INTEGRATEDMARKETING

COMMUNICATIONS

It gives us great pleasure to welcome you to EMDI Institute of Media & Communication, a venture of Greycells Education. Greycells is one of India’s leading education company listed on the Bombay Stock Exchange is rapidly becoming a phenomenon in the field of education with an impressive portfolio of institutions spanning from EMDI Institute of Media & Communication (EMDI), The International Institute of Sports Management (IISM) and The Business India Institute of Finance (BIIF). The Institute is based on a new model of education – where Industry meets academia to inspire a breed of enterprising students.

The Media, Creative and Entertainment Industry is competitive, fast paced, and are drivers for the global economy. Careers within the creative industry are considered an extremely lucrative option in today’s job market. For every course that is offered at EMDI, there is a huge potential for employment and entrepreneurship- where freelance professionals are often sought after for their services.

Since our regional launch in 2004, EMDI has become an established brand in the field of Event Management, Media and Creative Education. The Industry has warmly supported EMDI over the past 14 years, and our accreditation by UK’s largest vocational accrediting board – Pearson UK - is another such endorsement! The industry today is calling for more than graduates with good academic knowledge. It is calling for trendsetters, game changers and revolutionists. People we like to think of as Educators, Motivators, Developers, & Inspirers ! E-M-D-I’ites.

As you delve into this prospectus you will understand the value of the above statement. Our graduates and alumni members are already successfully working in various advertising agencies, event companies, PR firms and media houses across all our centres.

We are confident you will find your learning with EMDI a stimulating and rewarding experience.

Team EMDI

EMDI TRAININGMETHODOLOGY

INDUSTRY RELEVANTCurriculum Designed by Industry faculty & Accredited by Industry bodies & Institutions.

EXPERIENCE TRANSFER APPROACHTraining is done by industry professionals who share their real life experiences and case studies which are relevant to the region.

INDUSTRY NETWORKEach centre has a contact base of around 200 industry professionals, as lecturers sharing their experiences or agency partners sharing live internships.

LIVE PROJECTS AND INTERNSHIPSAs part of their curriculum; students have the chance to work on structured internships and events during the duration of their course.

STUDENT DEVELOPMENT WORKSHOPSActivities are undertaken throughout the year to ensure all-round development of skills. Presentation Techniques, Language Skills, Interview Skills, Team Building, Leadership and Entrepreneurship are taught to all students to make them industry ready.

LEARNING ENVIRONMENTEMDI also has an online system of providing access to all faculty presentations and notes electronically, to make the learning experience ‘paper-less’ and accessible at all times. Certain locations record lectures on camera.

GLOBAL PRESENCEWith centres across India and UAE, students have the opportunity to learn and work on projects globally.

The methodology of training at EMDI is unique in comparison to traditional academic education. With content which is contemporary, delivered by Industry, accredited by International bodies, the Institute has been a recognized brand in UAE for the past 14 years.

COURSE ACCREDITATIONOur lectures are delivered by 70 relevant industry professionals, and our program management team ensures that you get to work on the best internships through agencies and at live events, which helps you secure your job in these careers. Various industry associations have ratified all our courses, and our recent Assured by PEARSON status (UK’s largest vocational accreditation board) ensures that our certification is relevant, global and practical.

On Course Completion:• Pearson UK Assured Certificate• EMDI & KHDA Certificate

We are an Institute shaped by the industry, for the industry, and with the industry.

INTEGRATEDMARKETINGCOMMUNICATIONS

This comprehensive course provides the much needed overview of the various aspects of Media, Advertising, PR & Journalism. It ensures that all forms of communications whether internal or external are carefully linked to provide relevant information to the target audience. Each module delves into the specific topic to better understand the industry on the whole and the part time course is a perfect complement and blend for students and working professionals to understand the nuances of the media industry, understand the advertising market and marketing strategies.

The course is divided into 4 Modules:• Brand strategy – 15 Lectures (3 Months)• Journalism – 15 Lectures (3 Months)• Public Relations – 15 Lectures (3 Months)• New Media – 15 Lectures (3 Months)

Duration: 9 months

Days of the Week:Saturday 10am – 12pm, 1pm – 3pm

On Course Completion:• Pearson UK Assured Certificate• EMDI & KHDA Certificate

SPOTLIGHT ON EMDI

EMDI launches first International branch in DubaiEMDI starts PR Course & CSR initiative

Students working against Tobacco (SWAT)

EMDI launch in Mumbai

EMDI opens centers in Pune & Bangalore

EMDI pioneers an online portal called Eventfaqs

EMDI integrates with Greycells EducationRebrands as EMDI Institute of Media & Communication

EMDI opens centre in DelhiEMDI Dubai launches Journalism Programme

EMDI collaborates and launches a Radio Course

EMDI launches Advertising CourseEMDI starts Student Exchange Programme

2002

2006

2003

2007

2004

2008

2005

2009

SPOTLIGHT ON EMDI

EMDI launches EMDI Solutions (events and marketing division)

EMDI launches World Media Academy

EMDI opens cantres in Thane, Indore, Kolkata

EMDI secures Best Communication School of the Year Award

EMDI Dubai crosses 2000+ Alumni

EMDI securesUK’s Edexcel Assured Accreditation globally

EMDI Dubai manages 100+ LIVEevents during 1 Calendar Year

2010

2014

2011

2015

2012

2016

2013

2017

EMDI launches DJ courses & Digital Media Courses

EMDI Dubai launches Wedding Management Course

• What’s a Brand ?• Products and Services• Brand Building and Equity• Brand Positioning Components• Brand Case Study• Brand Workshop• Taking a Brief• Consumer Buyer Behaviour• Market Research• Overview of Media (Different

Forms of Print / TV / Radio / Outdoor / Digital )

• Media Strategy: Deciding and Setting Campaign Budgets

• Media Planning and Buying• Media Planning Case study• Media Planning Workshop• Exam / Assignment

• Orientation & Icebreaker, Introduction to News, Journalism & Media Globally and in the UAE

• Introduction to TV & Radio / Channels / Options available in UAE, Usage and Benefits

• News Reporting - Styles such Objective Journalism, Interpretive Journalism, Literary Journalism and forms such as Political / Tabloid / Sports Journalism

• News room management - visit to Newspaper to see how news is generated to printed

• Editing and Sub-editing• Feature Writing Workshop• Feelance Journalism and Online

Journalism• TV Documentaries, Film and Video

Making, Flows and Script• Radio Production• Presentation Skills - Life of an RJ -

Modulation Workshop• Presentation Skills - Life of an RJ -

Modulation Workshop• Interviews for News Articles• Interviews for Broadcast Media (TV

/ Radio)• Visit to a TV STUDIO : Facility Tour,

Equipments, Setup etc•Exam / Assignment

• What is PR?• Careers in PR and How and Agency

Works• PR Tactics and Simple Case Studies• Media Relations• Advanced Case Studies• Client Briefs• Developing a PR Strategy• PR Measurement & Monitoring• Writing for PR• Press Release Writing Workshop• Events Related to PR• Freelance PR• Crisis Management• Final Projects Workshop• Final Projects Presentation

• Introduction to New Media• Facebook• Linked-in, Google and You tube• Newest tools on social media• Blogging• Content Planning & Content

Creation• Developing a Social Media

Campaign-Phase 1• Developing a Social Media

Campaign-Phase 2• Social Media Crisis Management• Technology at the service of

creativity• Advertising in New Media• Content marketing• Linkedin/pinterest/instagram• Review of exam presentation• Final Presentations

COURSE OUTLINE

BRAND STRATEGY JOURNALISM PUBLIC RELATIONS NEW MEDIA

S. No. Program Name Commences Lecture Days and Timing (Every Saturday)

1 Professional Certificate in Integrated Marketing Communications

September 10.00am till 3.00pm

S. No. Program Name Commences Lecture Days and Timing (Every Saturday)

1 Certificate in Brand Strategy September 10:00am - 12:00pm

2 Certificate in Journalism September 1:00pm - 3:00pm

3 Certificate in Public Relations February 10:00am - 12:00pm

4 Certificate in New Media February 1:00pm - 3:00pm

FEE STRUCTUREStudents may choose either the full Course in Integrated Marketing Communications (IMC), earn a UK accredited (Pearson) Certification over a duration of 9 months, This Certification can also be broken up into 4 shorter certificate options - each of 15 weeks as follows:

1) Full CourseFee: AED 19,500 - including Pearson, UK AccreditationDuration: 9 Months

2) Short Course (Certificates)Fee for each course: AED 8000/-Duration of each course: 3 months

STUDENT PROFILE AND NATIONALITIESThe programmes at EMDI are structured in such a manner that people from all walks of life are eligible to join and gain from the courses. Over the past years, EMDI has seen the following diverse range of applicants who have joined their courses:

• Students who are pursuing their mainstream degree and want to pursue a specialized course in Media and Communication.• Individuals from all walks of life such as Customer Services, Cabin Crew, Banking Professionals, Administration staff, etc. who want to move out

of their routine jobs and are looking for an exciting career within the creative industry.• Executives/Working Professionals for career enhancement and future growth prospects.• Homemakers who have completed their education and are now thinking of career alternatives to take up or are looking at a job oriented part

time vocational course.

EMDI welcomes students from many cultures. Below is an overview of the various nationalities that have graduated from our Institute, encompassing a wide age range with varied academic backgrounds.

EMDI is home to over 30 different nationalities of students studying each year at the institute. This leads to an excellent multi-cultural learning environment. Also EMDI students range from the age group of 18 to 45 as both young students and working professionals take this course. This unique blend of youthful passion and experience again ensures a well rounded learning environment.

Our students are from USA, Canada, Mexico, Czech Republic, Britain, Spain, France, Ireland, Germany, Slovakia, Portugal, Hungary, Italy, Romania, Lithuania, Latvia, Ukraine, Bulgaria, Lebanon, Palestine, Syria, Azerbaijan, Uzbekistan, Jordon, UAE, Qatar, Saudi Arabia, Pakistan, India, Sri Lanka, Bangladesh, Russia, Egypt, Nigeria, Cameroon, Kenya, Malawi, Uganda, South Africa, Philippines, Australia and New Zealand.

LIVE INDUSTRY TRAINING AND INTERNSHIPS

FACULTY COMPANYAdam Proto Jack Morton

Abhyan Fashion ForwardAdrian Bell Action Impact

Alan Gordon Dubai Properties GroupJonathan Howell-Jones DEWA

Amit Keswani OK Middle EastAndrew Phillips King’s College Hospital Andy Cuthbert Jumeirah GroupAneel Aranha Informa Middle East

Christian Mouffarej IMGCosmin Ivan Platinum List

Dana Buchawiecki YAS Marina CircuitDarshan Shankar Communicraft

Deen Ashraf Brains at WorkDeepak Rego World VenturesDonal Kilalea Promoseven Sports

Earnest Godfrey ArtesElise Karaa Chill out Productions

Emma Farmer We like CustardEmma Lancaster Dubai Lynx

Enzina Calascione Event Consultant/YAK Errol Goveas Pure MagicEyad Zarea GCC Mars

FACULTY COMPANYFadi Akil Event Director

Girish Bhatt Done EventsIan Tonge IRT MarketingJan Stoop Freelance Creative Director

Jateen Rajput Consumer LinksJean Oosthuizen Mamemo productions

Jimmy Poon Boqin GroupJo Marshall HQ Creative

John Jossifakis John Jossifakis Productions John Quinn SatelliteLesley Fair Custard CommunicationsMark Hill The Right Lawyers

Maya Toubia Maya Toubia WeddingsHameed Yousuf BPG Maxus

Mike Smith Event CosultantMohammed Ali The Kreative Company

Mohammed Murad TanseeqMoustafa Hamwi Event Consultant

Naomi Jones Dubai World Trade CentreNaresh Oberoi OME EventsNicola Holmes We like CustardNiousha Ehsan LinkvivaNiren Daniel Sun and Sand Sports (NIKE)

FACULTY COMPANYNizar Swailem Creative Consultant

Pach Ang REDFILOPaul Aranjo Catalytics4BizPaul Barton Fruition Events

Miqdaad Dohadwala The Ad KitchenRahul & Arun Vivaah WeddingsRajesh Arab Doodle Worldwide

Naheed Jumani Suno 1024Ronika Jinadra Awesome Events

Sajith Ansar Ideaspice / Spice HoldingSam Katiela Mamemo productions

Nasheet Khan Gulf NewsSavio Mendonca Glow Productions

Tej Desai wIDEAwakeRoger Hawa Republique Dubai

Simon Burnett Event Serve / DWTCSonal Lohia RED EventsHany Abdou Freelance Brand Strategist

Sujeet Gautham ShowtechTheresa Rodriques Ad Pack Six

Thomas Ovesen Dubai ArenaTim Jacobs K.T.S

Zinaida Mascarenhas "Stories" by Zinaida

The sheer nature of the creative industry demands a balanced combination of theoretical and practical knowledge - that is exactly what is taught at EMDI in all our courses. Students from all our courses are sent to work on Projects and Internships. This not only provides opportunities to earn while you learn but also to network with industry professionals. Our students over the last 14 years have worked on over 600 internships spread across different job roles with varied organizations. Eg. The Event students work on the Production aspects, the PR students work with Media Organizations, the Advertising students work with various research agencies across the board, while Radio students intern with various Radio Channels. The various career roles vary from Graphic Design, Project Managers, Content Manager, Journalist, Editor, Writer, Reporter, PR Managers, Technical Support, Operation staff etc

CAREER ROLESIN INTEGRATED MARKETINGCOMMUNICATIONS

Account DirectorAccount ExecutiveAccount ManagerAnchor/ReporterBloggerColumnistCommunications CoordinatorCommunications OfficerCommunity ManagerCommunity ManagerCommunity Relations ManagerContent ManagerContent SpecialistContent StrategistContent WriterContributing WriterCopy EditorCopy EditorCopywriter

Corporate WriterCrime ReporterCriticDigital Marketing ManagerDirector Marketing CommunicationsEditor In ChiefFashion BloggerFood BloggerInvestor Relations OfficerJournalist/EditorMagazine EditorMarketing Communications SpecialistMorning Show HostMotivational SpeakerMusic JournalistNews PresenterPodcasterPresenter

Principal CorrespondentPublic Relations ManagerPublisher/Editor In ChiefReporterSeo Content WriterSocial Media ManagerSocial Media ProducerSports CommentatorStory WriterTechnical WriterTravel BloggerVideo JournalistVp, Public AffairsWar CorrespondentWebsite Content WriterWriter And BloggerWriter And EditorWriter/Reporter