insight vacations go-to guide...(35-49 year olds). insight showcases these destinations in style and...

4
N SS ING TH NT ASS OUP WI-FI Y NG TIPS AIRPORT S E SERVICE OUT E OF D insight vacations go-to guide insightvacations.com

Upload: others

Post on 25-Feb-2021

2 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: insight vacations go-to guide...(35-49 year olds). Insight showcases these destinations in style and ultimate comfort. Our Autumn, Winter & Spring tours have the highest density of

LUX

URY ESCORTED JOURN

EYS

IN

SIGHT GOLD

PREMIUM &

LUXURY HOTELS

OF DISTINCTION

SIGNATURE

EXPERIENCES &

PRIORITY ACCESS EPICUREAN &

AUTHENTIC

REGIONAL DINING

SIGNATURE

EVENINGS WITH

ENTERTAINMENT

BUSINESS CLASS

LEGROOM &

SMALLER GROUP

SIZES

EXTENSIVE WI-FI

AVAILABILITY

HOTEL, DINING

& LUGGAGE

HANDLING TIPS

FEATURED AIRPORT

TRANSFERS

CONCIERGE SERVICE

THROUGHOUT

ALL-INCLUSIVE

HALLMARKS OF

INSIGHT GOLD

EUROPE, INDIA, HAWAII, USA & CANADA

www.insightvacations.comINCLUSIVE LUXURY ESCORTED JOURNEYS

POSTER A2 GOLD & EUROPE.indd 1

31/07/2014 12:53

insight vacationsgo-to guide

insightvacations.com

Page 2: insight vacations go-to guide...(35-49 year olds). Insight showcases these destinations in style and ultimate comfort. Our Autumn, Winter & Spring tours have the highest density of

insightvacations.com

THE INSIGHT VACATIONS DIFFERENCE

Insight Vacations is the expert for Europe and the Eastern Mediterranean, visiting more of Europe than any other tour operator in award winning comfort and style. Insight Vacations offers the same legendary high standards, with carefully selected itineraries in North America, India, Bhutan and Nepal. Each escorted journey is designed with care and an unwavering commitment to exceeding our guests’ expectations.

Why Insight?AWARD WINNING PREMIUM & LUXURY OPERATORWe are the only Premium and Luxury operator in the marketplace and consistently deliver what we promise. That is why the AU travel trade continues to vote for us.

THE VERY BEST TOUR DIRECTORSInsight’s Tour Directors are experts in their regions. They educate guests, and act as a ‘personal concierge’ ensuring a seamless and hassle-free holiday.

SMALLER GROUPS & BUSINESS CLASS LEGROOMOur average group size is only 32, creating a small group travel experience. Each luxury coach has been customised for their comfort with our unique Business Class Legroom.

LEISURE, CHOICE & FLEXIBILITYWe know your time is precious, so every Insight itinerary has an ideal balance of included sights and free time for individual exploration or leisurely relaxation.

SIGNATURE EXPERIENCESOur Signature Experiences will introduce you to our local friends, involve you in the regional culture, unlock doors closed to the public and provide an engagement with truly authentic life that will create experiences and memories that will last forever.

SIGNATURE EVENINGSIn the evenings we include special nights of entertainment and adventure in many of our destinations.

SIGNATURE HOTELS We always handpick hotels of quality and excellent service, they are consistently in the most desirable, central and scenic locations to give you a distinctly special holiday.

SIGNATURE DINING Our Signature Dining provides a range of authentic local experiences to suit every taste and palate.

INSIGHT HALLMARKSWe’ve also kept everything our guests love about Insight Vacations - extra legroom in our 40-seat coaches, the best hotels and unbeatable service from our top Tour Directors.

2015 our Signature YearInsight has an award-winning heritage of innovation in travel and this year is no exception. Every Insight holiday includes a unique collection of engaging and authentic Signature Events that are far beyond run-of-the-mill tourist fare.

Page 3: insight vacations go-to guide...(35-49 year olds). Insight showcases these destinations in style and ultimate comfort. Our Autumn, Winter & Spring tours have the highest density of

insightvacations.com

n Female

n Male58%

42%

TRAVEL COMPANIONSINSIGHT’S PRIMARY AUDIENCE

n 66+

nBaby Boomers (50-65)

n 35 - 49

n 34 & under

5%7%

34%

54%

72%

18%

10%

n Spouse/ Partner

n Friends & Relatives (Multi-Generational)

n Solo Traveller

45%

55%

n Repeat Customer

n New Customer

Insight Vacations offers a vast range of tours in Europe, the Eastern Mediterranean, North America & Canada, plus the Indian sub-continent. See which exciting destinations entice you.

EUROPE & BRITAINAlps & Central Europe – Britain & Ireland – Eastern Europe – Dalmatia & the Balkans – France & the Channel Islands – Italy & Sicily – Russia & the Baltic States – Scandinavia & Iceland – Spain & Portugal – The Netherlands & Belgium

NORTH AMERICA Alaska – Canada – United States – Hawaii

EASTERN MEDITERRANEAN Greece – Israel – Jordan – Morocco – Turkey – Egypt

ASIA India – Bhutan – Nepal – Sri Lanka

WHERE CAN INSIGHT VACATIONS TAKE YOU?

Insight Vacations attracts guests from a broad range of age groups, interests and lifestyles.

AN INSIGHT VACATIONS GUEST:• Is interested in travel as a learning experience• Wants to be engaged in the destinations they visit• Wants free time and leisure opportunities• Wants a relaxing holiday with the hassles taken care of• Wants a high degree of flexibility and freedom

• Wants to meet local people and understand the destination from their perspective

• Enjoys quality dining and good wine• Has travelled widely and enjoys various holiday genres,

including independent travel and cruises• Wants great value – the best experience for their travel dollar

THE INSIGHT VACATIONS GUEST

Page 4: insight vacations go-to guide...(35-49 year olds). Insight showcases these destinations in style and ultimate comfort. Our Autumn, Winter & Spring tours have the highest density of

LUX

URY ESCORTED JOURN

EYS

IN

SIGHT GOLD

PREMIUM &

LUXURY HOTELS

OF DISTINCTION

SIGNATURE

EXPERIENCES &

PRIORITY ACCESS EPICUREAN &

AUTHENTIC

REGIONAL DINING

SIGNATURE

EVENINGS WITH

ENTERTAINMENT

BUSINESS CLASS

LEGROOM &

SMALLER GROUP

SIZES

EXTENSIVE WI-FI

AVAILABILITY

HOTEL, DINING

& LUGGAGE

HANDLING TIPS

FEATURED AIRPORT

TRANSFERS

CONCIERGE SERVICE

THROUGHOUT

ALL-INCLUSIVE

HALLMARKS OF

INSIGHT GOLD

EUROPE, INDIA, HAWAII, USA & CANADA

www.insightvacations.comINCLUSIVE LUXURY ESCORTED JOURNEYS

POSTER A2 GOLD & EUROPE.indd 1

31/07/2014 12:53

IV39

51

Our Passion for Sustainable Travel

Insight Vacations, in partnership with The TreadRight Foundation, encourages the sustainable development of tourism by supporting projects that benefit the environment, heritage and community.

The TreadRight Foundation, a not-for-profit organisation established by The Travel Corporation, works to ensure the environments and communities we visit remain vibrant for generations to come. To learn more about the many projects TreadRight is supporting, please visit www.treadright.org.

HAVE A GROUP? At Insight Vacations we are always available to work with you to build unique, custom itineraries, create special group departures or reserve seat allocation on selected departures for your agency to promote and sell exclusively. For more information call 1300 727 767 or email [email protected]

USA & CANADA: Evenly split between the 66+ (40%) and Baby Boomers (52%). These passengers are looking to travel to the iconic cities, such as New York City, Boston & San Francisco plus scenic National Parks in Canada & the USA. Includes leisurely cruises, train journeys and historic cities of the east, central & southern USA.

INDIA & NEPAL: This program is ideal for travellers looking for something different. They most likely have visited the mainstream regions like Europe, the UK and USA, and are now looking for something a bit more exotic. Predominantly led by the Baby Boomers (60%) and 66+ (35%), another growing market is the younger age group (35-49 year olds). Insight showcases these destinations in style and ultimate comfort.

AUTUMN, WINTER & SPRING: Our Autumn, Winter & Spring tours have the highest density of young passengers of any of our other Europe tours, with 22% 34 & under. They are heading out on perhaps their first overseas trip and looking for great deals. Winter holidays provide savings of up to 30% less expensive than summer tours. There are significantly lower numbers of 66+ passengers travelling during this time (only 15%), but still high numbers of Baby Boomers. Perfect for teachers, families on school breaks and visiting friends & relatives.

DESTINATION DEMOGRAPHICSEUROPE & BRITAIN: Dominated by Insight’s Primary Target Audience of Baby Boomers (54%) and 66+ (34%).

5 different journey styles in Europe to suit everyone’s travel needs:

• Multi-Country Discovery: The perfect introduction to Europe – experience the diversity of Europe in a single holiday with plenty of free time and fantastic touring experiences – although 50-65 year olds dominate (61%), 20% of our customers are in the 35-49 age range.

• Regional EXPERIENCES: Leisurely itineraries with an in-depth focus on a particular country or region. Perfect for a second tour add-on, popular with Baby Boomers and offers so much choice for the Insight repeat customer.

• Country Roads: Designed by an Insight Vacations Tour Director, this range of exclusive in-depth tours takes you off Europe’s highways and on to enchanting country roads, picturesque villages and towns. You will explore

scenic areas, magical cities and places where others rarely visit. 52% Baby Boomers and 40% 66+.

• Easy Pace: Europe’s most leisurely tours, with a minimum of 3 nights in every stay to ensure plenty of time for in-depth sightseeing and relaxation. Perfect for the Baby Boomers and 66+, but opportunities are there for the younger customer wanting a bit of sightseeing with lots of free time to explore on their own.

• City Breaks: A series of city-stay itineraries bringing freedom, choice & flexibility while avoiding the hassles and unforeseen costs normally associated with travelling on your own. Baby Boomers & 66+ have taken the lead, making up a total of 88% of passengers.

INSIGHT GOLD: A luxury collection of escorted journeys on which passengers travel effortlessly in absolute comfort, elegance and style. These tours are predominantly frequented by Baby Boomers and 66+, who are well travelled and are looking for unique experiences and the ultimate in luxury, dining and hospitality. Tours through Europe and India are all-inclusive in 2015.

LUX

URY ESCORTED JOURN

EYS

IN

SIGHT GOLD

/InsightVacations /insightvacation @insightvacations insightvacations.com/travelforum

For more information visit insightvacations.com or call 1300 727 767

insightvacations.com