insights boston & dublin the house of marketing
TRANSCRIPT
STIMA - Marketing Automation L&L
Getting inspired in Boston
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1. Big Data, meet Big Love
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To delight customers, start with what inspires people
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Not strategy, but execution will drive business to survive a VUCA world
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VIBRANTUNREALCRAZYASTOUNDING
Turn the VUCA world into a SuperVUCA world!
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SuperVUCA takes us to the Age of Now
Real-time, on-demand eco-system ofconnectivity, community, conversation
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Do I want to see it againDo I want to share itDo I want to be in it
When you have a creative idea or marketing initiative, ask yourself
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Four ideas to help Big Data and Big Love come together
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1. From Mission to DREAM
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2. From Like to LOVE
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MYSTERY
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SENSUALITY
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INTIMACY
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3. From Math to MAGIC
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4. From Stats to STORIES
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To survive in this SuperVUCA world and the Age of Now, Big Data and Big Love need to come togetherFrom Mission to DREAMFrom Like to LOVEFrom Math to MAGICFrom Stats to STORIES
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2. The era of cognitive business
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Machines become human-like
Artificial intelligence patents have more than tripled in the last 10 years
78% of executives say businesses will manage people alongside intelligent machines
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It all starts with data
Source: IBM
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The future is about unstructured data
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Systems like Watson are unique
Understanding unstructured dataReasoning and generating hypotheses and recommendationsLearning through training
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BankingEducationMarketing25 CognitiveRetailAn ever-deepening understanding of you as an individual
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How to apply directly to marketing?
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In the future Watson will hear and see
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How does this make you feel?
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Dont be afraid, it is all about enhancing creativity
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From math to magic
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+ 40 000attendeesfrom 134 countries
+ 1000 speakers (worlds leading founders,)
+ 2000start-ups with a 1m2 booth123
Where the Tech World meets
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Our THoM team present
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TREND 1
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THE RISE OF WEARABLES & MOMENT MARKETING
DRONES, ROBOTS AND THE EMERGENCE OF NEW MARKETING POSSIBILITIES
START-UPS, START-UPS, START-UPS!
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TREND 1
THE RISE OF WEARABLES & MOMENT MARKETING
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Wearable device market value from 2010 to 2018 (in million U.S. dollars) 35
The rise of wearables
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Wearables are getting wearable
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Wearables
Wearables are getting wearable
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The need for quality of life and being highly efficient
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No personas, just individuals
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From segmentation over personas to individuals
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Moment Marketing to the rescue
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How can we catch them in the right moment?
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But take into account these conditions 40
Don't be too intrusive!Create an exchange of valueStay within the flow of the customerMake sure the performance is spotlessCreate affinityKeep the customer self-expression in mind
Keep these things in mind
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TREND 1
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THE RISE OF WEARABLES & MOMENT MARKETING
DRONES, ROBOTS AND THE EMERGENCE OF NEW MARKETING POSSIBILITIES
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42Military drones
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Childrens toy
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Film whenever, wherever
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Drones make farming more efficient
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Create buzz by dronevertising
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47Drones are cheap labour in the sky
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48Aquila solar-powered drone for internet access
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49RobotsHow will they impact our lives?
(and what is the impact on marketing)
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50Robots are already here
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51This is a robot
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52We will spend most of our lives communicating with machines
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(an important part of) Marketing is about improving customer experience across touchpoints
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54Robots can be very useful for that cause
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Providing digital self-service for daily banking activities
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TREND 1
TREND 2
TREND 3
THE RISE OF WEARABLES & MOMENT MARKETING
DRONES, ROBOTS AND THE EMERGENCE OF NEW MARKETING POSSIBILITIES
START-UPS, START-UPS, START-UPS!
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Start-ups
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Creative video marketing
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Generation Z = Authenticity
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Security
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TREND 4
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VIRTUAL REALITY
ADVANCED DATA SOLUTIONS ACCESSIBLE FOR ALL
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WANT TO DISCUSS?www.thehouseofmarketing.be/[email protected]