insight - true fit

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Page 1: Insight - True Fit

Demographic andBody Shape DashboardDynamically visualize and compare shopper base across time

periods so you can build more relevant marketing campaigns and

identify shifts in shopper segments.

Insight

PRODUCT OVERVIEW

Make intelligent, data driven marketing, merchandising

and product design decisions with access to new

unparalleled data, insight, and benchmarking about

your products and consumers.

TRUEFIT.COM | GROW [email protected]

17K brands’ data

75Mregistered users

(OPT-IN)

430Manonymized

consumer profiles

$110Bsales $ return records

(anonymized)

We’ve mapped the fashion Genome to decode personal style, fit, and size.

GENOME

Page 2: Insight - True Fit

“True Insight helps us visualize the powerful data in our platform so that we can make smarter product design and customer marketing decisions.”

Sean CondonSenior Director Global Digital Commerce

TRUE RESULTS

BY RETAILERS FOR RETAILERS

True Insight was built from the ground up based on the voices of our

brand partners and retailers from different verticals and locales.

True Fit retailers made this product what it is today and will continue

to influence product roadmap.

Make truly intelligent merchandising and product decisions

based on Genome data

Fit DashboardExplore size inconsistency across styles to help the

design team adjust future sizing and empower customer

service representatives to give better fit guidance.

Attributes DashboardIncrease visibility into which shoppers are purchasing specific

products with distinct characteristics so that you can inform

audience based marketing and define new product opportunities.

Returns DashboardBetter understand which products are being returned at a high rate

and make adjustments to problematic products and categories.

Purchase DashboardGain a more comprehensive view of how much your shopper

spends and what other brands they purchase so that you can

create relevant promotions, partnerships and future design choices.

TRUEFIT.COM | GROW [email protected]