insp delivers family-friendly programming · 2013-09-27 · an action-packed, romantic and...

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INSP is the home of positive entertainment and inspiring stories with our dramas, comedies and movies. We celebrate the American spirit while honoring timeless traditional values. We are a 24-hour television network delivered to more than 82 million U.S. homes. INSP delivers family-friendly programming

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Page 1: INSP delivers family-friendly programming · 2013-09-27 · An action-packed, romantic and lighthearted drama. Upon returning from fighting in the Crusades for 5 years, Robin of Locksley

INSP is the home of positive entertainment and inspiring stories with our dramas, comedies and movies. We celebrate theAmerican spirit while honoring timeless traditional values.

We are a 24-hour television network delivered to more than 82 million U.S. homes.

INSP delivers family-friendly programming

Page 2: INSP delivers family-friendly programming · 2013-09-27 · An action-packed, romantic and lighthearted drama. Upon returning from fighting in the Crusades for 5 years, Robin of Locksley

Holiday SpecialsThanksgiving DayStarting at 12p

Holiday Programming

Shows Featured: The Waltons, JAG, Matlock, Dr. Quinn, Medicine Woman, and more!

Movies Featuring: Maureen O’Hara, Beau Bridges, Annette O’Toole , Reba McEntire, Jason Alexander, and more!

A Christmas Snow

Christmas with a Capital C

Ebbie

Picking Up & Dropping Off

Secret of Giving

The Children’s Carol

The Christmas Box

The Christmas Secret

The Christmas Tree

The Man Who Saved Christmas

Thomas Kinkade Presents Christmas Lodge

Thomas Kinkade’s TheChristmas Cottage

Fe

at

Ur

ed

Ho

lid

ay

Fil

MS

Robin HoodFri 12-2a and Sun 7-8p

An action-packed, romantic and lighthearted drama. Upon returning from fighting in the Crusades for 5 years, Robin of Locksley (Jonas Armstrong) discovers his beloved home and town to be under the rule of the dark-hearted Sheriff of Nottingham.

Lark Rise to CandlefordSun 6-7p

When young Laura Timmins leaves Lark Rise for a job at the Candleford post office, she discovers an exciting new world. In the face of scandals and feuds, she must leave her childhood behind.

ChristySun 5-6p

Based on the best-seller by Catherine Marshall, Christy tells the story of an idealistic 19 year old who leaves the comforts of her city home to teach school in the impoverished Appalachian community of Cutter Gap, Tennessee in 1912.

JAGM-F 9-10p, Mon & Tues 12-2a, Fri 2-8p, Sat 12-2a and Sun 8-10p

JAG combines all the intensity of the battlefield and all the suspense of a criminal investigation into one action-packed hour.

New Programming

ProgrammingFamily-Friendly | Non-offensive, trusted & entertainingAll times EST

The Big Valley

The Virginian

The High Chaparral

Dr. Quinn,Medicine Woman

Matlock

Little House onthe Prairie

The Waltons

JAG

M-F 11a-4p M-F 4-7p M-F 7-11p Sa & Su 7p-12a Sa & Su 12-2a

SATuRDAy

The Big Valley

The Virginian

Bonanza

SuNDAy

Robin Hood

JAG

Reel INSP Movies

SATuRDAy

JAG

SuNDAy

Reel INSP Movies

Dr. Quinn,Medicine Woman

Matlock

Little House onthe Prairie

The Waltons

JAG

Dr. Quinn,Medicine Woman

Matlock

Little House onthe Prairie

The Waltons

JAG

Matlock

M-Sa 11p-2a

Matlock

JAG

Dr. Quinn,Medicine Woman

Robin Hood

Sa & Su 4-7pSa 1-4p, Su 12-4p

SATuRDAy

The HighChaparral

The Big Valley

SuNDAy

Drama Series Marathon

Christy

Lark Rise to Candleford

SATuRDAy

The Virginian

SuNDAy

Drama Series Marathon

Daytime Fringe Prime Late Night FringeWeekend

Daytime Weekend

PrimeWeekend

Late Night Weekend

Page 3: INSP delivers family-friendly programming · 2013-09-27 · An action-packed, romantic and lighthearted drama. Upon returning from fighting in the Crusades for 5 years, Robin of Locksley

Demographics

Our Value

Who watches iNSP?• Female 68% / Male 32%

• Caucasian 68% / African American 28% / Other 4%

• Married 58%

• Homeowners 79%

• The mean HH income is $54,739

target demographic: 47-65• Population of 78 million

• Spends over $1.8 trillion per year

• Nationally distributed cable network

• Nielsen Daily & C3 rated

• Programming that delivers strong ratings

• INSP is ranked high in key demos against all ad insertable networks

• Weekly ADU management

• EDI enabled

• Quarterly Post Analysis provided by Star Media

• Customer focused

For the last year, INSP leads all networks for longest length of tune-in!

*Nielsen Media Research National Average Commercial Minute MIT, Aug 2013 | **Nielsen Media Research, July 2013, Average Minutes Viewed Per Tune-in. M-Su INSP Total Entertainment Day, ad-supported cable networks, excluding kids’ networks | ***Nielsen Media Research, July 2013, Average Minutes Viewed Per Tune-in. M-Su INSP Primetime (7-11p), ad-supported cable networks, excluding kids’ networks

#1 Network Total Day** #1 Nielsen Rated Longest Viewed***

Average Length of Tune-in Prime Time Minutes

30.4 25.7HMC LMN

INSP INSP34.0 28.8

30.0 23.9

28.1 23.1

26.6

25.7

22.8

24.3

21.9

20.9

LMN uSA

uSA HMC

TNT

TVL

TNT

OWN

SOAPBET

250

200

150

100

50

0

8899

126 130

187

152

231

102

217

0

135

161

244

128

209

132144

232

MF11a4p

DAYTIME

MF4p7p

FRINGE

MF7p11p

PRIME

MF11p2a

LATE NIGHT

Sa1p4p

WKND DAY

Su12p4p

WKND DAY

SaSu4p7p

WKND FRINGE

SaSu7p12a

WKND PRIME

SaSu12a2a

WKND LATE NIGHT

JULY 2012 JULY 2013

average Commercial Content - C3 impressions*

according to Nielsen, iNSP’s rating growth continues

Delivery in Key Audience Segments

Page 4: INSP delivers family-friendly programming · 2013-09-27 · An action-packed, romantic and lighthearted drama. Upon returning from fighting in the Crusades for 5 years, Robin of Locksley

305% Subscriber Growth in 6 years

iNSP has more than tripled its distribution over the past 6 years and is currently reaching over 82 million households in every dMa through cable, dBS and telcos.

One of America’s Fastest Growing Networks

SOURCE: SNL Kagan Research, January 2013

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in

Millio

ns

2008 2009 2010 2011 2012 2013

70

60

50

40

30

20

10

0

80

90

21M

56M

62M

71M

80M

85M

Marc Favaro, EVP, Worldwide Sales | 303.663.9512 | [email protected] | advertising.insp.com