Web 2.0 Beyond Bullshit

Web 1.0 1995 - 2001

Broadcasting model Just like old media

Publishing model Just like the press

Web 2.0 old media collapse

Tech Stuff it gets tricky

Widgets piece of puzzle

RSS information pipeline

API ‘program’ a website

Webservices websites as a program

Software As A Service sofware goes online

Mashup mixing webservices

Ajax software in the browser

P2P more than filesharing

Information its everywhere!

Information Overload +1.000.000.000.000 pages

+1.000.000.000.000 pages

Collaborative Filtering the past will predict the future

Metadata information about information

Tags metadata for everyone

Taxonomy controlled tagging

Folksonomy tagging anachy

Agregation compose your information mix

Semantic Web

the machine understants the web

Social Stuff everything goes social

Blogs you are the media

Facebook, MySpace... symetric networking

Twitter asymetric networking

Social Objects objects connect humans

Philosophy Communism 2.0?

Copyright Wars RIAA in Irak

Terrorists

Open Source value without money

?!?

Creative Commons Copyright 2.0

Remix Not just for DJs

Geeks from elite to mainstream

Interoperability tech Babel tower

Long Tail niche is more

>

Ego you are 2.0 too

Digital Identity watch your trail

Identity Management create your trail

eReputation who’s talking about you?

Personal Branding create your brand

Sharing

from scarity to abundance

P2P abundance management

Hybrid Economy

abundance economy

commercial economy

sharing economy

Attention Economy no more couch potatoes

Creativity major change ahead

UGC everybody’s creating stuff

Collaboration you are not alone

Read/Write Web from 1.0 to 2.0

Read/Write Culture from XXth to XXIth century

Read Only Culture XXth century only

Participation

vs. Permission faster, stronger, better...

Collective Intelligence wikipedia and stuff

2.0 Culture Spreading no limits!

Q & A shoot