inspiration session - digital trends
TRANSCRIPT
pieter baert
🔥 INSPIRATION & 🎯 IDEA GENERATION 👀 SESSION 👏By Pieter Baert +32 473 667 861 [email protected]
Disconnecting, the zig to the zagUsing electronic connecting devices is addictive and leads to stress. People are digitally disconnecting in a detox.
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It sounds like a good wellness treatment
It is offered as a holiday formula
It’s a retreat, a summer camp & a company event
Outdoor adventures and workplace audits
The benefits>
• Increased mindfulness
• lowered anxiety
• better appreciation of one's environment
• becoming more people-oriented
• Good mental health
• Better human relationships
• Increased Productivity
• Good Posture
There are people who will teach you (via e-mail)
There is an app to help you detox radically
But be careful about the dangers…
Guidelines>
• Keep it in your pants.
• Brain first, phone second
• Hide and delete apps
• Never push. Always pull
• Your delivery is free if it’s a mile or less.
• Buy a watch.
• No phones in the bedroom or bathroom
Briefing!
Which of our (aspired) brands have values that support digital disconnect?
Set a negative outcome of digital technology. Create an (1) analog and (2) digital branded idea or solution to solve this problem.
Retail innovation, hybrid shoppingMerging the best of online and in-store shopping
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PSFK - Retail Trend Reports
Be everywhere - Snap catalogs with Target
Gap - Reserve online, pick-up in store
Gap - Reserve online, pick-up in store
Online personal shopper - Suitcase, Cloakroom & Outfittery
Personal shopping
Kate Spade - 24h shopping window, 1h delivery
Audi City - Digital Showroom London
Audi City - Digital Showroom London
Ikea (concept) - Local Micro Stores (zero inventory)
Volvo - Delivers your purchases in your parked car
Lowe’s - 3D ‘holoroom' interior modelling in VR
House of Fraser - iBeacon enabled mannequins
Strengths of in-store1
1. Social experience
2. Visceral experience
3. No shipping delays
4. Try before you buy
5. Instant gratification
* Source
PSFK - Merging the best of online, in-store
* Source
Briefing!
How can we improve the shopping experience for our brands?
1. Imagine ideas to integrate digital advantages in store
2. Create ideas to improve the e-commerce experience
Education, the how-to of DIYInternet enabled self-learning. Brands are investing in it, while Schools are questioning their education.
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Coursera: ‘Massive Open Online Courses’
Khan, you can now learn anything online
Learn new skills on Udemy
Skillshare, everyone can teach
MIT is reinventing it’s education
Stanford, designing the future of education
Big firms, investing in education (not schools)
edX, sponsored by Bill & Melinda
edX, always wanted to go to Harvard?
Micro schools, sponsored by Mark & Priscilla
Google inside your school?
CodeDojo, a computer club for kids
CoderDojo, also in Belgium highly popular
Decoded, even you can learn to code
Personalised learning via the web
Learning languages is a smartphone game
Micro-learning, bite size learning
Micro-courses for learning at micro moments
Waldorf, a computer free school in Silicon Valley
Briefing!
What are our brands good at? What can they teach their staff and customers?
Define how our brands can make a contribution to education. And which knowledge or skills our customers can teach us.
Happiness, there is an app for thatHow happiness, mindfulness and zen are captured by algorithms en brands try to make you happy.
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Brands help us eat tasty & healthy
We learn how to make stuff using our hands
We are motivated to do good
We are taught how to lose weight
Something with women and their belly…
You can even become a morning person
The New York times helps you get fit
And there’s an smartwatch app for that
We are educated about sexuality
And are helped at reanimating our sex lives
Use an app to start meditating
Apps help us creating head space
Find mindfulness on the small screen
Or on your smartwatch
You even pay for it
The internet helps us to be happy
Starting with a questionnaire
Briefing
How can brands help people become happy?
Which ideas, tools or programs can we offer people to become happy. Stick to the brand promise.
!
StoryDoing, The Bluebees lifeMarketing used to be what you say. Now, marketing is what you do. How can you become a storydoing company?
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Marc Andreessen
“A company without a story is a company without a strategy.”
Seth Godin
“It's about what you make. How you act.
The choices you make when you are sure no
one is looking.”
From StoryTelling to StoryDoing
A man with a catchy concept, a book & great PR
A story told through action
Herb Kelleher
“We have a strategic plan.
It’s called doing things.”
So Story Doing is living your life-style?
Sharing how you live your life?
Communication your message via action
Few cases pop up, but Toms keeps coming back
Action camera’s are made for… action.
And also the Red Bull example keeps coming back
From energy drink to media player
Intel asked to community to make it wearable
Briefing!
• Capture the meta story of you company in
one phrase
• Create StoryDoing ideas / actions that we
can start with today
• Define how you will involve our customers &
prospects
