integrated capstone - wordpress.com hat theory integrated capstone: ... creative thinking he is the...

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DR. Mohamed Saad Saleh

Imam Mohamed ibn Saud University

College of Computer and Information Science

Information Systems Department

March 30, 2015 Integrated Capstone: Creativity & Innovation

Integrated Capstone

Creativity and Innovation

-Lecture -

2March 30, 2015 Integrated Capstone: Creativity & Innovation

You are an old repeated story !!!

Creative, Innovative or ???

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Integrated Capstone: Creativity & Innovation

Creative, Innovative or ???


Zaha Hadid (In Riyadh)


Creativity


Johannes Vermeer Leonardo da Vinci

Creativity

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• Today we’ll ask ourselves again why this has been so successful…


• Since 2002:

• 162 million sold

• 90% of market

IPod by Apple

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“The imaginatively gifted recombination of known elements into something new.”

Ciardi

“Fruitful combining which reveals to us unsuspected kinship between facts, long ago known but wrongly believed to be strangers to one another.”

Poincare

Process:

Existing ideas Recombination New ideas

What is Creativity?


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Taking an idea beyond

Normal boundaries

What we believe to be true

What we see as socially acceptable

Our current technology

-OR-

Combining unrelated ideas to make a new one.

What is Creativity?


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Ideas going beyond the current boundaries, whether

those boundaries are based on technology, knowledge,

social norms, or beliefs

Most people are creative at some time

May involve combining and synthesizing new things

Knowledge-creating organization: an organization

where innovation is going on at all levels and in all

areas


Creativity

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Right vs. Left Brain

Thinking Hat Theory


Theories on Creativity


Right vs. Left Brain

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The concept of right brain and left brain thinking

developed from the research in the late 1960s of an

American psycho biologist Roger W Sperry.

He discovered that the human brain has two very

different ways of thinking.

Sperry was awarded a Nobel Prize in 1981, although

subsequent research has show things aren't quite as

polarized as once thought (nor as simple).


Left Brain vs. Right Brain

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We certainly do have two hemispheres in our brain,

each responsible for different physical abilities.

Furthermore, physically we are “cross connected,”

meaning that the right side of our brain controls the

left side of our bodies and vice versa.

For example, if a patient has a stroke and is

paralyzed on the left side of their body, the stroke

has damaged the right side of their brain.


Left Brain vs. Right Brain

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So the “two brains” have different physical

responsibilities. But could they have different

emotional and cognitive responsibilities as well?

According to Roger W Sperry, indeed they could

AND do.

According to this theory, every person is

dominantly right or left brained when it comes

to emotional and cognitive functions.Integrated Capstone: Creativity & Innovation

What About Emotions and Cognitive Ability?


Left Brain Dominance Functions

uses logic

detail oriented

facts “rule”

words and language

math and science

“knowing”

order/pattern

awareness

object names

reality based

forms strategies

practical

safe


Right Brain Dominance Functions

uses feeling

"big picture" oriented

imagination rules -

creativity

symbols and images

appreciates

spatial perception

fantasy

presents possibilities

impulsive

risk taking

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RIGHT AND LEFT BRAIN AND BUSINESS

March 30, 2015 Integrated Capstone: Case Study

The key ingredient for Invention and Innovation is creativity.

Creativity is a trait of Right Brain dominance

So, Right brain thinkers might be naturally more successful as Inventors and/or innovators.

Does that mean that Left Brain thinkers cannot be inventors or innovators? NO!

There are ways to strengthen your right brain, including: doing brain teasers, taking a creative class (art, etc.), brainstorm, be open to big ideas, listen to others, etc.

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THE THINKING HAT THEORY

March 30, 2015

Have you ever heard the saying, “put on your thinking hat?”

Well, this theory believes that there are 6 such “thinking hats,” or, 6 ways of thinking.


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EDWARD DE BONO

March 30, 2015

Edward de Bono is regarded by many to be the

leading authority in the world in the field of

creative thinking

He is the originator of lateral thinking

The Hats represent six thinking strategies, and if

understood and applied, people could be more

productive in meetings and in collaborating within

groups and teams by deliberately using the

approaches


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BRAINS AND HATS

March 30, 2015

Which hats do you think match each brain?

Red – emotional thinking

Yellow – positive thinking

White – factual thinking

Black – critical thinking

Green – creative thinking

Blue – leadership/management


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BRAINS AND HATS



“Innovation is not the

product of logical thought,

although the result is tied to

logical structure.” Albert

Einstein

“Doing the same thing over

and over, yet expecting

different results, is the

definition of crazy.” Unknown

Innovation

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A process of intentional change made to create

value by meeting opportunity and seeking

advantage

Ideas have little value unless they are converted

into useful product and services

Process:

Invention Change Useful implementation


What is Innovation?

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Innovations are new ways to achieve tasks.

Types of innovations include:

Mechanical—tractors, cars.Chemical—pesticides.Biological—seed varieties.Managerial—IPM, extra pay for work, overtime.Institutional—water users’ association, patents, banks, stock market, conservation districts, monks.

It is useful to distinguish between process

innovations (new biotechnology procedures) and

product innovations (Bt cotton).


What is Innovation?

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• new ideas:• knowledge• concepts

• inventions:• technologies• business models

• useful implementation:• products• services• experiences

Developmentof new ideas

Purposefulimplementationof those ideas

Exploitation of inventions to create economic and social value


key Concepts

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An innovation starts as a concept that is refined and developed before application.Innovations may be inspired by reality. The innovation process, which leads to useful technology, requires:

ResearchDevelopment (up-scaling, testing)Production MarketingUse

Experience with a product results in feedback and leads to improved innovations.

The Innovation Process


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What is the difference between invention and innovation?

Invention - the creation of something new.

Innovation - a change to something that already

exists


Definitions

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Innovation is different from invention

You don’t need to invent to innovate

Guy Kawasaki says:

“COPY SOMEBODY … clever people have pretty much

invented every business model that’s possible. You

can innovate in technology, markets, and customers,

but inventing a new business model is a bad bet. You

have plenty of other battles to fight.”


Do you have to invent to innovate?

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The Do’s

Analysis-importance at different times

Conceptual and Perceptual

Look, ask, listen.

Focused, Start small

The Donts

Don’t be too clever

Don’t bring in too many things at once, they will remain as ideas not innovations

Don’t innovate for the future. Do it for the present.


Principles of Innovation

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Where can you look to find ideas for inventions and/or innovations?

Newspaper - tells you about business trends; the classifieds tell you about local needs and wants, etc.

Magazines - predict and report changes in consumer buying, etc.

Trade Shows - manufacturers and distributors display their newest products and services, etc.

Be observant - you must be aware of your surroundings. What patterns exist there? What do these patterns tell you about needs and wants?


Principles of Innovation

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Technology S-curve

Punctuated equilibrium

Dominant design

Absorptive capacity


Theories on Innovation

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TECHNOLOGY S-CURVE


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TECHNOLOGY S-CURVE

March 30, 2015

Begins with a ‘learning curve’ as technology is better understood

Technology approaches a natural limit as it matures

Gradually engineering effort produces diminishing returns

Eventually technology is superseded and switch to new technology occurs

New technology = new S-curve


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TECHNOLOGY S-CURVE


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Summary


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