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Media Guide2016

inSPiRing ContRACtoRS to BuilD A PRofeSSionAl HARDSCAPing BuSineSS

M A g A z i n e

Inside The building of a curbed, heated, permeable award winner The drone – the next frontier for marketing your work 3 ways dust is hurting your business

Outdoor kitchen components are a game changer

INSPIRING CONTRACTORS TO BUILD A PROFESSIONAL HARDSCAPING BUSINESS

M A G A Z I N E

JUNE | JULY 2015

Paver Designs’ cutting perfection

Re-Subscribe Now!In the coming months we’ll discontinue any subscriptions more than 2 years old.

Visit HardscapeMagazine.com to Re-Subscribe now!

LouisviLLe, KYDeaLer DaY – oct 21aLL attenDees – oct 22-23

M A G A Z I N E

OCTOBER | NOVEMBER 2012

M A G A Z I N E

OCTOBER | NOVEMBER 2015

INSPIRING CONTRACTORS TO BUILD A PROFESSIONAL HARDSCAPING BUSINESS

SHOWCASE!

Inside Attend HNA – The hardscape show

InsideHNA 2014 is biggest, best show everHow we use our outdoor showroom

How you can find superstar employees

INSPIRING CONTRACTORS TO BUILD A PROFESSIONAL HARDSCAPING BUSINESS

M A G A Z I N E

DECEMBER | JANUARY 2015

Launching a cleaning/stabi-lizing/sealing business

For years contractors have survived tough economic times by rely-ing on the business principles of

Vander Kooi & Associates (VKA). In 2003 VKA launched Hardscape Magazine to reach hardscape contractors beyond our consulting and seminars. Our guid-ing principles have never proven more vital than in the difficult times we face today, and we are gratified to have the magazine as a vehicle to help contractors adapt and position themselves to take advantage of new opportunities. Hardscape is devoted to helping con-tractors who create outdoor living spaces with outdoor kitchens, walls, pavers, stone, lighting, water features, fire fea-tures and related products. At the same time, we have a solid readership base of suppliers who want to stay dialed in to the needs of their contractor customers. Our mission is to provide the techni-cal and business knowledge contractors need to expand or startup a hardscape business. Our goal is to increase the use of hardscape materials throughout North America. To accomplish those objectives,

we provide the mix of information hardscape contractors need: •“How-to” installation articles that enable contractors to expand the complexity, volume and variety of work they are able to do. • Business management articles that allow contractors to grow the sales and profitability of their work. We feature business-smart contractors that are selected based on the advice of members of our consultant team who have reviewed their financials. And we include Vander Kooi columnists who offer real world insights consistent with sound business management practices. We believe businesses need to be constantly moving forward and adapt-ing to changing market conditions. Our clients and readers understand this. The successful, long-term buyers you want to reach look to Hardscape Magazine to help them succeed.

Hardscape Magazine – Moving Forward

» Charles Vander Kooi

Our CirculationHardscape Magazine’s circulation now totals 32,000 contractors and suppliers. Aside from those who personally request multiple subscriptions, we mail only 1 copy of Hardscape Magazine per company. (Minimal duplication within a company may occur due to data error.) Much of the Hardscape Magazine mailing list is comprised of contractors who have either paid to hear our founder Charles Vander Kooi speak, or to buy his books, so they have been extremely recep-tive to receiving a publication from him for free. As such, our readership’s response to our advertisers has been very strong. Hardscape is also mailed to certified hardscape contractors, contractors who make a personal effort to sign up for our publica-tion, as well as new groups of contractors.

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Our Founder, Charles Vander Kooi

issueDecember/January February/MarchApril/May June/JulyAugust/SeptemberOctober/NovemberDecember/January

2016 Product feature Plan December/January — Sealants & Sand Stabilizers, Equipment & Tools, CompactorsFebruary/March — Pavers & Pavements, Computer & Office, StoneApril/May — Walls, Lights, Water Features June/July — Edge Restraints, Saws & Blades, Outdoor Room ElementsAugust/September — HNA Pre-show Issue*October/November — Hardscape North America Showcase issue** December/January — Sealants & Sand Stabilizers, Equipment & Tools, Compactors

Hardscape Magazine’s founder, Charles Vander Kooi, estab-lished a special niche in the

hardscape market several years ago. As the industry took shape in North America, Charles found himself presenting 12-15 seminars annually on behalf of vari-

ous hardscape suppliers. He wrote The Complete Business Manual for Concrete Paver Contractors adopted by ICPI as a text book. And, seeing that the hard-scape market was underserved by the media, he launched Hardscape Magazine in 2003. Hardscape provides the mix of

construction and management informa-tion a hardscape contractor needs. With nearly 40 years in the construction indus-try, Charles has written several books, has personally bid over $1 billion in work, and has lectured to over 200,000 people.

2016 Issue Plan Contact Tom Hatlen, Publisher 800.785.9782 TomHatlen@HardscapeMagazine.com HardscapeMagazine.com

Publisher’s Protective Clause

Publisher reserves the right to mark “advertisement” on copy that readers might confuse with editorial content and to refuse offensive copy or advertisements that take unfair competitive advantage. Publisher assumes no liability for errors in key numbers, listing in the Advertisers Index or reader service numbers. Advertisers and their respective agencies are held liable for all contents of advertisements printed, and for any claims arising therefrom made against the publisher. Publisher is not liable for delays in delivery and/or non-delivery in the event of an Act of God, action by any government or governing entity, fire, flood, riot, explosion, embargo, strikes, labor or materials shortage, transpor-tation interruptions, work slowdown, or any condition beyond the control of the publisher that affects production or delivery in any manner. Published mailing dates are approximate and are subject to change at the publisher’s discretion. Orders specifying positions are accepted subject to the right of the publisher to determine actual positions. An order may be canceled by the publisher if the advertiser or agent fails to pay overdue accounts. Materials will be stored for one year, then destroyed if no instructions are received to the contrary.

Copyright © 2016, Hardscape Magazine, LLC All Rights Reserved.

*The HNA Pre-show Issue includes an HNA intro, bonus show distribution – free or discounted Show Ads – plus hardscaping and business articles. **The Hardscape North America Showcase issue features HNA coverage, bonus show dis-tribution and the Hardscape Product Showcase.

Closing DatesOctober 9, 2015December 4, 2015February 5, 2016April 8, 2016June 3, 2016August 5, 2016October 7, 2016

Materials DueOctober 16, 2015December 11, 2015February 12, 2016April 15, 2016June 10, 2016August 12, 2016October 14, 2016

Hardscape Magazine is published by Hardscape Magazine, LLC • Thomas K. Hatlen, Publisher

111 Head Street, Edgerton, WI 53534 • 800.785.9782 • www.HardscapeMagazine.com

Inside

Planning to retire from a 1-crew company

Why a contractor teaches competitors

6 things every website must have

INSPIRING CONTRACTORS TO BUILD A PROFESSIONAL HARDSCAPING BUSINESS

M A G A Z I N E

Permeable paver solutions

Advertising

Our presence in the market has influenced a number of landscape publications to add

hardscape content to their broad editorial mix in recent years. But there’s only one Hardscape Magazine, 100% hardscape, and readers know it. Contractors and suppliers interested in hardscaping want to read a magazine geared towards what they do. Our on-target content holds their attention to provide a return for our advertisers. Let us to help you reach hardscape contractors and suppliers by including us in your marketing plans.

Display Ads Display ads are run-of-publication and are available in a wide range of ad sizes from 1/4 page to a 2-page spread. Market Place Ads The Market Place section is an affordable way to advertise. Space in this all-ad sec-tion is available in 3 sizes: 1/10, 1/5 and 3/10 of a page. All ads are 4-color. Regional Market Place Ads The Regional Market Place allows region-al advertisers to reach prospects located in their specific market at a reduced rate. All ads are 4-color.

Classified Ads Space for classified ads is available in in-crements down to 1/2-column-inch. Color is optional.

Advertising Rates Contact: Tom Hatlen Publisher 800.785.9782 TomHatlen@HardscapeMagazine

Ad Material Requirements Preference for ad files is (300 dpi)(CMYK) high-resolution PDF. Acceptable programs are InDesign, Quark, Photoshop, Illustrator or Acrobat. All files should be saved as a composite picture with all fonts and image links embedded in the form of a TIFF, EPS or press-optimized PDF (300 dpi) (CMYK). If sending an Illustrator file, please convert all type paths to outlines. Do not submit Photoshop-cre-ated “multi-layer” files. Compressed files should be a self-extracting file (SEA). Photos must be 300 dpi. Line art must be 1000 to 2400 dpi. Bleed ads must include crop marks at the bleed and trim dimensions. Please note live area above so your important information does not get cut off. Negatives will not be accepted. All color files must be submitted in CMYK format, not RGB. Also, please submit a 100% color proof, such as an Imation Digital Match Print or a previously printed tear sheet. We cannot be held liable for color accuracy if proof is not provided. If the ad is black and white, please send a 100% laser printout as your proof.

Methods of Printing: Heat-set web offset Binding Method: Saddle-stitched Color: Matched, 4-color process; CMYK