CIO has the unique ability to provide insight into a CIO’s priorities, their challenges and their ever evolving role to help you effectively reach your target customers and prospects.

CIO.com Monthly Traffic:4.4 MILLION Page Views1 MILLION Unique Visitors

CIO.com visitor’s purchase authority:$287 Million average IT budget76% involved in the IT purchase process.

Actionable Results:

94% of readers take one or more actions as a

result of seeing an ad in CIO magazine.

87% of CIO event attendees plan to, or are considering, following up

with a sponsor.

84% have taken any action as a result of visiting

CIO.com.

CIO reaches CIOs.

On average, CIOs have a household income of

$140,00048% of CIOs have completed a Master’s degree or higher.

Male

Female

43% of enterprise CIOs report to the CEO.

5 YEARS, 9 MONTHSTenure of CIO at all-time high.

66% of Heads of IT hold a seat on the Executive Committee.

53% of CIOs are responsible for one or more non-IT areas of the business.

Type of Role CIOs see themselves in:

The median age of CIOs is 50 years old.

19%BUSINESS STRATEGIC

25%FUNCTIONAL

56%TRANSFORMATIONAL

68% of the total dollars invested in tech is directly controlled by IT (now and in the next 3 years)

Other groups that currently also have budget for tech investments:

36% of CIOs view CMOs most often as consultants who evaluate and advise.

CMOs are split when it comes to how they characterize CIOs:

see CIOs as strategic advisors who proactively identify business need and make recommendations.

see CIOs as consultants who

evaluate and advise.

86% of Heads of IT registered online to receive tech solution content in the past 6 months.

The average ITDM needs to consume 5 pieces of content before they are ready to speak with a sales representative.

60% consume at least 2 pieces of content.

37% of CIOs use a personal email when registering for content. (Higher than mid-level IT, IT pros and LOB).

42% of Heads of IT notice/appreciate vendor related content sent to them based on a previous download.

On average, CIOs download 8 informational assets during the purchase process:

4 of those assets were produced by the vendor they ultimately selected.

CIOs want to be contacted 5 days after they have consumed the proper amount of content.

Contact outside of desired timeframe is worse than no contact at all.

70% of CIOs say contact outside the desired timeframe decreases likelihood to purchase.

82% of CIOs say they are more likely to purchase a product if the sales rep is highly knowledgeable about the product and able to answer questions.

64% who say no contact at all decreases likelihood to purchase.

30% of Heads of IT are actively researching SDN.

Media/Collaboration are of greatest new interest: 50% are actively researching

Server virtualization tops the implementation phase:68% are in production either in their BI or enterprise-wide.

Investment increases go to “edge” technologies:

Qualified Circulation: 140,000

CIO’s Organization Structure:69% - CentralizedCIO controls centralized IT assets/budgets. 24% - FederatedSome decisions and budget are centralized, but other choices and assets are distributed. 7% - DecentralizedEach IT business unit is fully independent when it comes to projects and budgets.

CIOs say the #1 way to achieve all strategic business objectives is to increase the degree of interaction between IT and end/external customers.

Mobility - 52% expect to complete projects in the next year.

BI - 47% expect to complete projects in the next year.

Within 3-5 years, CIOs aspire to spend their time on more strategic activities:

Mobility and BI are top priorities:

54% Driving Business

Innovation45%

Developing and refining

business strategy

41%Identifying

opportunities for competitive

differentiation

Cloud has the MOST profound effect on the CIO’s future role.

71% of IT steering committees are comprised of CIOs.

54% say IT Executive sign off is required on all IT ex-penditures.

Heads of IT keep up-to-date with New Technology using these top sources:

THE ITPURCHASE PROCESS

of CIOs lead the approval stage.

of CIOs determine the business need

stage.

71%78%

5. Technology Vendors

4. Technology Publications

2. Peers

1. Technology Content Sites

3. Search Engines

Insights into what you need to know about

TODAY’S CIO