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La Salle University M.S. Instructional Technology Management ITM 615 Web Design, Usability and Visual Literacy, v3 Last Modified: v3 v4 2/1128/2016 Page 1 of 14 © 2016 LaSalle University INSTRUCTOR CONTACT INFORMATION Instructor: Dr. Margaret (Peg) McManus Location: online Office Hours: conducted online by appointment Email: [email protected] Phone: 215-951-1136 INSTRUCTOR BIO Collaborative Learning, Collaboration Technologies, Instructional Technology, IT Leadership are my main topics of interest for both pedagogy and research. I incorporated Groupware concepts into my doctoral dissertation, developing a collaborative learning system, in the 1990s. As Groupware has evolved into E-collaboration or Collaborative Technologies, including Social Networks, I have continued to learn about and use these technologies, and teach them to undergraduate and graduate students at La Salle University. I served as the Associate Provost for Graduate Studies, the Associate Dean in the School of Arts and Sciences, the Interim Dean of Arts and Sciences, the Executive Director of Graduate Studies and as a Professor in the Department of Mathematics and Computer Science, all at La Salle University. I hold a Bachelor’s degree in Mathematics from Immaculata University, a Master’s degree in Computer Science from The Pennsylvania State University, and a Ph.D. in Computer and Information Sciences from Temple University. I also participated in the Management Development Program in the Harvard Institutes for Higher Education. I enjoy learning more about instructional and collaboration technologies as they emerge every year. I look forward to working with you!

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La Salle University M.S. Instructional Technology Management ITM 615 Web Design, Usability and Visual Literacy, v3

Last Modified: v3 v4 2/1128/2016 Page 1 of 14 © 2016 LaSalle University

INSTRUCTOR

CONTACT INFORMATION

Instructor: Dr. Margaret (Peg) McManus

Location: online

Office Hours: conducted online by appointment

Email: [email protected]

Phone: 215-951-1136

INSTRUCTOR BIO

Collaborative Learning, Collaboration Technologies, Instructional

Technology, IT Leadership are my main topics of interest for both

pedagogy and research. I incorporated Groupware concepts into my

doctoral dissertation, developing a collaborative learning system, in the

1990s. As Groupware has evolved into E-collaboration or Collaborative

Technologies, including Social Networks, I have continued to learn about

and use these technologies, and teach them to undergraduate and

graduate students at La Salle University.

I served as the Associate Provost for Graduate Studies, the Associate

Dean in the School of Arts and Sciences, the Interim Dean of Arts and

Sciences, the Executive Director of Graduate Studies and as a Professor in

the Department of Mathematics and Computer Science, all at La Salle

University.

I hold a Bachelor’s degree in Mathematics from Immaculata University, a

Master’s degree in Computer Science from The Pennsylvania State

University, and a Ph.D. in Computer and Information Sciences from

Temple University. I also participated in the Management Development

Program in the Harvard Institutes for Higher Education.

I enjoy learning more about instructional and collaboration technologies

as they emerge every year. I look forward to working with you!

La Salle University M.S. Instructional Technology Management ITM 615 Web Design, Usability and Visual Literacy, v3

Last Modified: v3 v4 2/1128/2016 Page 2 of 14 © 2016 LaSalle University

COURSE OVERVIEW

This course is a survey course intended to provide learners with generalized knowledge of Web design, aspects of

visual literacy, and usability as well as accessibility concerns. With more online learning opportunities, and

customized learning built into Learning Management Systems, this course will provide learners with an

understanding of usability principles to be able to communicate with Web designers and build their own pages.

Knowledge of file structure and types, images, tables, and use of industry-standard software will be covered.

Learners will gain basic knowledge of HTML in order to develop learning programs online. This course will discuss

how visual media is used to convey messages, both in print and online, and the differences inherent in them.

Learners will finish the course with ample practice in production, selection, and use of visual imagery, associated

software, and file types. (La Salle University 2015-16 Graduate Catalog)

COURSE DATES

The course runs from January 11, 2016 to March 6, 2016 and is conducted as an online class.

Asynchronous meetings and discussions

Synchronous meetings on alternating Monday and Wednesday evenings 7:30 p.m. – 9:00 p.m. Each learner is expected to use a webcam with microphone or headset during the synchronous meetings. If the learner is unable to participate in a synchronous meeting, then s/he is required to view the archived meeting and to respond to a discussion question.

Teams will also be expected to meet online during the semester.

PREREQUISITES

In order to be most successful in this course, you should have successfully satisfied the following requirements:

Use of email

Knowledge of Microsoft Word and PowerPoint 2013

Use of the Canvas Learning Management System

Use of the synchronous conferencing system GoToMeeting or GoToTraining

Use of a screen casting system

COURSE OUTCOMES

At the end of the course, the student should be able to do the following:

Design and develop adaptive learning modules using presentation software

Design, develop and enhance learning modules for visual literacy with color, contrast, grouping, images

and graphics

Apply Human-Computer Interaction (HCI) principles, including usability principles, to web site design

La Salle University M.S. Instructional Technology Management ITM 615 Web Design, Usability and Visual Literacy, v3

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Design, Implement, test, launch and promote a simple learning management system web site

REQUIRED TEXTBOOKS AND MATERIALS

TEXTBOOKS

Visual Design Solutions: Principles and Creative

Inspiration for Learning Professionals.

Connie Malamed. Wiley. 2015. ISBN 978-1-

118-86356-5

Human-Computer Interaction Fundamentals and

Practice. Gerard Younghyun Kim. CRC

Press, Taylor & Francis Group. 2015. ISBN

978-1-4822-3389-6

Web Design in Easy Steps (6th edition). Sean

McManus. In Easy Steps Series and Format.

2014. ISBN 978-1-84078-625-5

SOFTWARE AND HARDWARE REQUIREMENTS

Software Applications:

MS-PowerPoint, Sway, Wordpress

Screencast-o-matic or other screen cast software

Computer which communicates via the Internet, with additional hardware:

La Salle University M.S. Instructional Technology Management ITM 615 Web Design, Usability and Visual Literacy, v3

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Webcam, Headset or microphone, USB drive

Device (camera or smart phone) to take photos and videos

Please note that learners are expected to use their webcam and microphone or headset in all

synchronous sessions.

SUPPLEMENTARY READINGS

Supplementary readings and web sites will be added to the course web links.

Association for Training and Development (ATD) https://www.td.org/

Educause

Pew Internet http://www.pewinternet.org

SLOAN-C Consortium http://www.sloan-c.org/

Training Magazine https://trainingmag.com/

TECHNICAL SUPPORT

Technical support information will be provided by academic computing, which may be reached by calling

215.951.1860. You may also submit a help request by visiting http://helpdesk.lasalle.edu.

COURSE STRUCTURE

The course is structured with a module for each week of class. You are asked to read the directions and complete

the components of the learning module. For most weeks, the typical learning module format contains the

following components:

Directions for the module

Slide presentation

Readings

Case studies and short problems

Synchronous session materials and exercises

Review of the solutions to the exercises

Lab Activities

Projects

Quizzes

We will meet online, synchronously and asynchronously, throughout the semester. When working online, all

discussions, assignments, conversations, and postings that are scheduled and due in a week’s time are expected to

La Salle University M.S. Instructional Technology Management ITM 615 Web Design, Usability and Visual Literacy, v3

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be competed in that week. The online week runs from Monday 12:01 a.m. Monday to Sunday 11:59 p.m. evening.

If you have a schedule issue, please contact me as soon as possible.

The tentative course syllabus is listed below:

Learning Module/Week

Topic Readings Assignments

Part 1: Designing and Creating Training Lessons

1: Jan.11 –. 17 Introduction to Design Synchronous Session; Participate in discussion – self-introductions in discussion forum

Project 1: phase 1: Identify training topic for which you will make two lessons

Project 1: phase 2: create a storyboard for each of the two lessons

The visual brain: Learning and the use of pictures

Malamed Ch. 1

The design process and methodology: define the problem, research and discovery, ideate, conceptualize & visualize, implement & refine

Malamed Ch. 2

Graphic design toolbox: sketching, image editing, illustration software; use of templates; technical terms

Malamed Ch. 3

Graphic Space – positive and negative space, Layout, Grids, Rule of Thirds, Alignment, Symmetry, Depth

Malamed, Ch. 4

Selecting and Creating images: photographs; copyright issues (guest speaker Rebecca Goldman); graphs; Creating images; Image style; Creating videos

Malamed, Ch. 5

2: Jan. 18-25 Organizing Graphic Space and using Multimedia

Synchronous Session Quiz Project 1: phase 3 Create the training courses: Lesson 1 in MS-Powerpoint; Lesson 2 in MS-Sway;

Formatted Table

La Salle University M.S. Instructional Technology Management ITM 615 Web Design, Usability and Visual Literacy, v3

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Components of design: Type: Typefaces, Legibility and readability

Malamed Ch. 6

Color: temperature, color wheel, harmonies, interactions

Malamed, Ch. 7

Visual hierarchy: explaining concepts, creating emphasis, design

Malamed Ch. 8

Unify the design: unity and wholeness, create visual connections

Malamed Ch. 9

Create contrast: effects of contrast; color contrast, text contrast

Malamed Ch. 10

Group for meaning: Grouping and proximity, enclosure

Malamed Ch. 11

[Learners are encouraged to use the remainder of the book: Practicing Design]

[Malamed Ch. 12-16 ]

Part 2: Designing and Creating a web-based Learning Management System, using Principles of Human-Computer Interaction

3: Jan. 26-31 Human-Computer Interaction (HCI)

Synchronous session Project 2: Create a web-based LMS: Phase 1: Create a storyboard / site map for the LMS/web site

HCI Principles: Know thy user, understand the task, reduce memory load, strive for consistency, remind users, prevent errors

Kim Ch. 1

HCI Guidelines: Visual display layout, Information structuring and navigation, taking user input, users with disability, mobile devices,

Kim Ch. 2

Overview of Web Design: McManus, Ch.1

Planning the site: Purpose, understand the users create a sitemap, domain names

McManus, Ch. 2

4: Feb. 1-7 Human Factors and HCI Design Synchronous Session Quiz Project Phase 2: Implement home page

Human Factors: Information Kim Ch. 3

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processing, perception, ergonomics

HCI Design: Interface selection, wire-framing, design

Kim Ch. 4

Website Content: ideas, writing, images, photos,

McManus, Ch. 3

Website layout: Using a grid, alignment, organization, color, fonts

McManus, Ch. 4

Website: Content Management Systems, WordPress

McManus, Ch. 13

5: Feb. 8-14 User Interface Layer and Developer Toolkit

Synchronous session Phase 32: Design and begin the implementation of the site: Implement the navigation stubs: Announcements page Syllabus/goals page Files (Lesson modules: lesson 1, 2) Learning resources (web links) Special features (imported apps, Calendar)

User Interface Layer: execution framework, processing input and generating output

Kim Ch. 5

UI Development Toolkit: Java toolkit

Kim Ch. 6

Website: Content Management Systems, WordPress

McManus, Ch. 13

Website navigation: layout, groups, menus, icons

McManus, Ch. 5

6: Feb. 15-21 Interactive System Development Framework:

Synchronous Session Phase 43: Complete Continue the implementation of the navigation stubs; Quiz

Interactive System Development Framework: model view and controller

Kim Ch. 7

Website navigation: layout, groups, menus, icons

McManus, Ch. 5

Website testing and launching McManus Ch. 14

7: Feb: 22-28 User Interface Evaluation Synchronous session Quiz

Formatted Table

La Salle University M.S. Instructional Technology Management ITM 615 Web Design, Usability and Visual Literacy, v3

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User Interface Evaluation Kim Ch. 8

Website promotion McManus Ch. 15

Website evaluation McManus Ch. 16

Web site: HTML, CSS and Javascript

McManus 6, 7, 8

8: Feb. 29-March 6

Future of HCI Kim Ch. 9 Synchronous session; Quiz

Web site: HTML, CSS and Javascript

McManus 6, 7, 8 Phase 54: Complete and present the site; Evaluate classmates’ LMS

Phase 4: Complete and present the site; Evaluate classmates’ LMS

COURSE REQUIREMENTS

PARTICIPATION

Learners are expected to participate fully in the synchronous sessions. Synchronous meetings on alternating

Monday and Wednesday evenings 7:30 p.m. – 9:00 p.m. Each learner is expected to use a webcam with

microphone or headset during the synchronous meetings. If the learner is unable to participate in a synchronous

meeting, then s/he is required to view the archived meeting and to respond to a discussion question.

La Salle University M.S. Instructional Technology Management ITM 615 Web Design, Usability and Visual Literacy, v3

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LAB ACTIVITIES, PROJECTS, DISCUSSIONS, AND QUIZ DUE DATES

The following schedule provides a synopsis of the course activities. In addition to the projects,

Week Week 1: Jan.

11-17

Week 2: Jan.

18-24

Week 3: Jan.

25- 31

Week 4: Feb. 1-

7

Week 5: Feb.

8-14

Week 6:

Feb. 15-21

Week 7:

Feb.22-28

Week 8:

Feb. 29 –

Mar.6

Synchronou

s session

GTM,

Monday

GTM

Wednesday

GTM,

Monday

GTM

Wednesday

GTM,

Monday

GTM

Wednesday

GTM,

Monday

GTM

Wednesday

Discussion

question

Self-

introduction

If did not

attend GTM

If did not

attend GTM

If did not attend

GTM

If did not

attend GTM

If did not

attend GTM

If did not

attend

GTM

If did not

attend

GTM

Homework

Assignments

, due at the

end of the

following

week

1:

presentation

software

2:

presentation

software

3: HCI 4: HCI 5: Web site 6: Web site

Quiz Quiz on week

1 material

Quiz on weeks

2-3

Quiz on

weeks 4-5

Quiz on

weeks 4-5-

6

Quiz on

weeks 6-7

Project step

mid-week

Identify

Training

topic with

two lessons

(make a

discussion

question)

Project due

at end of

week

(Sunday

night, 11:59

p.m.)

Create

Storyboard

for lesson 1

Create

Storyboard

for lesson 2

Create

Lesson 1 in

MS-PPT ;

Begin to create

Lesson 2 in MS-

Sway;

Sitemap for LMS

website

Create Lesson

2 in MS-Sway;

Design the

web site’s

home page

Ongoing

project work

Implement

the content

and

navigation

Continue

implement

ation

Present

and

evaluate

classmates

Projects

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LAB ACTIVITIES

The weekly lab activities provide a means for the learners to become familiar with a particular aspect of visual and

web design. Activities may include participating in online discussions, finding appropriate examples and critiquing

and improving presentations and web sites. Some lab activities will be completed individually while other will be

completed in teams of two. The teams of two will be formed in the beginning of the term and remain constant

throughout the term. All learners are expected to be responsible members of their team.

PROJECTS

The projects provide a means for the learners to become accomplished with a particular aspect of visual and web

design. There are two projects for the term: 1) Presentation design; and 2) Web-based Learning Management

System.

Project 1: Presentation Design

Goal:

utilize design principles to storyboard and design two training lessons

implement the training lessons using two products: MS-Powerpoint, MS-Sway, o each lesson must include images from an external source, photography, a video and a data graph o each lesson should include voice over the slides using screen casting

Phases:

Phase 1: Identify the training topic for which you will make two lessons

Phase 2: Create a storyboard for each of the two lessons

Phase 3: Create the training lessons

Lesson 1 – MS-Powerpoint

Lesson 2 - MS-Sway Project 2: Web-based Learning Management System

Goal:

Utilize Human-Computer Interaction design principles to storyboard a web-based Learning Management System (LMS)

Implement the web-based LMS using WordPress

Phases:

Phase 1: Create a sitemap for the LMS/corporate training site

Phase 2: Implement the home page

Phase 3: Implement the navigation stubs:

La Salle University M.S. Instructional Technology Management ITM 615 Web Design, Usability and Visual Literacy, v3

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Home page

Announcements page

Syllabus or Goals of the site

Files (Lesson modules: lesson 1, 2)

Learning resources (web links)

Special features (e.g. imported apps, calendar)

Phase 4: Complete the implementation of the web site and evaluate classmates’ site

QUIZZES

The quizzes provide a means for the learner to check their progress in mastering the course content. Quizzes are

taken as an individual.

LEARNER EXPECTATIONS

Learners are expected to:

Complete all readings, view and listen to slide presentations and/or movies and complete weekly activities and assignments for that week. Each week runs from Monday 12:01 a.m. to Sunday 11:59 p.m. New material will be available each Monday at 12:01 a.m.

Participate actively by asking questions

Contact the instructor immediately if any problems arise that may prevent the learner from completing the weekly requirements.

The instructor is expected to:

Post all course materials and assignments in a timely manner

Make herself available by email and/or online chat for student questions or concerns

Check the course regularly and contribute to the online discussion areas

Provide each learner with timely feedback on their progress in the course

Grade and return all assignments in a timely manner.

EVALUATION AND ASSESSMENT OF LEARNER PERFORMANCE

Participation in synchronous sessions or alternate 10%

Lab Activities 30%

Project 1 25%

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Project 2 25%

Quizzes 10%

ACADEMIC HONESTY

A high level of responsibility and academic honesty is expected from our learners and it is imperative that a

student demonstrates high ethical standards in his/her academic work. Information about Academic Integrity is

posted on the Provost’s channel of the University’s portal at

http://www.lasalle.edu/portal/provost/intprop/AIP.swf. Academic dishonesty includes, but is not limited to,

submission as one’s own work or material that is not one’s own. Plagiarism from the web or from any other

source is unacceptable and will be dealt with under the university’s policy on plagiarism. Learners suspected of

academic dishonesty are subject to disciplinary actions. Please refer to the LaSalle Student handbook.

http://www.lasalle.edu/students/dean/divpub/manuals/sgrrr/docs/sgrrr2007.pdf Learners who are guilty of

plagiarism or academic dishonesty will receive a grade of zero (0) for the pertinent assignment or test. A useful

source about academic honesty is available from the University of Toronto at

http://www.utoronto.ca/writing/plagsep.html.

If you have a question about the authenticity of your work, LaSalle makes available to you a data base service

called “SafeAssign”. You instructor will give you all the information to use it. The purpose of this service is to help

you identify areas where you might improve our writing and source referencing.

COURSE POLICIES

LATE WORK POLICY

It is important to be familiar with the late work policy. Late assignments will be penalized 10% for the first week

late. In the absence of extenuating circumstances, no work will be accepted more than one week late. Therefore,

turn in your work on time to avoid late penalties, to avoid stress, and to get the most from the learning resources.

In the event that an assignment is turned in late, you are required to notify me by email that the work has been

completed. At my earliest convenience, I will then grade the late work and update your grade.

COMMUNICATION

Please be aware that you may send me a message in the Canvas course with a question or concern. Please allow 24

hours for a response. In most cases the reply will be much sooner. I believe that prompt and relevant feedback to

your questions, concerns, and posts is of extreme importance.

Another mode of communication is the synchronous tool (Synchronous session) which allows us to chat in "real-

time" during a mutually arranged appointment.

La Salle University M.S. Instructional Technology Management ITM 615 Web Design, Usability and Visual Literacy, v3

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ETIQUETTE

Please understand that there is a certain type of etiquette that must be upheld in the class when posting in

discussion areas and when submitting graduate work. To this end, refrain from slang, derogatory language, caps,

and any potentially offensive forms of expression. Hence, when you approach your instructor or other learners

with questions or comments, you should always maintain a professional tone.

GRADES

Grades will be posted in the Canvas grade book within one week after the scheduled due date. Grade book

questions should not be asked before the one week window. Grading Scheme:

Grade Description Score range

A Superior level of competency 94-100

A- Very good level of competency 90-93

B+ Good level of competency 88-89

B Average level of competency 83-87

B- Less than average level of competency 80-82

C Below average level of competency 70-79

F Failure to demonstrate a satisfactory level of competency Below 70

I Incomplete – work not completed within semester

W Authorized withdrawal from a course; this must be

processed by the director’s office.

ASSIGNMENT SUBMISSION

Please be certain to turn work into the appropriate area under the appropriate title.

ONLINE HOUR COURSE EQUIVALENCY

Online Component Learning Hour equivalency (in hours)

Viewing Powerpoints/Podcasts/screencasts/web

sites/videos

16

Synchronous sessions 12

Class lab work or project work 16

Quizzes 2

Total 46

Each week learners will have approximately 2 hours of course material to view: presentations, podcasts,

screencasts, web sites, and/or short videos. Learners will also have a weekly lab activity which includes

approximately 2 hours of work. There is a synchronous session scheduled for questions/answers each week (each

about 1.5 hours in length), along with quizzes during some weeks (.5 hour per quiz). There are two semester

projects that cover all the material from the semester.

La Salle University M.S. Instructional Technology Management ITM 615 Web Design, Usability and Visual Literacy, v3

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