instant beverages & texture
TRANSCRIPT
Texture + Stability Solutions
Targeting Texture for
Instant Beverages
Welcome to TIC Gums
For Texture + Stability Solutions
Providing hydrocolloids and gum systems
to the food and beverage industries for
over 100 years
Our “Gum Gurus” are ready for your
hydrocolloid questions
3rd
Generation Family Owned
Level 3 SQF Certification
Spray Drying, Blending, Agglomeration,
and Specialty Milling Capabilities
Blossoming International Presence
Call Us: 800-899-3953
*Founder Ash Andon (center)
Texture’s Role in 2014 Trends
Texture + Stability Solutions
Alternatives to
Mainstay Products
Example: Amy’s -
Dairy free and gluten
free pizza made with
organic rice flour.
Focus is being placed
on textural
improvements in
gluten free items
Texture’s Role in 2014 Trends Addition of Protein to Food and Beverages
Sports and energy products are broadening in
appeal, becoming more mainstream
Texture and flavor are ways to reach these consumers
Nutritional powders are adapting to this trend
Texture + Stability Solutions
Description:
Chocolate Velvet
flavored premium
protein powder with
soy.
Description: A
protein drink that
actually tastes
awesome.
The Texture Revolution
Texture + Stability Solutions
The Texture Revolution®
The Texture Lexicon
Create clear
communication
around texture
Leverage this
information into
successful product
development
Converting Consumer Terms
to Actionable Attribute Terms
Texture + Stability Solutions
Consumer Terms
Basic Terms
Basic Terms are developed from distinct physical behavior in the mouth
Grainy Creamy Watery
Awareness of Particulates
Particle Amount
Mouth Coating
Viscosity
Mouth Coating
Mouth Clearing
Viscosity
Heaviness
Visual Separation
An Instant
Protein Beverage
Case Study Targeting Texture
Texture + Stability Solutions
Download the White Paper
www.TICGums.com
Order a “Texture Solution”
Sample (below)
Ticaloid® Ultrasmooth Powder