INTEGRATED CAMPAIGN MyTV New England Magazine: “Destination Pioneer Valley”

CONTACT: GREGG SIMONSEN, NORTHAMPTON, MA (206) 236-5145 GREGG@CRNWEST.COM

A series of three minute segments featuring major Pioneer Valley attractions, broadcast over fifty times in early 2011!

Introducing the Best of the Pioneer Valley! Reaching Millions of

New England Residents -- All Within a Two Hour Drive!

MyTV Magazine Coverage Area

MyTV NEW ENGLAND “Destination: Pioneer Valley”

Integrated Integrated Marketing Marketing ProgramProgram

MyTV New England: Reaching Potential Visitors Throughout New England

KEENE, NH

CONCORD, NH

MANCHESTER, NH

BOSTON, MA

WORCESTER, MA

CAPE COD & THE ISLANDS, MA

BRATTLEBORO, VT LEBANON, NH

MyTV is New England’s TV Station

MyTV New England: - Over 2.7 Million Households - Over 7.1. Million Consumers

MyTV, Boston, Worcester, Manchester DMA MyTV, Extended Coverage Area

MyTV New England Magazine: “Destination Pioneer Valley” SEGMENT OVERVIEW

Announcing MyTV New England’s newest installment of our, ground-breaking, locally-produced magazine series. This special edition will be centered on Western Massachusetts. MyTV’s established hosts will present a collection of three minute magazine-style, commercial vignettes, in a program that will air over 50 times during a two month period in early 2011.

MyTV PIONEER VALLEY FEATURE IDEAS

Some Current MyTV Magazine Programming ...

MyTV NEW ENGLAND, DESTINATION: THE PIONEER VALLEY The program is now in pre-production. Our writers and producers are available to help craft a special presentation for any business or industry group. The following are topics typically featured in My Destination programs:

RESTAURANTS ... sponsored by an individual restaurant, or a group.

GALLERIES ... showing the variety of offerings in the valley. ATTRACTIONS ... unique stores, factory tours, etc. DRIVES ... presented by merchants organization. HOTELS ... showcasing lodging options. DOWNTOWNS ... sponsored by merchants groups. REAL ESTATE ... a tour of the valley, featuring an individual

agent or agency.

MyTV New England Magazine: “Destination Pioneer Valley” The Deal: $5,295.00

PROGRAM ELEMENTS SPONSORED PROGRAM FEATURE ... A three-minute spotlight segment. These magazine-style segments will showcase many of the highlights of a daytrip or weekend in the valley.

“TUNE IN” ANNOUNCEMENTS ... Additional exposure as MyTV promotes the show.

INTERNET PROGRAM PRESENTATION ... 24/7/365 streaming of your program segment on the www.MyTVstation.tv website.

Also Available: - Program Title Sponsorship - Presenting Sponsorship

- Commercial Spot - Web Cross-Promotion

HERE’S WHAT’S INCLUDED

MyTV New England Campaign: MyTV Destination Pioneer Valley is broadcast everyday over a two-month period. Air times rotate throughout the day.

Included in Two Month Package:

Pre-production consultation, production and post-production. PLUS ...

56 MyTV New England Magazine program presentations

200 Program “Tune In” cross-promotion announcements featuring brand ID on our Universal Sports channel.

8 week Online program presentation at www.MyTVstation.tv website. (Additionally, the feature will be available to you for presentation on your website.)

MyTV New England: Regular Program Lineup

MyTV IS THE BEST SOURCE OF FAMILY ENTERTAINMENT

MyTV New England features NBC’s Universal Sports on digital channel 50.2.

Universal Sports airs Olympic-level sports year-round, including swimming, gymnastics, cycling, track and field, figure skating, skiing, bobsledding and triathlon.

MyTV New England Magazine: “Destination, Pioneer Valley”

MyTV NEW ENGLAND: ADVERTISING AGREEMENT

Total: $5,295 (gross)

Includes talent, pre-production, production, post-production, airtime, archival DVD copy and WMV file for Internet distribution.

30 % premium for guaranteed placement in program

Payment: 50 % with contract 30 % at production 20 % at launch.

Accepted and agreed to:

Business Name: ___________________________________ By: ____________________________________ Date: _________________ Print Name: ________________________ Title: __________________________

Credit cards accepted for automatic payments: Circle One: MC VISA AX DISC Name On Card: _________________________________________ Signature: _______________________________________________ Card Number: _________________________ Expiration Date: ___________ Card ID Number: ___________

Thank you for your participation. We appreciate your business.

MyTV New England Magazine: “Destination, Pioneer Valley”

Gregg Simonsen, Executive Producer MyTV New England Magazine

WZMY-TV, Boston, Worcester, Manchester 35 New South Street, Northampton, MA 11 A Street, Derry, NH (206) 236-5145 GREGG@CRNWEST.COM

CONTACT

Portland, Maine ...

Boston, Massachusetts ...

For more information on MyTV magazine, “Destination: Pioneer Valley” including video samples of other programs:

WWW.MYTV-NE.COM/PIONEER-VALLEY/