Instagram for Business

Image Source: www.nanigans.com

What is Instagram?

• Instagram is an online mobile photo or video sharing social platform that enables its users to take pictures and videos, and share them either publicly or privately on the app, as well as through a variety of other social networking platforms, such as Facebook, Twitter, Tumblr, and Flickr

• Instagram is community where a business can represent itself visually

• Presently Instagram have 500M+ active accounts with 95M+ daily posts

Process of Setting Business account on Instagram –http://www.socialmediaexaminer.com/instagram-business-profiles-how-to-set-up-and-analyze-your-activities/

Instagram Account Elements

• Account Name – The account name is the name by which the business is represented. For e.g.. Google

• Profile Photo – The profile photo should be the logo or any symbol which represents the brand. The preferred size for the profile picture should be 150 x 150 px

• Hashtags - Hashtags are generally used to categorize the content and make it easier for non-followers to discover it. It is recommend to put maximum three hashtags so they don't detract from the simplicity of the post

Instagram Account Elements

• Photos & Videos - Instagram is platform where people captures and shares their moments through imagery. So it is always recommended to use authentic photos and videos to help your business tell a visually compelling story.

• Text - Different caption lengths work well for different audiences. Test and learn from trying out various caption lengths with your followers.

Instagram Ads

• Types of Ads

Instagram Ads

• Types of Ads

Instagram Ads• Ads Format

Note : Instagram ads is completely managed from Facebook Ad Manager

Best Practices

• Concept Driven: Tell A Story – Stories are essential in paid advertising to help get your message across. You

can share your story in different ways, such as a visual treatment like color or composition, or it can come to life through a narrative theme. Having a strong concept is about creating a connective thread that brings your business to life for your audience

• On Brand: Share Your Unique Point of View– Identify the business point of view you want to share. Your brand has a

heart and soul. Instagram is there to help people discover it. Having your brand present in photos for ads will help your audience remember you. This might be a logo, an iconic brand element, a brand color or even a product you’re known for.

Best Practices

• Well Crafted: Create with Thought & Care– Campaigns need to be well crafted to stand out. This doesn't mean you need

to build additional content for Instagram. It just means you need to put as much love and care into the ads to inspire as you do in your business. Ensure the quality of your content is reflective of the quality of your business.

Instagram Stories

• Instagram Stories are a string of images and videos that can be uploaded to a feed that's separate from your regular Instagram feed

• How to use Instagram Stories for Business– Can be used for Special promotions– Build anticipation (Using teaser campaign)– Event Promotion– Story Telling– Distinguish engaging content

How to create Instagram stories – http://www.socialmediaexaminer.com/how-to-create-instagram-stories/

Tools for Instagram Analytics

• Iconosquare• Sprout Social• Quintly• minter.io

Hashtags Research Tools for Instagram

• Findgram.com• Hashtagify.me• RiteTag• TagBoard

Creative Ads/Profiles/Posts on Instagram

Sources

• https://business.instagram.com• www.socialmediaexaminer.com• www.socialmediatoday.com• https://www.wikipedia.org/