instyle sxsw presentation - celebrity journalism & social media: can they co-exist?
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InStyle SXSW Presentation - Celebrity Journalism & Social Media: Can They Co-Exist?TRANSCRIPT
Celebrity Journalism & Social Media:
Can They Co-‐Exist?
The media landscape is constantly evolving, and now celebri7es have joined the conversa7on using their own voice to control the message.
Performers are now speaking directly to their fans – live twee7ng during their TV shows…
…sharing behind the scenes photos on Instagram…
…and even launching en7re albums via social media, without the use of any tradi7onal media or marke7ng.
Entertainment journalists are constantly looking for new ways to evolve, including finding ways to partner and cross promote in order to stay ahead and provide their readers more access to the stars they love.
This recent TIME Magazine cover of Beyoncé ignited a social media conversa7on voicing public opinions on journalism. How much does this public opinion affect the world of celebrity?
Join us at SXSW 2015 as we conDnue the
conversaDon on celebrity, social media and the future of entertainment journalism.