Prudential Agency Distribution Proposal

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Search Engine Marketing Solutions

Organic Search Engine Efforts Will Help Maximize Positive Results

Maximum

Positive

Returns

Pay-Per-Click Google LBC Organic SEO

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General Company Information

Online advertising/marketing agency

Focus on Insurance Industry

Core services include lead generation and organic search engine marketing

Offer group marketing services to franchises & large corporations

Helping our clients with online marketing initiatives, meeting constant evolving business requirements with unparalleled attention to customer service and results.

Our experienced, certified, professional team is focused and ready to serve you!

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Why Include Organic Search Marketing?

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Pay Per Click Results Pay Per Click (PPC) marketing has proven to be a very effective means of online marketing for most businesses.

Organic SEO ResultsIncorporating Organic SEO initiatives needs to be a component to any long term online marketing success.

More Search Engine Traffic / More Business

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Google’s Golden Triangle

While PPC is a necessary component of any successful search engine marketing effort, only a percentage of online searchers click on PPC advertisements. The remaining click on the organic results.

Organic optimization is equally necessary and helps produce a significant increase in targeted search traffic.

Google Heat Map Image and Information: http://www.askdavetaylor.com/whats_a_google_web_page_heat_map.html

Color Percentage Viewed

Red    80-100%Brown  70-80%Yellow    60-70%Green    50-60%Light Green    40-50%Blues    >40%

The Golden Triangle shows most searchers view and click the organic results

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Organic SEO Case Study

Lead Generation Website - LocalPropertyDamageAppraisers.com (LPDA)

ICC created LPDA due to growing industry demand uncovered through thorough keyword analysis

Within 30 days, the website drew highly targeted traffic resulting in appraisal leads that were distributed to existing and potential new clients

Within the first 6 months, new clients covered roughly 1/3 of the US. The lead volume continues to grow, as we refresh the website and include new organic avenues to drive targeted traffic.

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Example: Orleans County Louisiana LPDA sponsor page.

Note: Search Engine Ranking Results Can Slightly Fluctuate

Organic SEO Example / LPDA

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Example: Auto Appraisal Network – autoappraisalnetwork.com. Four focused sections on the LPDA site (with optimized content driven pages) were developed for each franchise.

The above example shows the category “Diminished Value Claims” and the organic Google ranking at position 3 on page 1.

Organic SEO Example / LPDA

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Organic SEO Example / LPDA

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Online visitor clicks the organic link to a unique landing page for the LDPA client. These landing pages are organically optimized.

The Call-To-Action is a short form for consumers to fill out customizable information to be emailed to designated Advertisers.

Each landing page also incorporates the Advertiser’s contact information

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We Are Proposing…

This presence not only includes a directory listing but a Call-To-Action link to static page(s) with online quote forms, for each product in the targeted/localized area – allowing for highly keyword focused web pages.

Availability for editable data via an online control panel allowing for quick updates (for example, phone number changes, location changes, etc.) by Prudentual and/or each Agency if desired.

A focused effort at providing an increased probability of achieving organic search engine results to each Agency reselling Prudential Insurance.

The main engine is a unique online portal/directory providing each Agency with a highly optimized presence that Prudential can control.

Listings for each Agency in the Google Local Business Center also included.

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We Are Proposing…

Illustration

Online consumer searches for – “Auto Insurance Quote in Plainville, CT and finds LIQO, LocalInsuranceQuotesOnline.com.

Home page mockup: Consumer selects “Auto Insurance”, enters a zip code and is brought to online directory results page, see next slide.

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Home page showcases Prudential as the Featured Sponsor.

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Illustration ContinuedThe consumer selected “Auto Insurance” entered “06062” in the zip code field of the home page and hit “Go”. Landing on listings page with information regarding the Agency that fits the searched criteria.

We Are Proposing…

The consumer can contact the Agency directly or can select an insurance type at the ONLINE QUOTE REQUEST Call-To-Action, landing on static, highly optimized organic pages. See next slide.

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Illustration Continued

The consumer selected Auto Insurance from the drop down, shown on previous slide.

Page includes Agency contact info and lead form. Consumer contact info is sent directly to the Agency and a Point-of-Contact (POC) at Prudential. Data is also stored in a back-end database for the POC to view anytime, in real-time.

Form for illustrative purposes only. This page/content area is completely customizable.

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We Are Proposing…

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The final service includes the Google Local Business Center/Google Maps Center for each Agency.

The Google LBC/Maps results have proven to be a very effective lead generation tool for local business.

Why this works? Read the following link:

http://na.iiaa.org/ACT/downloads/LocalSearch_Marko_0810.pdf

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We Are Proposing…

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LIQO Static Page(s) For Each Agency

Includes static pages for each product for up to 5 city/town locations determined by a times mile radius.

• Upon analyzing results, additional towns per Agency may be added.

Each of the static pages looks very much the same, except the pages are optimized for the specific product, city/town and state.

• Allows for the highest level of on-page optimization possible, leading to a more effective organic search engine result.

Example: An Agency in Plainville, CT will have optimized pages for Auto and Property insurance for 5 city/town locations, equating to 10 separate optimized pages for this Agency.

Summary of Static Page With Online Quote Request

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Also Included To What We Are Proposing…

Basic Web Site + SEO For Each AgencyFor those agencies that do not have their own website, this is a great opportunity for them to finally enter the website world.

For those that already have a website, adding another one cannot hurt their liklihood of online visitors finding them!

We will provide a basic template brochure website for each agency that will include what we find to be all the current essentials for an online website for insurance agencies. These websites will be search engine optimized.

Further details on what will be included can be provided.

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Traffic Sources to LIQO Site

LIQO traffic is organically driven. The site consists of thousands of static, organically optimized pages, having a great probability of organic search engine results at the local level. The goal is to rank very high with keyword phrases such as: “Auto Insurance Plainville, CT”

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Our partnership includes a dedicated P/T employee with the primary focus revolving around off-page SEO for LIQO. These back-links will be to the LIQO website and NOT Prudential’s website(s).

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Organic SEO for Insurance Agency

One ICC client is Connecticut Casualty Insurance Company in Plainville, CT. ICC completely redesigned CT Casualty’s website using organically optimization features.

Optimization included on page and off page services.www.CTCasualty.com

Below are examples of early keywords for first page Google placement.

• ”insurance company plainville ct”

• ”auto insurance plainville ct”

• ”homeowners insurance plainville ct ”

• ”business insurance plainville ct ”

• ”motorcycle insurance plainville ct”

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Organic Results

InsuranceClaimContractor.com currently ranks on page 1 in the top 5 placements of Google search results with nearly 1000 keywords.

Includes:insurance claim directoryrestoration companiesinsurance restorationcontractor for insurance claimsauto damage appraisersgarment restorationauto insurance claim contractors

LocalPropertyDamageAppraisers.com currently ranks on page 1 in the top 5 placements of Google search results with over 500 keywords.

Includes:property damage appraisersproperty damage appraisalsdiminished value auto claims in Connecticutauto appraiser in Connecticutauto damage appraiser in California

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Per Agency Cost

Automatic renewal, unless cancellation is requested 30 days prior to the annual renewal date. No increase guaranteed for three consecutive years.

SERVICES INCLUDE ALL THE FOLLOWING ITEMS BELOW:

Directory Listings

10 Static Pages for each Agency

Lead forms for each Agency – sent to designated email address(es)

Google Local Business Center Setup

5 Page Website

End User Control Panel/Login

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PAYMENT OPTIONS

Prudential PayYear 1: $349 Per Year Per AgencyYear 2-3: $299 Per Year Per Agency

No other costs of hidden fees!

Agency PayYear 1: $799 Per Year Per AgencyYear 2-3: $599 Per Year Per Agency

Agency pay option based on minimum of 200 agencies

No other costs of hidden fees!