INSITUTION RESEARCHClash Magazine

INTRODUCTION AND HISTORY“Clash” • Is a popular music and fashion magazine which is website based and is

published 10 times a year by Music Republic Ltd.• The magazines content will range between modern band and popular artists,

with the concentration of there effect on surrounding culture. As well as film and technology.

• Providing in-depth features and stunning shoots alongside informative news, exclusive interviews and respected reviews.

• They challenge conventions like no other with there issues, many of which are themed artist specials.

• Readership - 200’000+.• Gender 50/50• Age 18 - 31

CONTENT OF THE MAGAZINE• Music News• Festivals• Film• Interviews• Electric Section• Fashion• Album Review• Artist Review

PUBLISHING INSTITUTIONThe magazine was published by “Clash Music Ltd” before it went into liquidation, now it is published 10 times a year by Music Republic Ltd. Clash Music Ltd was a media company, based in the UK that publishes products through print and online platforms. The company publishes Clash Magazine worldwide and is related to a institutions such as; Nike, Ben Sherman, Topman, Levis and Paul Smith.

Founders• Iain Carnegie - Art Director• Jon-Paul Kitching - Advertising Director• Simon Harper - Editor• John O'Rourke - Publisher

AUDIENCE• Main target audience appears to both male and female young adults and

teenagers.• They are an independent magazine and I think this quality follows through

with design elements of there magazine.• The style is minimalistic, bold, simple and too the point. • Its formal with a clean structure that is neat and keeping to one colour

palette on the magazine to connote a calm and mature feel for the readers.

LAYOUT• The house style of the magazine has been well throughout and kept consistent from start to

finish. With a professional look, simple to read, natural and realistic emulating on the indie genre.

• Colour scheme is very simplistic keeping to one colour on the front cover with an engaging image displayed above.

• Contrasting Colours.• Minimalistic.• Nostalgic.• The magazine is contempt within itself and the design it is displaying.• Modern.• Fashionable.• Independent.