobile
CPM (Cost per mille), Mobile
CPC (Cost per Click), Mobile
MORE MODELS WE WORK WITH
EXPENDITURE
◦ CONTENT MARKETING: In-House◦ SOCIAL MEDIA: In-House◦ SEO : In-House◦ SEM: Paid Search – 10 Lac/month◦ OFFLINE MEDIA: Major amount was spent on TV
Commercials, newspaper ads, billboards/hoardings◦ MOBILE COMMERCE: In process of starting ◦ AFFILIATE MARKETING: Open Cap
CASE STUDY : JET AIRWAYS
WE GREW THE CLICKS BY 27 TIMES
END OF THE TERM SEGMENT SALE GROWTH FOR A MONTH WAS 7 TIMES
RESULT
EXPENDITURE
CONTENT MARKETING: 5 lakhs SOCIAL MEDIA: 2-5 lakhs SEO: In-house team SEM: 10 lakhs OFFLINE MEDIA: TV and Radio ads MOBILE COMMERCE: 10 lakhs AFFILIATE MARKETING: Open Cap
CASE STUDY : GROUPON
WITH IN A DURATION OF 10 MONTHS THE REVENUE GROWTH WAS 9 TIMES
RESULT
For further queries, kindly contact
Kirti [email protected]
www.trootrac.com Ph: 011-41024490
Thank You