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ESAB 101 for Sales Team Instructor Guide Page | Course 5 - Instructor Guide 1 Course 5: Stoody Products Topic 1: Company Review Topic Learning Objectives: Upon successful completion of this topic, the student will be able to: 1. Identify Businesses within the Colfax family 2. Recognize products within the different ESAB brands 3. Describe the relationship between ESAB, distributors and end users 4. Demonstrate knowledge of Stoody Products's long-standing history Student Preparation: A. Visit www.colfaxcorp.com B. Visit www.esabna.com Instructor Preparation A. Download and review relevant Topics 1-3 PDF B. Fill in Instructor Guide C. Review Student Preparation

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ESAB 101for Sales Team

Instructor Guide

Page | Course 5 - Instructor Guide1

Course 5: Stoody Products

Topic 1: Company Review

Topic Learning Objectives:

Upon successful completion of this topic, the student will be able to:

1. Identify Businesses within the Colfax family 2. Recognize products within the different ESAB brands3. Describe the relationship between ESAB, distributors and end users4. Demonstrate knowledge of Stoody Products's long-standing history

Student Preparation:

A. Visit www.colfaxcorp.comB. Visit www.esabna.com

Instructor Preparation

A. Download and review relevant Topics 1-3 PDFB. Fill in Instructor Guide C. Review Student Preparation

ESAB 101for Sales Team

Instructor Guide

Page | Course 5 - Instructor Guide2

Course 5: Stoody Products

Knowledge Module: Colfax Overview Related Instructor Activity

Slides: 1-7

Ideas for discussion/review:

• What businesses does Colfax hold?• What online resources are

available?

Topic 1: Company Review Duration: 30 mins

ESAB 101for Sales Team

Instructor Guide

Page | Course 5 - Instructor Guide3

Course 5: Stoody Products

Knowledge Module: ESAB Overview Related Instructor Activity

Slides: 8-11

Ideas for discussion/review:

• What products does ESAB manufacture?

• What online resources are available?

Topic 1: Company Review Duration: 30 mins

ESAB 101for Sales Team

Instructor Guide

Page | Course 5 - Instructor Guide4

Course 5: Stoody Products

Knowledge Module: Industry Overview Related Instructor Activity

Slides: 12-15

Ideas for discussion/review:

• What industries does ESAB serve?

Topic 1: Company Review Duration: 30 mins

ESAB 101for Sales Team

Instructor Guide

Page | Course 5 - Instructor Guide5

Course 5: Stoody Products

Knowledge Module: Stoody Company Overview Related Instructor Activity

Slides 16-18

Ideas for discussion/review:

• History; How did Stoody Company get started?

• What are Stoody Products used for?

Topic 1: Company Review Duration: 30 mins

ESAB 101for Sales Team

Instructor Guide

Page | Course 5 - Instructor Guide6

Course 5: Stoody Products

Topic Learning Objectives:

Upon successful completion of this topic, the student will be able to:

1. Explain the basic concepts of hardfacing and high alloy joining processes

2. Identify the steps required for recommending Stoody products3. Recognize various components within the Stoody Product line used

to perform the hardfacing and high alloy joining processes 4. Describe safety procedures and precautions for using Stoody

products

Student Preparation:

A. Visit www.esabna.comB. Videos

Instructor Preparation

A. Download and review relevant Topics 1-3 PDFB. Fill in Instructor GuideC. Review Student Preparation

Topic 2: Introduction to Fundamentals of Hardfacing and Steps to Recommending Hardfacing Alloys

ESAB 101for Sales Team

Instructor Guide

Page | Course 5 - Instructor Guide7

Course 5: Stoody Products

Knowledge Module: Steps to Recommending Hardfacing Alloys Related Instructor Activity

Slide: 19-34

Ideas for discussion/review:• Review the steps

• Identifying the base metal• Identifying the mode of

wear• Identifying the welding

process• Selecting the Stoody

Product• Selecting the diameter

and packaging

Topic 2: Introduction to Fundamentals of Hardfacing and Steps to Recommending Hardfacing Alloys Duration: 30 mins

ESAB 101for Sales Team

Instructor Guide

Page | Course 5 - Instructor Guide8

Course 5: Stoody Products

Knowledge Module: Components used Related Instructor Activity

Slide: 35

Ideas for discussion/review:• Arc Welding Equipment

• Wires• Coated Electrodes• Bare rods

• Oxy-acetylene Welding Equipment• Bare rods• Powders

• Plasma Welding Systems• Thermal Spray Systems & wires

Topic 2: Introduction to Fundamentals of Hardfacing and Steps to Recommending Hardfacing Alloys Duration: 30 mins

ESAB 101for Sales Team

Instructor Guide

Page | Course 5 - Instructor Guide9

Course 5: Stoody Products

Knowledge Module: Safety Related Instructor Activity

Slides: 36-38

Ideas for discussion/review:• Why is it important to wear

personal protective equipment?• What safety measures should be

followed to prevent electrical shock?

• What safety measures should be followed to prevent inhalation of gases and fumes?

Topic 2: Introduction to Fundamentals of Hardfacing and Steps to Recommending Hardfacing Alloys Duration: 30 mins

ESAB 101for Sales Team

Instructor Guide

Page | Course 5 - Instructor Guide10

Course 5: Stoody Products

Topic Learning Objectives:

Upon successful completion of this topic, the student will be able to:

1. Recognize the different products within the Stoody Product line

Student Preparation:

A. Visit www.esabna.comB. Videos

Instructor Preparation

A. Download and review Topics 1-3 PDFB. Fill in Instructor GuideC. Review Student Preparation

Topic 3: Overview of Stoody Product

ESAB 101for Sales Team

Instructor Guide

Page | Course 5 - Instructor Guide11

Course 5: Stoody Products

Knowledge Module: Introduction to the Stoody Product Line (High Level Overview) Related Instructor Activity

Slide: 39-41

Briefly describe the types of StoodyProducts: • Hardfacing & High Alloy Welding

• Hardfacing Electrodes & Wires

• Nickel, Cobalt & Stainless Flux Cored Wires

• Spray Powders & Tungsten Carbide Products

• Briefly describe the Stoody Product Groups:

• Group 1: Build-up and Joining Product Selection Guide

• Group 2: Metal to Metal Product Selection Guide

• Group 3: Metal to Earth Impact & Abrasion Product Selection Guide

• Group 4: Metal to Earth Extreme Abrasion Product Selection Guide

• Group 5: Special Alloys Product Selection Guide

Topic 3: Overview of Stoody Products Duration: 30 mins

ESAB 101for Sales Team

Instructor Guide

Page | Course 5 - Instructor Guide12

Course 5: Stoody Products

Topic Learning Objectives:

Upon successful completion of this topic, the student will be able to:

1. Recognize target segments, customers and end users Stoodyproducts are designed for

2. Demonstrate knowledge of industry terminology3. Describe the uniqueness of Stoody Products

Student Preparation:

A. Visit www.esabna.comB. Videos

Instructor Preparation

A. Select, download, & review Topic 4 PDF/sB. Fill in Instructor Guide C. Review Student Preparation

Topic 4: Regional Segments Information

ESAB 101for Sales Team

Instructor Guide

Page | Course 5 - Instructor Guide13

Course 5: Stoody Products

Knowledge Module: Identification of target segments, customers and end users Related Instructor Activity

• Choose relevant Topic 4 industry PDF

Ideas for discussion/review:

• What markets should be focused on with this product?

• What key end users are in this region?

Topic 4: Regional Segments Information Duration: 30 mins

ESAB 101for Sales Team

Instructor Guide

Page | Course 5 - Instructor Guide14

Course 5: Stoody Products

Knowledge Module: Industry terminology Related Instructor Activity

• Choose relevant Topic 4 industry PDF

Ideas for discussion/review:

• Slang product terms: • Regional specifics• Regional target industries• Uniqueness of Victor Gas

Equipment

Topic 4: Regional Segments Information Duration: 30 mins

ESAB 101for Sales Team

Instructor Guide

Page | Course 5 - Instructor Guide15

Course 5: Stoody Products

Topic Learning Objectives:

Upon successful completion of this topic, the student will be able to:

1. Identify opportunities for end users who would benefit most from using specific products within the Stoody Products line

2. Identify unique features of Stoody Products which are beneficial to end users

3. Determine which items are required for stock and immediate availability

4. Demonstrate the proper use and various hardfacing and joining techniques utilizing Stoody Products (if applicable)

Student Preparation:

A. Visit www.esabna.comB. Videos

Instructor Preparation

A. Select, download, & review Topic 5 PDF/sB. Fill in Instructor GuideC. Review Student Preparation

Topic 5: Specific Product Showcase

ESAB 101for Sales Team

Instructor Guide

Page | Course 5 - Instructor Guide16

Course 5: Stoody Products

Knowledge Module: Group 2: Build up & Joining Alloys Related Instructor Activity• Choose relevant Topic 5 product

PDF

Ideas for discussion/review:

• Markets for specific productWhat markets should be focused on with this product?

• Specific geographic considerationsAre there any specific geographic considerations?

• Benefits to end userWhat are the benefits of this product to the end user?

• Stock itemsWhich items need to be stocked for immediate availability to the end user?

• Likely questions or objections and how to overcome; Catalog reviewExplore the catalog: Finding the right product for the application.

Topic 5: Specific Product Showcase Duration: 1 hr

ESAB 101for Sales Team

Instructor Guide

Page | Course 5 - Instructor Guide17

Course 5: Stoody Products

Knowledge Module: Group 2: Metal to Metal Wear

Topic 5: Specific Product Showcase Duration: 1 hr

Related Instructor Activity• Choose relevant Topic 5 product

PDF

Ideas for discussion/review:

• Markets for specific productWhat markets should be focused on with this product?

• Specific geographic considerationsAre there any specific geographic considerations?

• Benefits to end userWhat are the benefits of this product to the end user?

• Stock itemsWhich items need to be stocked for immediate availability to the end user?

• Likely questions or objections and how to overcome; Catalog reviewExplore the catalog: Finding the right product for the application.

ESAB 101for Sales Team

Instructor Guide

Page | Course 5 - Instructor Guide18

Course 5: Stoody Products

Knowledge Module: Group 3: Metal to Earth for Moderate to Severe Impact & Moderate to Severe Abrasion (high alloy-iron based)

Topic 5: Specific Product Showcase Duration: 1 hr

Related Instructor Activity• Choose relevant Topic 5 product

PDF

Ideas for discussion/review:

• Markets for specific productWhat markets should be focused on with this product?

• Specific geographic considerationsAre there any specific geographic considerations?

• Benefits to end userWhat are the benefits of this product to the end user?

• Stock itemsWhich items need to be stocked for immediate availability to the end user?

• Likely questions or objections and how to overcome; Catalog reviewExplore the catalog: Finding the right product for the application.

ESAB 101for Sales Team

Instructor Guide

Page | Course 5 - Instructor Guide19

Course 5: Stoody Products

Knowledge Module: Group 4: Metal to Earth (Earth Cutting & Digging) for Extreme Abrasion and Low Impact (tungsten & vanadium carbide)

Topic 5: Specific Product Showcase Duration: 1 hr

Related Instructor Activity• Choose relevant Topic 5 product

PDF

Ideas for discussion/review:

• Markets for specific productWhat markets should be focused on with this product?

• Specific geographic considerationsAre there any specific geographic considerations?

• Benefits to end userWhat are the benefits of this product to the end user?

• Stock itemsWhich items need to be stocked for immediate availability to the end user?

• Likely questions or objections and how to overcome; Catalog reviewExplore the catalog: Finding the right product for the application.

ESAB 101for Sales Team

Instructor Guide

Page | Course 5 - Instructor Guide20

Course 5: Stoody Products

Knowledge Module: Group 5: Special Alloys - Abrasion Accompanied by Corrosion and/or High Temperatures (cobalt and nickel bases)

Topic 5: Specific Product Showcase Duration: 1 hr

Related Instructor Activity• Choose relevant Topic 5 product

PDF

Ideas for discussion/review:

• Markets for specific productWhat markets should be focused on with this product?

• Specific geographic considerationsAre there any specific geographic considerations?

• Benefits to end userWhat are the benefits of this product to the end user?

• Stock itemsWhich items need to be stocked for immediate availability to the end user?

• Likely questions or objections and how to overcome; Catalog reviewExplore the catalog: Finding the right product for the application.

ESAB 101for Sales Team

Page | Course 1 - Instructor Guide21

For questions, comments, or feedback on this training tool or any other ESAB Training issues, please contact us at [email protected].