integrated digital-marketing-2013
DESCRIPTION
Building Brand Awareness through Integrated Digital Marketing. Integrated Digital Marketing strategy that synergies the marketing efforts across various media in real-time.TRANSCRIPT
Corporate Office: 5 Independence Way, Suite #300, Princeton, NJ 08540
INTEGRATED DIGITAL MARKETING Kaushal Shroff & Keyur Shroff
THE WORLD HAS CHANGED!
Shift from centralized push marketing to decentralized
pull marketing
Customers expect right information at the right time on the
device of their choice
Audience awareness is fragmented due to information overload
INTEGRATED DIGITAL MARKETING CAN HELP
Connect with customers across multiple touch points with a single unified message.
What is Integrated Digital Marketing?
Plan an Event
SMS Message
Blast
Email Campaign
Social Media Buzz
Event Video on Branded YouTube Channel
Post Event
Pictures & Blog
Gather SMS & Email
Addresses
Gather Event
Content
Capture Video
Clips and Pictures
On-site Registration
and Engagement
Reward Engagement
Through Free
Giveaways
Web Registration
Offline Promotion
Dig
ital
Physic
al
Press Release
Send Updates
& Notifications
Social Media Wall
Integrated Marketing - Sample
• Offer more personalization • Seamless online user experience • Real-time engagement • Device, platform and channel agnostic • Consistent tone and message • Apply single unified strategy • Cohesive identity and brand image • Efficient: Repurpose existing content and assets • Effective: Each activity reinforcing the other
Key Benefits of Integrated Marketing
Example
Example 1: Carling Black Label
PamTen Confidential 12
Embedded video
Facebook stream and plugin
Social icons
Well-optimized page
Brand consistency across multiple media
Example 2: Coke
Integrated Marketing: Example Coke
PamTen Confidential 13
Responsive design Rewards connected with messaging on site and on social networks
Example 2: Coke
PamTen Confidential 14
Social icons
Native mobile app
Twitter handle
Option to follow on Twitter
Example 3. American Express
PamTen Confidential 15
Weekly blogs
Share blogs on social networks
RSS Feed
Example 3. American Express
Increase Revenue
Search Engine Social Media Mobile Email Video Blog
Digital Experience
Email Platform Content Management System Blog Platform
Payment System Hosting Platform Database
Digital
Marketing
Digital
Experience
Digital
Infrastructure
• Use backlinks from blogs, social media etc to improve ranking • Backlinks from YouTube and Google+ are indexed by Google
frequently • Do not use the same content in multiple places – repurpose it • Quality of deep links matter • Focus on users not search engines
Search Engine – Integration Ideas
Increase Revenue
Search Engine Social Media Mobile Email Video Blog
Digital Experience
Email Platform Content Management System Blog Platform
Payment System Hosting Platform Database
Digital
Marketing
Digital
Experience
Digital
Infrastructure
• Repurpose web and blog content for social media • Share videos when you upload them to YouTube • Offer offline promotion for online engagement • Display Social Media icons on website, emails and print
Social Media – Integration Ideas
Increase Revenue
Search Engine Social Media Mobile Email Video Blog
Digital Experience
Email Platform Content Management System Blog Platform
Payment System Hosting Platform Database
Digital
Marketing
Digital
Experience
Digital
Infrastructure
• Link to various digital and social media properties • Include social media icons • Send out an email when you post a useful blog • Experiment with AB Testing • Review click through data to measure effectiveness
Email Marketing – Integration Ideas
Increase Revenue
Search Engine Social Media Mobile Email Video Blog
Digital Experience
Email Platform Content Management System Blog Platform
Payment System Hosting Platform Database
Digital
Marketing
Digital
Experience
Digital
Infrastructure
• Gather mobile numbers from your Contact Us forms • Messages should be short, urgent and have a call to action • Include QR Codes in print materials (delivr.com) • Link to your web or social media destinations • In your email ask for mobile numbers to text discount offers • Use web analytics to track the performance of your mobile
campaigns (Mobilytics, AdMob, Bango etc)
Mobile Marketing – Integration Ideas
Increase Revenue
Search Engine Social Media Mobile Email Video Blog
Digital Experience
Email Platform Content Management System Blog Platform
Payment System Hosting Platform Database
Digital
Marketing
Digital
Experience
Digital
Infrastructure
• YouTube channel can drive targeted leads to your website • Video content can be used in website, email, social media etc
Video – Integration Ideas
Increase Revenue
Search Engine Social Media Mobile Email Video Blog
Digital Experience
Email Platform Content Management System Blog Platform
Payment System Hosting Platform Database
Digital
Marketing
Digital
Experience
Digital
Infrastructure
• Use social media widgets to drive engagement • Display social media icons • Encourage commenting • Share new blog posts on social media and through emails • Leverage videos or other content on blogs
Blog – Integration Ideas
QUESTIONS?
Contact us for a Digital Marketing Workshop • Email: [email protected] • Phone: 888.800.4634