insights from the experts: how php leaders are transforming high-impact php applications
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Insights from the Experts: How PHP Leaders Are Transforming High-Impact PHP ApplicationsTRANSCRIPT
Copyright © 2008, Zend Technologies Inc.
HIGH-IMPACT PHPHAROLD GOLDBERG
Thanks to Our Sponsors and Exhibitors
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Thank You, PHP Community!
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Thank You, Zenders!
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Welcome to the Epicenter of High-Impact Innovation!
Santa ClaraCounty
High-Impact Innovation in 1800: Yurok Eel / Fish Trap
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High-Impact Innovation in 1853: 1st Honeybees in California
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High-Impact Innovation in 1915: High Pressure Orchard Sprayer
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High-Impact Innovation in 1969: Intel’s 1st Product
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High-Impact Innovation in 2008:Zend / PHP Conference
Welcome!Welcome!
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Today’s Takeaways:
PHP is Poised for Widespread Enterprise Adoption
YOU are Central to PHP’s Success
Together, We’re Making History!
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Topics
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Why Now? A Look at Key Success Factors
PHP is Thriving
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Kargo Mobile Telephony ―Replacing Java with PHP
PHP enables Kargo to do more – faster – with fewerresources
Enabling a smooth transition to PHP 5 with Zend Framework and Zend Platform
Zero9 ― Content and Services for Mobile Devices
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“Java simply doesn’t perform as well as PHP”
Kevin Bowman, Orange UK
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Orange UK (France Telecom) ―“Big Telecom” Embraces PHP (Over Java)
PHP: Top Choice for Use with Ajax
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Source: Ajax Tools Usage Survey, conducted by Richard Monson-Haefel / Burton Group and Ajaxian.com
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High-Impact PHP:Enterprise Agility at Shaklee
Managing the flood of online traffic from successful TV promotion
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PHP Rapidly Driving Commercial Adoption
Source: Gartner Dec 2007, Findings – Corporate and IT Programmers Will Discover PHP's Benefits in Larger Numbers
Corporate ITDevelopers
Independent Software Vendors
Part-Time Developers and Hobbyists
Programmers (Millions)
4X Growth in Corporate IT PHP Developers
PHP Jobs Are Proliferating
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PHP
AJAX
ASP.NET
Java
RubyPerl
Global Remote Workforce Projects*
Javascript
*Source: Odesk
Standardizing on PHP at BNP Paribas
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“Without a company like Zend supporting us, we’d never have advanced PHP throughout BNP Paribas”
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Q206 Q306 Q406 Q107 Q207 Q307 Q407 Q108 Q208 Q308
Zend Framework: Raw Downloads
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Zend’s Contributions to High-Impact PHP
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Version 1.6
Version 1.5
Beta
Version 1.0
Announcing Zend Framework Certification
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http://www.zend.com/en/services/certification/framework/
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Topics
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Why Now? A Look at Key Success Factors
PHP is Thriving
Why Now? PHP Ecosystem is Now in Place
Why Now? Commitment to Heterogeneous Platforms
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Why Now? Sophisticated, Powerful Tooling and Best Practices
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Why Now? Integration with Key Technologies
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Why Now? Integration with Leading Applications and Value-Add Platforms
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Announcing Zend Studio 6.1
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Best Practices Are Flourishing
Best Practices and Reuse Testing
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Best Practices Are Flourishing
• PHP Security Crash Course
• Digging Through the Guts of Enterprise PHP
• SQL Query Tuning: The Legend of Drunken Query Master
• Knight Rider Methodology for Software Development
• Static and Dynamic Analysis at Ning
• Elegance in Handling PHP Errors and Exceptions
• Creating An Earned Value System for the Dep’t of Defense
• Building RIA with PHP and Zend Framework
• Don’t Just Plan for Security – Design for It!
Zend / PHP Conference Sessions
High-Impact PHP –Compelling User Experiences at Fox IGN
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Breakthrough entertainment delivered
consistently at breakneckspeeds
High-Impact PHP —Bell/Textron Best Practices for D.O.D
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Award-winning data warehouse created in weeks – not months
Bell Canada Professional Services: Montréal Exchange
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Migrating to PHP 5 withZend Platform, Zend Core,Zend Framework, and
Zend Studio
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Integration Magnifies PHP’s Impact and Reach...
New Partnerships
Announcing Zend Core for i5/OS 2.6
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Zend, PHP and IBM System i: API Group
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Integrating acquisitions via IBM System i and
Zend / PHP
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Zend and Adobe Partner to Accelerate Rich Web Application Development
ZEND STUDIO
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Stream Energy: Zend and Adobe
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Providing relevant, real-time information to customers in the fast-moving energy markets
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Extending Our Impact:Zend Framework and Dojo Partnership
Making rich web application development and ecommerce fun, engaging and interactive
for everyone
Zend Framework and Dojo at Lemonade.com
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The LAMP Stack..
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The Next-Generation “LAMP” Stack
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Our Call to Action for the Next 12 Months
Evangelize PHP Deeper into Your Organization
Transition from “Why PHP?” to…
“When, Where, How, What PHP?”
Copyright © 2008, Zend Technologies Inc.
Enjoy the Conference!