inspiration run 2011 slideshare version
TRANSCRIPT
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“TO BE DETERMINED”
Anita Prinzie/Nicole Huyghe
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Back to the basics
StripteaseGet read of the unnecessary
Back to the future
Made to stickBefore and afterStrip your presentation
X
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Background slides
AGENDADetailed methodology slides
75 BARCHARTS23 cluttered line charts
Headers and footers
FANCY STATISTICS
NO
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goudzoeker
STICK TO THE
GOLD
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KEEP IT
SIMPLE
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7 Version 2.2 17/05/’11
Germany: Detailed price sensitivity curve
Inspiration run 2011
Anita Prinzie & Nicole Huyghe solutions-2 “TO BE DETERMINED”
Optimal price for Germany, based on the price sensitivity is €3.19
Base: 212Base: 212
How many products of brand A would you buy at price X?
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€2.79 €3.19 €3.59 €10
€30
€50
REVENUE
Revenue(million)
8
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Research conclusions
The introduction of the new 700ml can will have a direct impact on brand A market share
The share loss could partly be compensated by increasing prices in order to keep the current revenue and margin levels (depending on the price that the new can will be launched)
Price elasticity of brand A = 0.41
0ptimal price setting: €3.19/p
Germany: Research conclusions
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Research conclusions
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RESULTS THAT MATTER
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Sample Composition – France
FRANCEbase = 220
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1 - 5
6 - 10
11 - 15 bakery
restaurant
hotel
other
butchery
Business typeCompany size
other
P
V V
P
total total
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HIGHLIGHT THE
UNEXPECTED
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butcher’s
bakery
restaurant
hotel
other Butcher’s: unexpected growth
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ADD PASSIO
N
ADD PASSION
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STICK TO THE KEY
HIGHLIGHT THE UNEXPECTED
KEEP IT SIMPLEADD PASSION
RESULTS THAT MATTER
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How (not) to wow an audience