inspiring people to go further by niall cluley
TRANSCRIPT
© Fitness First 2015
INSPIRING PEOPLE TO GO FURTHEROUR EMPLOYER BRAND JOURNEY –METRICS & MEASUREMENT PANEL DISCUSSION
NIALL CLULEY GLOBAL HR DIRECTOR
© Fitness First 2015© Fitness First 2015
1
INTRO –WHO WE ARE
2
OUR CONSUMER BRAND JOURNEY
4
METRICS – HOW OUR EMPLOYER BRAND ENABLES
BUSINESS STRATEGY
3
EVOLUTION OF OUR EMPLOYER BRAND
5
REFLECTIONS & QUESTIONS
Page 2
THE NEXT 9 MINS…….
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Our Choice: PROVIDE ACCESS TO
EQUIPMENT or
HELP PEOPLE TO GROW IN LIFE
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EVOLUTION OF THE EMPLOYER BRAND
Page 6
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Expectation + Experience = Brand
The only way to build and sustain customer growth is
to work out the links between your brand, your customer experience, and
your people
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Developing Our Employer Brand
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HOW OUR EMPLOYER BRAND ENABLES BUSINESS
PERFORMACE
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Overview of our EEP modelling work
• There is a stable link between EEP performance and business performance, through extra new joiners and PT sales.
There is an opportunity to leverage the “Service Profit Chain” within the overall People Strategy.
Our People Strategy
(Be Inspirational)
Employee Engagement
Member Experience &
Customer Engagement
Business Rewards
© Fitness First 2015
REFLECTIONS & QUESTIONS…