insp delivers family-friendly programming · 2013-09-27 · an action-packed, romantic and...
TRANSCRIPT
INSP is the home of positive entertainment and inspiring stories with our dramas, comedies and movies. We celebrate theAmerican spirit while honoring timeless traditional values.
We are a 24-hour television network delivered to more than 82 million U.S. homes.
INSP delivers family-friendly programming
Holiday SpecialsThanksgiving DayStarting at 12p
Holiday Programming
Shows Featured: The Waltons, JAG, Matlock, Dr. Quinn, Medicine Woman, and more!
Movies Featuring: Maureen O’Hara, Beau Bridges, Annette O’Toole , Reba McEntire, Jason Alexander, and more!
A Christmas Snow
Christmas with a Capital C
Ebbie
Picking Up & Dropping Off
Secret of Giving
The Children’s Carol
The Christmas Box
The Christmas Secret
The Christmas Tree
The Man Who Saved Christmas
Thomas Kinkade Presents Christmas Lodge
Thomas Kinkade’s TheChristmas Cottage
Fe
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Ho
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Fil
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Robin HoodFri 12-2a and Sun 7-8p
An action-packed, romantic and lighthearted drama. Upon returning from fighting in the Crusades for 5 years, Robin of Locksley (Jonas Armstrong) discovers his beloved home and town to be under the rule of the dark-hearted Sheriff of Nottingham.
Lark Rise to CandlefordSun 6-7p
When young Laura Timmins leaves Lark Rise for a job at the Candleford post office, she discovers an exciting new world. In the face of scandals and feuds, she must leave her childhood behind.
ChristySun 5-6p
Based on the best-seller by Catherine Marshall, Christy tells the story of an idealistic 19 year old who leaves the comforts of her city home to teach school in the impoverished Appalachian community of Cutter Gap, Tennessee in 1912.
JAGM-F 9-10p, Mon & Tues 12-2a, Fri 2-8p, Sat 12-2a and Sun 8-10p
JAG combines all the intensity of the battlefield and all the suspense of a criminal investigation into one action-packed hour.
New Programming
ProgrammingFamily-Friendly | Non-offensive, trusted & entertainingAll times EST
The Big Valley
The Virginian
The High Chaparral
Dr. Quinn,Medicine Woman
Matlock
Little House onthe Prairie
The Waltons
JAG
M-F 11a-4p M-F 4-7p M-F 7-11p Sa & Su 7p-12a Sa & Su 12-2a
SATuRDAy
The Big Valley
The Virginian
Bonanza
SuNDAy
Robin Hood
JAG
Reel INSP Movies
SATuRDAy
JAG
SuNDAy
Reel INSP Movies
Dr. Quinn,Medicine Woman
Matlock
Little House onthe Prairie
The Waltons
JAG
Dr. Quinn,Medicine Woman
Matlock
Little House onthe Prairie
The Waltons
JAG
Matlock
M-Sa 11p-2a
Matlock
JAG
Dr. Quinn,Medicine Woman
Robin Hood
Sa & Su 4-7pSa 1-4p, Su 12-4p
SATuRDAy
The HighChaparral
The Big Valley
SuNDAy
Drama Series Marathon
Christy
Lark Rise to Candleford
SATuRDAy
The Virginian
SuNDAy
Drama Series Marathon
Daytime Fringe Prime Late Night FringeWeekend
Daytime Weekend
PrimeWeekend
Late Night Weekend
Demographics
Our Value
Who watches iNSP?• Female 68% / Male 32%
• Caucasian 68% / African American 28% / Other 4%
• Married 58%
• Homeowners 79%
• The mean HH income is $54,739
target demographic: 47-65• Population of 78 million
• Spends over $1.8 trillion per year
• Nationally distributed cable network
• Nielsen Daily & C3 rated
• Programming that delivers strong ratings
• INSP is ranked high in key demos against all ad insertable networks
• Weekly ADU management
• EDI enabled
• Quarterly Post Analysis provided by Star Media
• Customer focused
For the last year, INSP leads all networks for longest length of tune-in!
*Nielsen Media Research National Average Commercial Minute MIT, Aug 2013 | **Nielsen Media Research, July 2013, Average Minutes Viewed Per Tune-in. M-Su INSP Total Entertainment Day, ad-supported cable networks, excluding kids’ networks | ***Nielsen Media Research, July 2013, Average Minutes Viewed Per Tune-in. M-Su INSP Primetime (7-11p), ad-supported cable networks, excluding kids’ networks
#1 Network Total Day** #1 Nielsen Rated Longest Viewed***
Average Length of Tune-in Prime Time Minutes
30.4 25.7HMC LMN
INSP INSP34.0 28.8
30.0 23.9
28.1 23.1
26.6
25.7
22.8
24.3
21.9
20.9
LMN uSA
uSA HMC
TNT
TVL
TNT
OWN
SOAPBET
250
200
150
100
50
0
8899
126 130
187
152
231
102
217
0
135
161
244
128
209
132144
232
MF11a4p
DAYTIME
MF4p7p
FRINGE
MF7p11p
PRIME
MF11p2a
LATE NIGHT
Sa1p4p
WKND DAY
Su12p4p
WKND DAY
SaSu4p7p
WKND FRINGE
SaSu7p12a
WKND PRIME
SaSu12a2a
WKND LATE NIGHT
JULY 2012 JULY 2013
average Commercial Content - C3 impressions*
according to Nielsen, iNSP’s rating growth continues
Delivery in Key Audience Segments
305% Subscriber Growth in 6 years
iNSP has more than tripled its distribution over the past 6 years and is currently reaching over 82 million households in every dMa through cable, dBS and telcos.
One of America’s Fastest Growing Networks
SOURCE: SNL Kagan Research, January 2013
Su
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rib
ers
in
Millio
ns
2008 2009 2010 2011 2012 2013
70
60
50
40
30
20
10
0
80
90
21M
56M
62M
71M
80M
85M
Marc Favaro, EVP, Worldwide Sales | 303.663.9512 | [email protected] | advertising.insp.com