Institutional Research and

Marketing: A partnership worth

promoting

• The Story

• Campaigns and Collaboration

• Let’s try it!

• Questions

3

4

Why we need Institutional Research

Data drives good

marketing

Interpretation and nuance

United rankings advocacy

Survey and research expertise

Accuracy

5

Why we need Marketing

Marketing reveals

our data.

Audience

ArticulateAccess

6

Temple Now Article

Access

7

Campaigns

8

Collaborations

9

What would you do?

You’re in charge of the Faculty Survey of Student

Engagement; your goal is a 40% response rate.

Tip: Think like a marketer – who is your audience?

What is the best way to communicate with

them? What are your top messages? Goals?

Note: These are individual links that are unique to

each recipient; i.e. can’t share on social media.

Note: Can’t send direct e-mails but can customize

one e-mail.

10

What did Temple do?

QUESTIONS?

Thank you!

jodih@temple.edu

eryn@temple.edu

meaghan.green@temple.edu