inspire 2014 – data blending with all relevant data
DESCRIPTION
Analysts are faced with more disparate data sources than ever. Being able to access this data and incorporate it into their analysis is critical to improve the accuracy of their results. This session will highlight the ability to access and blend all relevant data through a wide variety of Alteryx connectors, with emphasis on accessing data in enterprise data warehouses, social media, sales and marketing automation systems, and more to deliver deeper business insights. Poornima Farrar, Product Manager, Alteryx Ben Gomez, Product Manager, AlteryxTRANSCRIPT
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Data Blending with All Relevant DataUsing Connectors in Alteryx Analytics
Ben Gomez, Poornima FarrarProduct ManagersAlteryx
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Agenda
• New Connectors in 9.0• Creating Your Own Connectors and Parsing Web Data• Using Alteryx to Deliver Business Insight
• Obtaining Freedom from Analytics Platforms • Measuring Social Media Impact • Measuring Marketing ROI
• Comprehensive Data Source Matrix
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Expanding The Dataset for LOB Analysts
Alteryx Analytics 9.0
Improved and extended cloud data source support with an enhanced web download tools and JSON Parser
DOWNLOAD JSONParse GoogleAnalytics GNIP FourSquareDataSift
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Expanding The Dataset for LOB Analysts
Alteryx Analytics 9.0
Greenplum
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• Alteryx Analytics 9.0 provides tools to connect to many REST services with a couple of tools.
• Alteryx connectors are built using the same functionality available to end users.
• Tools have been vetted.
Creating Your Own Connectors
REST Services
• Flickr• Bit.ly• Google API’s• Twitter• Facebook• imdb• Digg• Weather.gov
*• Quandl
• LinkedIn• Last.fm• ESPN• Fitbit• Markit On
Demand• Data.gov• Validic
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• Simple Request to a service: imdb.com/xml/find?json=1&q=jennifer+garner
• Result is in plain text JSON format:{ "name_popular": [ { "id":"nm0004950", "name":"Jennifer Garner","description":"Actress, Juno"} ]"name_exact": [{ "id":"nm4216726", "name":"Jennifer Garner","description":"Actress, Fright Flick"},{ "id":"nm3871932", "name":"Jennifer Garner","description":"Second Unit Director or Assistant Director, Down, Right, Hearted."}]}
What is a REST API?
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Download Tool
Old behavior
Download text/web pages with a specific encoding
Download an image to insert into a reportDownload to a file for later use
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Download Tool
Build up header value pairs
Bring in headers from a field
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Download Tool
Complete list of actions
Compose queries from name value pairs
Use fields for query string/payload
Insert already built queryUse raw text for payload
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Delivering Business Insights with Alteryx
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Use Case: Combining Multiple Platforms
Read Write
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Step 1. Read from SAS to Qlik in Alteryx
data source: www.principlesofeconometrics.com
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Step 1. Read from SAS to Qlik in Alteryx
source: www.principlesofeconometrics.com
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Step 2. Bring in data from imdb
data source: www.principlesofeconometrics.com
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Step 3. Visualize in Qlik How many
nominations did the winning movies get?
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Measure the impact of how your online marketing campaign is being received in social media.
Social Media Use Case
Retrieve social media data
about your
campaign.
Develop the
Application
Build a Full
Solution
Learn more
about the user.
Extract user id,
date posted,
etc.
Download additional
data.
Write out all the data. Choose a
scalable data store.
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Other Use Cases
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• Amazon Redshift• Amazon S3• Apache Cassandra• Apache HBase• Apache Hive• Cloudera Impala• CSV• DataSift• Esri File GeoDatabase• Esri Personal GeoDatabase• Foursquare• Gnip• Google Analytics• Google BigQuery• Google Earth/Maps• HP Vertica• IBM DB2• IBM Netezza• IBM SPSS
Comprehensive Datasource Matrix• MapInfo• Marketo• Microsoft Access• Microsoft Excel• Microsoft Sharepoint• Microsoft SQL Server (includes bulk)• MongoDB• Oracle (includes bulk)• Pivotal Greenplum• PostgreSQL• Qlikview• SAS• Salesforce• SQLite• Sybase• Tableau• Teradata (includes bulk)• Text file• Twitter
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THANK YOU!