integrate live overview 2013 pdf
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LiveR
each & Scale
International ScopeCANADA 168.4B impressions 3% of net volume
UNITED STATES 2.4T impressions 42% of net volume
BRAZIL 256B impressions 4% of net volume
UNITED KINGDOM 328B impressions 6% of net volume
GERMANY 215B impressions 4% of net volume
AUSTRALIA 50B impressions 1% of net volume
Integrate’s in-house digital media-planning and management team employs advanced analytical, retargeting and optimization tactics in real time. Converging traditional methods with new technologies, IntegrateLive improves performance, scalability and measurability for select campaigns via display, mobile, rich media, video, search and social.
Display• Banners
• Pops
• Text ads
• XML
Mobile• In-app / in-game
• Mobile web
• Interactive / static banners
• Click-to-call
Rich Media
• Rollovers / expandables
• Interstitials
• Peel-backs
• In-banner video
• In-banner lead forms
• Menu overlays
Video• Pre-roll
• Mid-roll / in-stream
• Post-roll
• Completed video view
Search • Desktop • Mobile / tablet
Social • Facebook • Facebook Exchange
Able to serve 12.2B impressions daily, across every site in the RTB environment.
Currently ranked 28th among
display ad ecosystems by
comScore:
85.7M Unique Visitors
7.4M Avg. Daily Visitors
1.8B Total Pages Viewed
Connection to premier ad exchanges:
Targeting
Combination of granular targeting and retargeting capabilities, as well as first- and third-party audience data ensures contact with any advertiser's highest-converting audience.
More than 1,000 Targeting Filters:
Demographics
Age, Language, Gender,
Income, Education,
Household Composition,
Marital Status, Census
Region, Race, Primary
Residence, Political
Affiliation,Pets,Local
Markets, etc.
Mobile
Operating System (iOS,
Android, Palm, RIM, etc.),
Carrier, GPS Location, etc.
Media Entity
URL, Contextual,
Network/Channel,
Language, Category, etc.
Behavioral/Attitudinal
Work Demos, Business
Purchase Decisions,
Internet Usage, Traditional
Media Consumption,
Search Visitation, Sports
and Leisure Activities,
Social/Personal Behavior,
Travel, Home & Living,
Financial, etc.
Retargeting
Search, Site, Email,
Contextual, Engagement,
Social, Display, SEO/SEM
Geography
Country, DMA, Zip-9, IP
Address, Area Code, etc.
Track prospective buyers across
channels and over time, ensuring
ad relevance and capitalizing on
consumer demand throughout
the purchase lifecycle.
• Search
• Display
• Social
• CRM
Combine internet users’
actualonline,offlineand
mobile behavior with detailed
information about their
lifestyles, interests, attitudes,
demographics and product
preferences to build precise
white lists and look-a-like models.
Digital media experts handle every aspect of campaign management, from ad developmentandA/Btestingtoin-flightoptimizationandperformanceanalysis.
Market Research
Competitive Analysis
OpportunityIdentification
Strategy Development
Sequential Advertising
Keyword Optimization
Lifestage Advertising
Dynamic Creative
Impression-Level Pricing
Performance Auditing
White Lists & Black Lists
Real-Time Reporting Suite
Custom Ad Units & Design
Site-Level Analytics
Search Management
Bid Optimization
A/B Testing
Value A
dd
ed Services
Live