instagram for fence contractors
DESCRIPTION
This is a quick guide for using Instagram in the Fence Industry. Use Instagram to sell more Fences.TRANSCRIPT
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TONY SHAP CONSULTINGBUSINESS DEVELOPMENT CONSULTANT TO AMERICA’S FASTEST-GROWING
COMPANIES
FOR FENCE CONTRACTORS
A GI N S T R A M
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If you’re a FENCE CONTRACTOR listen up close and get ready to join the ranks
of thosewho outpace the competition simply by being on the cutting edge of marketing
THE BEST PART?
• It’s an easy edge to make use of, and you don’t even have to be on it or understand it.
YOU JUST HAVE TO BE ON BOARD WITH IT
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WHAT’S THIS INCREDIBLE EDGE I’M TALKING ABOUT?
A GI NS T R A M
NO It’s not a mail-order granny
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COME ON OUT OF THE DARK AGES AND STEP INTO MODERN TIMES
It’s an awesome social media platform that lets you post pictures and videos of your business for the all the world to see electronically
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AND WHY WOULD I WANT TO DO THAT?
• You may be wondering.
STEP RIGHT UP and HEAR THE BENEFITS
• First of all, imagine being able to easily show your quality workmanship to a big audience.
• That’s exactly what can do for you.
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Any time you go out on a job, take before and after pictures to show your handiwork
You should also shoot a short walk-through video and talk about the amazingdifference you made by doing this job for your customer
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• It probably goes without saying, but make sure you get permission from the property owner first.
You should also post pictures of all your team members, from the CEO to the installer and even the delivery guy or the faithful soul answering the phones
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WHY POST ALL THESE PICS? Because it’s how you’ll do great storytelling that scores you new and
faithful customers
• People don’t just want a sales pitch.
They want to know who is selling and feelconnected to
them
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• By making it personalized you stop being a cold business model and move into the age of friendship via social media.
• In short
YOU’RE NOW A HUMAN• Not A robot that looks just like the other fencing contractors out there.
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• Here are some tips to help you get started with Instagram.
SO GET READY TO GET PERSONAL WITH YOUR FUTURE CLIENTS
Keep videos to a maximum of 30 seconds. You’re not developing a mini-seriesyou’re giving a synopsis of your skills, a teaser if you will.
Post pictures or videos at least every other week (or about twice a month). Post a variety of items that include staff and work you’ve accomplished.
Focus on high quality photos. There’s not much worse than bad pictures, andsince they’re worth so many words, make those words count.
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• If you want to link back to your website (you do, right?) it will have to be done on your Instagram profile page, because it can’t be done on the images.
• You can post your phone number up there also, keeping in mind that Instagram is a hashtag-driven entity.
• Don’t wait to get moving with Instagram,
BECAUSE LEVERAGING THIS AWESOME SITE TO POST YOUR IMAGES WILL PUT YOU A CUT ABOVE YOUR COMPETITORS
ONE FINAL NOTE