inspire 2014 – verizon wireless: creating the optimal wireless service experience with handset...
DESCRIPTION
The competition for wireless subscribers is fierce, and a user’s experience with their mobile device plays a significant role in whether they stay with their existing carrier or churn to the competition. In this session you will hear how Verizon Wireless uses Alteryx to monitor handset performance to identify potential problems and take corrective action to maintain the highest quality of service. You will also hear how Alteryx is being used in other parts of their network to predict capacity requirements and network utilization. Aaron Agostini, Systems Engineer, Verizon WirelessTRANSCRIPT
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Creating the Optimal Wireless Service Experience w/ Handset Analytics
Aaron AgostiniSystems EngineeringVerizon Wireless
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Network Engineer for Verizon Wireless
Please allow me to introduce myself…
• RF System Performance Group (former position)• Currently in Data Engineering• In my RF role, I was responsible for finding areas of opportunity for
improving our network’s performance• This is what spurred on my investigation into Alteryx• As I’ve moved into my new role, I’ve continued using the tool for
reporting on the internet based backhaul of our network
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3 different technologies with different characteristics
Challenge: Maximizing time on LTE while minimizing time on previous technologies
• CDMA’s soft hand-off scheme allowed for a larger area of overlap between cell sites
• LTE’s approach leads to interference when sectors and cells overlap• Can create situations where there are substantially different RF
environments between technologies• Handsets can vary in performance in these environments
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Data collected varied by technology
Challenge: Linking sets of data
• Each technology had its own independent database• Each data set had it’s own measurement pegs and KPI’s• Data visualization was exclusive to each technology• Prior to Alteryx, creating cross-technology KPI’s was a challenge• Records for individual devices were difficult to cross correlate with time
stamps due to the sheer volume of records• LTE has a significantly higher number of records, but did not at the time
provide location information
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Voice over LTE has differences from standard LTE traffic
Further Challenge: VoLTE
• Significant differences in signaling (SIP vs 5E/SS7)• Traffic is still handled the same at the enodeB level• Parameters such as hand-off will make no distinction between LTE and
VoLTE traffic
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Previously, I used multiple software packages with mixed results
Struggles Prior to Alteryx
• Data parsing and charting was handled primarily in Excel• This led to somewhat clunky macros that could take hours to days to
get working properly• The software struggled with larger datasets (files could be several
gigabytes and larger)• When I was finished in Excel, I would need to import the result into
MapInfo• From here, I would again need to work out the result, which could
involve some clunky macros, SQL queries, etc.
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Alteryx easily joined the sets of data, leading to a new KPI
Solution: Handset-based Performance Analysis
• Cross technology movement can now be analyzed as a new KPI• High runner individual users can be found• Best and worst performing devices can be determined• Heat maps can be generate for technology drop down hotspots• Records pertaining to technology changes for individual devices can be
generated
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Alteryx allowed to do my job more quickly, and to do more
Results from using Alteryx
• Map creation that in the past had taken 2 hours or more could be completed in as long as it took to run a module
• Adjustments were far easier to make, again reducing work time from hours to minutes
• Automating tasks was much easier, as Alteryx is much more intuitive than other packages were; 2 hours in Alteryx could equal days of work in Excel and MapInfo
• Alteryx made complicated joins very easy; this allowed me to do analysis I wasn’t able to do previously
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THANK YOU!