insivia marketing presents web design trends

Web Design Trends

Andy Halko, CEOInsivia Marketing & Interactive Web Design

www.insivia.com

Marketing & Interactive Web Design


Integrated marketing solutions.

Web.

Web Development

Online Video

Conversion Optimization

A/B Testing

Search Optimization

Flash Animation

Software

Marketing.

SEO & Social Media

Direct Mail & E-Mail

Advertising

Branding.Identity & Collateral

Print & Advertising

Environmental Design


What will we discuss today?

- How much and how are people using the web. - Analytics - Design Trends - Standards - Search Optimization - Social Media - Contribution - Video - Content Management - Devices - Usability testing - Business Services


Web Usage

State of the Internet 2009

http://www.focus.com/images/view/6467/

How the World Spends Time Online

http://www.visualeconomics.com/how-the-world-spends-its-time-online_2010-06-16/


Oh yeah...

90 trillion: The number of emails sent on the Internet in 2009.

234 million: The number of websites as of December 2009. 47 million: Added websites in 2009.

81.8 million: .COM domain names at the end of 2009. 187 million: Number of primary domain names.

1.73 billion: Internet users worldwide (September 2009).

126 million: The number of blogs on the Internet (as tracked by BlogPulse).

350 Million People on Facebook.2.5 billion Photos uploaded each month to Facebook.

1 billion: The total number of videos YouTube serves in one day.

182The number of online videos the average Internet user watches in a month (USA).


Analytics

Important Topics

- Profiles - Goals - Events - Sources - Bounce Rate


Design Trendshttp://www.webdesignerdepot.com/2010/05/web-design-trends-for-2010/

Serif Fonts

Big Headings

Multi-Column LayoutsBig Lead Image

Diagrams and Infographics

Simplicity

Minimalist and Grid Design

One-Page Layouts

Massive White Space

Typographic Layouts

CSS3 AnimationMobile-Compatible Design

Textured Backgrounds


Standards Compliance

Coding Standards are being put in place to relieve the industry of code hacking and sites not working in certain browsers

Accessibility Guidelines are used to ensure even those with handicaps have access to your information and media.

The primary browsers include Internet Explorer, Firefox, Opera and Safari.


Search Optimization

Great information graphic on how Google works.

http://ppcblog.com/how-google-works/


Social Mediahttp://www.flowtown.com/blog/social-media-demographics-whos-using-which-sites


User Contribution / Sharing

Commenting is one of the simplest ways to allow users to contribute, but quickly internet visitors are expecting more.

Applications from Facebook and other web properties are creating simple tools to help site owners interface easily and offer online interactions.


Video http://sn.im/za2b6

Also, check out http://www.digitalbuzzblog.com/infographic-youtube-statistics-facts-figures/


Content Management

With the web's constant need for more and current information, a software allowing you easy abilities to update some areas of your site is necessary.


DevicesMobile phones and devices like iPads, not to mention TVs, Kiosks and more are being used to browse the web – and your website might not work.


Usability Testinghttp://www.google.com/websiteoptimizer


Business Serviceshttp://wikibon.org/blog/cloud-computing/

Questions.


Web Design Trends

Andy Halko, CEOInsivia Marketing & Interactive Web Design

www.insivia.com