instructional message design: issues and trends
TRANSCRIPT
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INSTRUCTIONAL MESSAGE DESIGN By Ecenaz ALEMDAĞ
CEIT 504: Instructional Message Design: Theory, Research and Practice
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Instructional Message Design
1. Issues and trends
2. Cognitive-affective theory of multimedia learning
3. Effect of modality principle on learning in different media
4. Message design for mobile learning
CEIT 504
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1 Key conceptsIssues and trends >
Message
Learning and instruction
Media
Message design
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Message & Media1Issues and trends > Key concepts >
Sender Receivers
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Learning and InstructionIssues and trends > Key concepts >
1
Learning vs. Instruction
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Learning and InstructionIssues and trends > Key concepts >
1
MESSAGE
??
??
?? ?
? ?
INSTRUCTION
LEARNING
?
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Learning and InstructionIssues and trends > Key concepts >
1
MESSAGE
Physical Form
Receptors
Sensory Register
Attention
Perception
InductiveComposition
WorkingMemory
Comprehension(coding, organization)
Long TermMemory
Retention & RetrievalIntegration, Translation
INSTRUCTION
LEARNING
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Message DesignIssues and trends > Key concepts >
1
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1 Key principlesIssues and trends >
• Message design for instruction
• Message design for learning
• Message design for both instruction and learning
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1 Message design for instructionIssues and trends > Key principles >
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Balance
Consistency
Headings
Typeface
Use of white space
Color
Content
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1 Message design for learningIssues and trends > Key principles >
Relating the target information to the old
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1 Generative Learning StrategiesIssues and trends > Key principles >
Active learner
AnalogiesOutlines
Summaries Outlines
Cognitive maps
Relevant examples
Mnemonics
Problem set
Message design for learning >
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1 Structural CommunicationIssues and trends > Key principles > Message design for learning >
1. Intention
2. Presentation
3. Response array
4. Questions5. Diagnostics
6. Discussion
7. Viewpoints
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1 Structural CommunicationIssues and trends > Key principles > Message design for learning >
Response matrix
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1 Structural CommunicationIssues and trends > Key principles > Message design for learning >
Discussion
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1 Message design for instruction and learningIssues and trends > Key principles >
Attention Perception Learning Concept formation
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Instructional Message Design
1. Issues and trends
2. Cognitive-affective theory of multimedia learning
3. Effect of method and media on learning
4. Message design for mobile learning
CEIT 504
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Cognitive theory of multimedia learning2
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Cognitive theory of multimedia learning2
motivational and affective processes
in multimedia learning
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Cognitive-affective theory of multimedia learning2
Dr. Roxana Moreno19??-2010
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Cognitive-affective theory of multimedia learning2
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Cognitive-affective theory of multimedia learning2
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Cognitive-affective theory of multimedia learning2
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Cognitive-affective theory of multimedia learning2
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Cognitive-affective theory of multimedia learning2
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2
1. Independent information processing channels2. Limited working-memory capacity and virtually
unlimited capacity long term-memory 3. Dual coding 4. Active processing5. Affective mediation 6. Metacognitive mediation 7. Individual differences
AssumptionsCognitive-affective theory of multimedia learning >
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2 The effect of confusion on learningCognitive-affective theory of multimedia learning >
Confusion could be
beneficial to learning
Incorrect and contradictory
opinionsWe were
confused by pedagogical
agents.
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2 The effect of decorative illustrations on interest and learningCognitive-affective theory of multimedia learning >
Interesting decorative illustrations
Low level of prior knowledge
High level of prior knowledge
Higher near transfer
Lowernear transfer
Higher far transfer if situational interest increases
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2 The effect of positive emotions on comprehension and transferCognitive-affective theory of multimedia learning >
Using round face-like shapes and warm colors
Lower perceived task difficultyHigher intrinsic motivationBetter comprehension
No effect on transfer
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2
Positive emotions Learning
MotivationCognitive Engagement
? ? ?Non-cognitive
traits (personality,
anxiety, frustration)
?
Suggestions for future studiesCognitive-affective theory of multimedia learning >
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Instructional Message Design
1. Issues and trends
2. Cognitive-affective theory of multimedia learning
3. Effect of modality principle on learning in different media
4. Message design for mobile learning
CEIT 504
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Effect of modality principle on learning in different media 3
Media vs. Method vs. Modality
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Effect of modality principle on learning in different media 3
Modality Principle
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Effect of modality principle on learning in different media 3
Modality principle
Independent sensory channels
(Baddeley)
Dual-processing model of
working memory (Moreno &
Mayer) Cognitive-affective theory of multimedia
learning (Moreno)
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Effect of modality principle on learning in different media 3
Method-affects-
learning
Media-affects-learning
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Effect of modality principle on learning in different media 3
Öğrenci ve öğretmenler değerlendirdi: 'Fatih'in karnesi vasat (Hürriyet, 2015)
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Effect of modality principle on learning in different media 3
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Effect of modality principle on learning in different media 3
Modality principle is strongest in
cognitive demanding conditions
Modality principle is strongest when students are not
able to control pace of the presentation
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3 Suggestions for future studiesEffect of modality principle on learning in different media >
One-time brief laboratory learning experience
Distance education coursesCooperative learning environments
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3 Suggestions for future studiesEffect of modality principle on learning in different media >
Modality principle Learning
Spatial abilitySelf-regulation
? ?Students’ learning
preferences
?
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Instructional Message Design
1. Issues and trends
2. Cognitive-affective theory of multimedia learning
3. Effect of modality principle on learning in different media
4. Message design for mobile learning
CEIT 504
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4
Dual coding theory
Cognitive load theory
Formal and informal learning
Theories and paradigms underlying message design for mLearningMessage design for mobile learning >
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4 Formal and informal learningMessage design for mobile learning > Theories and paradigms underlying message design for mLearning >
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4 Formal and informal learningMessage design for mobile learning > Theories and paradigms underlying message design for mLearning >
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4 Devices for message designMessage design for mobile learning >
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4 Principles of designing for different devicesMessage design for mobile learning >
1. Design for the least common denominator
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4 Principles of designing for different devicesMessage design for mobile learning >
2. Design for eLearning, adapt for mLearning
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4 Principles of designing for different devicesMessage design for mobile learning >
3. Design short and condensed materials for smart phones
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4 Principles of designing for different devicesMessage design for mobile learning >
4. Be creative when designing for mobile phones with 4G technologies
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4 Message design principles for mLearningMessage design for mobile learning >
1. Use of audio
2. Captions
3. Icons
4. Use of color
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4 Message design principles for mLearningMessage design for mobile learning >
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4 Message design principles for mLearningMessage design for mobile learning >
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4 Message design principles for mLearningMessage design for mobile learning >
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4 Message design principles for mLearningMessage design for mobile learning >
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4 Message design principles for mLearningMessage design for mobile learning >
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4 Message design principles for mLearningMessage design for mobile learning >
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Instructional Message Design
1. Issues and trends
2. Cognitive-affective theory of multimedia learning
3. Effect of modality principle on learning in different media
4. Message design for mobile learning
CEIT 504
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ReferencesGrabowski, B.L. (1991). Message design: Issues and trends. In G.J. Anglin (Ed.) Instructional Technology: Past, Present and Future, (pp. 202-212). Englewood, CO: Libraries Unlimited.Leutner, D. (2014). Motivation and emotion as mediators in multimedia learning. Learning and Instruction, 29, 174-175.Moreno, R. (2006). Does the modality principle hold for different media? A test of the method‐affects‐learning hypothesis. Journal of Computer Assisted Learning, 22(3), 149-158.Park, B., Plass, J. L., & Brünken, R. (2014). Cognitive and affective processes in multimedia learning. Learning and Instruction, 29, 125-127.Wang, M., & Shen, R. (2012). Message design for mobile learning: Learning theories, human cognition and design principles. British Journal of Educational Technology, 43(4), 561-575.
CEIT 504
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Instructional Message Design
:)
CEIT 504
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Instructional Message DesignCEIT 504