1. The Power of Video Presentation to the Insurance Marketers Group 30th October 2013Paul Handleigh

2. So why use video? 3. So why use video?Allows you to connect differently Show me dont tell me! 4. So why use video?Delivers on the most widely used CEO clich 5. So why use video?Differentiates you in a homogenous marketplace 6. So why use video?Gives your business character and soul 7. So why use video?Shortens the buying cycle Its easy to share and is social media friendly 8. So why use video?Its democratic Your content can be King 9. So why use video?Its recyclable and low costIts great for SEO 10. The New Marketing Sales Funnel Pre Sales Funnel UniverseSuspect ProspectSales Client 11. PurchaseDoLavidge and Steiner hierarchy of effectsLiking Knowledge AwarenessThinkPreferenceFeelConvictionVideo can help drive people through these key stages much quicker 12. Video and immediacy News & information Netflix EmmyNowNowNow Q: Read a 1000 word PDF or watch a 2 minute video?YouTubeOn DemandSecond screenKindle E-commerce 13. Why go hunting with the same resources weapons and tactics? The great news is that the industry is starting to wake up to the potential video hasAt least evaluate it as part of your marketing mix? Generation X & Y mostly in the room what about generation Z? 14. We think in images if we didnt none of us here would spend so much time worrying about brand, design and imageryImages are powerful moving ones even more so 15. Quiz Description:A bearded man in his early 50s Slightly greying Single No Kids Charity fund raiser and Campaigner Who is he? 16. I have a dream that one day this nation will rise up and live out the true meaning of its creed: "We hold these truths to be self-evident, that all men are created equal.I have a dream that one day on the red hills of Georgia the sons of former slaves and the sons of former slave owners will be able to sit down together at the table of brotherhood. I have a dream that one day even the state of Mississippi, a state sweltering with the heat of injustice, sweltering with the heat of oppression, will be transformed into an oasis of freedom and justice. 17. Dr Martin Luther King jr. 18. Useful hints and tactics90 seconds to do it No music 19. Useful hints and tacticsCorporate slick doesnt work Authentic and honest; real people talking about real INTERESTING stuff 20. Useful hints and tacticsConsider interview or autocue or ideally just talk to camera 21. Useful hints and tacticsContent ideas; content marketing rules Let your people shine 22. Useful hints and tacticsTeach and Educate Guess what, theyll remember they learnt it from you 23. Useful hints and tacticsGive to get, no selling: People like people Cleverness horizon issues Broader subject matter CSR? 24. Useful hints and tacticsRemember distribution 25. The world is changing very fast. Big will not beat small anymore. It will be the fast beating the slow. Rupert Murdoch