insights and hidden opportunities
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Crash Course in Creativity: Are you paying attention? AssignmentTRANSCRIPT
Insights and Hidden Opportunities
Store List
• DavidsTea
• Aritzia
• Gap
• Little Burgundy
• Club Monaco
• Wal-Mart
Davids Tea Insights
• Store front is inviting
• Lighting creates welcoming and modern feel
• Use of space gives impression that store is clean
• Store colors are minimal and pleasing to the eye
Davids Tea Insights
• Tea on one side of store while accessories / products on the other
• Teas are showcased on wall behind cashier and well lit resulting in a premium looking product
Davids Tea Insights
• Packaging feels premium and invites shopper to pick it up
Davids Tea Opportunities
• Staff is knowledgeable but very sparse
• Takes time to choose / smell a tea. Need a quick guide to choose
• Separate cashier towards back of store instead of cashier up front would help alleviate traffic
Aritzia Insights
• Loud modern club-like music plays inside and outside of store to attract customers
• Modern storefront gives feeling of premium products inside
• Employees are attractive and young females that wear items that can found in store, showcasing everyday use of apparel
Aritzia Insights
• Inside of store uses premium materials like wood and tiles
• Tables are low forcing shoppers to bend over and touch items
• Spacing and bright lighting allows for easy navigation
• Use of unique fixtures lets the shopper feel like they are at a trendy home
• Cashier is located at center of store allowing easy access to emplyees
Aritzia Opportunities
• Music is great but almost too loud, difficult to communicate to employees
• Prices are at a designer level, cross collaborations with famous designers might be something to explore that can help justify high prices
• Possibility of expanding into menswear
• Sell eclectic house wares that are found in store
Little Burgundy Insights
• Modern music playing let’s shopper know it is a shoe store oriented to younger styles
• Shoes on lightboxes draw attention to product
• Store front allows you to see right through the entire store showcasing accessories
• Products are displayed around the perimeter of the store and center is used for seating
Little Burgundy Opportunities
• Have more items at eye level to showcase entire shoe
• Window displays are sparse and can use a ledge and lighting to highlight products better
• Building more curiosity to product inside store may help drive traffic
Gap Insights
• Store front blocks view towards inside of store, creates curiosity
• Lighting on manikins allows clothes to pop
• Modern music played at a moderate level
Gap Insights
• Sale signs are displayed prominently throughout store
• Products displayed throughout the store
• Good use of space to allow for traffic but have the store be full of products in each area
Gap Opportunities
• Greater product variety, at a glance all the products look the same
• Use of more premium materials for shelving and floors may help elevate store’s image
Club Monaco Insights
• Lounge music playing lends to a relaxed but trendy environment
• Large imaging at storefront project classic luxury lifestyle
• Contrast of black and white is artistic and draws in attention
• Employees are attractive and well dressed in Club Monaco apparel showcasing products in everyday use
Club Monaco Insights
• Use of premium flooring and furniture establish the store as luxurious
• Stores are well light and have high ceiling contributing to a light and airy feel
• Use of scale with lighting and furniture give hints of a designer fashion
Club Monaco Opportunities
• Black and white photos use an accent color to be more forthcoming to grab attention
• Offering lower prices or deeper discounts for on items may help expand clientele
• Stacking / layering products on a multilevel surface may help the products from blending into the rest of the store
Wal-Mart Insights
• Large store front looks impressive
• Welcome sign doesn’t look or feel welcoming
• No music or sounds outside of the store
• Large parking lot makes store very easy to find and convenient
Wal-Mart Insights
• Store size make it difficult to navigate quickly, allows for shopper to purchase more items on the way to checkout
• One-stop-shop for everything (groceries, clothes, toiletries, electronics, etc.)
• Employees are easily accessible with zero pressure / sales tactics
• Sale items are displayed prominently in large type
Wal-Mart Opportunities
• To open smaller stores that would be more convenient to a quicker shopping experience
• Have products more easily accessible by reducing height of shelving
• Décor and lighting leave much to be desired as it doesn’t feel inviting.
Thank You