insidegeorgia 4rd issue

Armenia.Yerevan.Hanrapetutyan 51, 53,str Tel. (+374 10) 54 67 01www.escada.com

Editorial staff does not take any responsibility about content of advertised material.

NightlifeMagazine

4www.inSideGeorgia.ge

General & Project Director: Ilya Mantarlyan

Director: Mariam Totladze

Editor in Chief: Nino Ramishvili

Marketing Director: Svetlana Berejnaia

PR Manager: Ani Chikhoria

Journalist: Tatia Tamliani

Designer: Mickayel Aznaur

Photo: LIG Studio

E-Mail- [email protected]

Cover Actress: Shorena Begashvili

Editorial Board

CON

SHORENA BEGASHVILI

Spring has come… Each spring brings renewal of life. And we have decided to introduce a new approach to the edition of our magazine “inSideGeorgia”.

Now the magazine will be consisting of two parts, the first – “inSideGeorgia”and the second – “inSideArmenia”. It will as far as possible

colourfully cover the sights, culture and news of today’sGeorgia and Armenia. Welcome to Georgia and Armenia!

With special creative approach, exclusive content and original author’s publi-cations we will cover the most vivid and exciting events of modern life of the

two neighbourly countries. We want our magazine to become a peculiar bridge of friendship, confidence and mutual interest of the two nations, a point of contiguity of business, cul-

ture and joint projects.

NightlifeEditor’s note



Table of Contents

International Exhibitions 20

Tamuna Lomtatidze 24

Keti Bochorishvili 28EconomicsTourism

Business Interview

Sculpture 58

Lela Tsurtsumia 52Art Person


Table of Contents

Alexander Monty’s 88Jazz Event

Sculpture 58Photo Session

Malena 72Photo Session

Malena 72

Ani & Dato Imedashvili 56Couple Story

Art Person

TBILISI

Our thanks to Department of Tourism

TBILISI

LOVE & PEACE

LOVE & PEACEFOREVER

CHILDREN OUR FUTURE

saerTaSoriso gamofenebSi qveynebis monawileobas turizmis ganviTarebisaTvis Zalian didi mniSvneloba aqvs. imis Sesaxeb, Tu rogor muSaobs am mxriv turizmis erovnuli saagento, Jurnal “inSide Georgia” -s misi xelmZRvaneli, qalbatoni maia sidamoniZe esaubra.

turizmis erovnulma saagetom saerTaSoriso gamofena-bazrobebze aqtiuri monawileoba 2004 wlidan daiwyo da mas mere yovelwliurad saSualod 13-15 gamofenaSi iRebs monawileobas. gamofenaSi monawileobis umTavresi mizani saerTaSoriso bazarze saqarTvelos, turistuli qveynis cnobadobis gazrdaa.gamofenebi saSualebas iZleva qveynis turistuli potencialisreklamirebisa, rogorc uSualod potenciur

Taking part in international exhibitions is very im-portant for development of tourism industry. Head of the National Tourism Agency, Maia Sidamonid-ze talked to magazine “inSide Georgia” about the Agency’s work in this field.National Tourism Agency has participated in inter-national exhibitions since 2004 and every year it has over 13-15 exhibitions on its calendar.The main goal of participating in these exhibitions is to increase Georgia’s touristic awareness on in-ternational market. These exhibitions help promoting Georgia’s tour-istic potential among tourists and companies op-erating in the industry, such as tour-operators, and get them interested in traveling to Georgia.The exhibitions are one of the most important in-struments in marketing communication.National Tourism Agency has taken part in more than 100 exhibitions since 2004.

Georgian Tourism

NightlifeTourism


v

The Agency is presented at large exhibitions such as WTM in the UK, ITB- Ger-many, JATA- Japan, FITUR- Spain, Vacantiebeurs- Neth-erlands, ATKA- Finland, UITT- Ukraine, Balttour- Lat-via, KITF- Azerbaijan, etc.The number of tourists coming to Georgia increas-

es every year and this is the direct result of vari-ous marketing activities by the National Tourism Agency, participation at different international ex-hibitions being one good example. This year National Tourism Agency has already participated at exhibitions held in Netherlands, Spain, Finland, Israel, Estonia and Latvia. Exhi-bitions in Iran, Germany, Ukraine, Kazakhstan, Azerbaijan, Dubai, Poland and the UK are planned for during this year.

momxmareblebTan (turistTan), maTi saqarTveloSi mogzaurobiT dainteresebis mizniT, ise turizmis industriaSi CarTul subieqtebTan magaliTad tur-operatorebTan.gamofenebi marketinguli komunikaciis erT-erT mniSvnelovan iaraRs warmoadgens. turizmis erovnulma saagentom 2004 wlidan 100 ze met gamofenaSi miiRo monawileoba. igi yovelwliurad warmodgenilia iseT maStabur gamofenebze, rogorebicaa WTM didi britaneTi, ITB germania , JATA iaponia, FITUR espaneTi, Vacantiebeurs niderlandebi, ATKA fineTi, UITT ukraina, Balttour latvia, KITF azerbaijani, da sxva.saqarTveloSi Camomsvlel ucxoel vizitorTa raodenoba yovelwliurad matulobs, rac garkveulwilad turizmis erovnuli saagetos mier gatarebuli sxvadasxva marketinguli aqtivobebis, maT Soris saerTaSoriso gamofenebSi monawileobis damsaxurebaa.mimidnare wels turizmis erovnulma saagentom ukve miiRo monawileoba holandiis, espaneTis, fineTis, israelis, estoneTisa da latviis saerTaSoriso gamofenebSi. wlis bolomde dagegmilia iranis, germaniis, ukrainis, yazaxeTis, azerbaijanis, dubais, poloneTisa da didi britaneTis gamofenebi.

Georgian Tourism

NightlifeTourism

21 www.inSideGeorgia.ge

Jurnali “inSide Georgia” kompania ”sarajiSvils” estumra. kompaniis istoriasa da koniakis moxmarebis wesebze ”sarajiSvilis” mTavari teqnologi batoni daviT abzianiZe gvesaubra:

daviT sarajiSvilma ganaTleba evropaSi, kerZod germaniaSi miiRo, xolo Rvinisa da koniakis teqnologia safrangeTSi Seiswavla. saqarTveloSi dabrunebulma, 1884 wels pirveli kompania TbilisSi daaarsa, romelmac klasikuri teqnologiiT damzadebuli qarTuli koniaki 1888 wels gamouSva. Semdgom aseTive qarxnebis qseli

ruseTis imperiis masStabiT Seqmna, ris gamoc igi damsaxurebulad am teqnologiis erTpirovnul fuZemdeblad iTvleba.

sarajiSvilis daintereseba koniakis teqnologiiT ganapiroba iman, rom koniaki originaluri sasmelia, romelic sxva sasmelebisagan gansxvavebiT yurZnis gansakuTrebuli jiSebisgan miRebuli Rvinis gamoxdiT mzaddeba, xolo saqarTvelo, mogexsenebaT, yurZnis 500-ze meti jiSis samSobloa.

koniaki gamoirCeva gamWvirvale, sasiamovno, brwyinvale oqrosferiT da momxmarebels Tavisi gansakuTrebuli iersaxiTac izidavs.

ra unda davayoloT koniaks? frangebi aRiareben e.w. oTxi “C” –s wess: COGNAC (koniaki), Coffe(yava), Cigar(sigara), Chocolate (Sokoladi). es koniakis klasikuri

Magazine “inSide Georgia” has visited company “Sarajishvili”. The main technologist of the company, Mr. Davit Abzianidze talked to us about history of the company and how to consume a cognac:

Davit Sarajishvili was educated in Europe, Germany but learned cognac and wine-making technology in France.

After coming back to Georgia he founded his first company in 1884, which produced first cognac made with a classic technology. Then he made a web of such manufacturers in Russian Empire, that’s why he’s known as the founder of this technology.

The reason of Sarajishvili being interested in cognac was that this is an original drink made of special species of grapes. In Georgia, as you know, are more than 500 species.

Cognac is special with brilliant, limpid and pleasant golden colors and attracts the consumers with its outward.

Cognac is not a “table drink”, it is a classic “apéritif” or “digestif”, which means we should drink it before or after dinner. Cognac is not a product of much consumption.

What should we drink a cognac with? Frenchmen acknowledge so-called four C – cognac, Cigar, Chocolate and Coffee. This is the classic suit of cognac.

Bakhva Bregvadze the head of marketing and public relations of the company “Sarajishvili”:


Sarajishvili


Business Interview

“Each worker of the company loves his work, it is one of the reasons of “Sarajishvili’s” success together with company’s rich history and high quality production. This special approach gives a big sense of responsibility to each employee. We make a very pleasant and patriotic work. I think that the brand “Sarajishvili” is glorious for every Georgian.

Besides some jubilee series, company “Sarajishvili” offers some exclusive products to its consumers, among which 100-year-old cognac, which was made of alcohol distilled by Davit Sarajishvili should be denoted. It was produced for 155-th anniversary of him. The drink is bottled in “Moser’s” expensive bottle of a very exquisite design. The cognac has become a winner Grand Prix on many international tastings.

The outward of company’s production, its exclusiveness and special elegance is a merit of brand-manager of the company, designer Archil Gogelia.

The actuality of brand is permanently getting bigger. The company not only preserved its quality but also didn’t leg behind the time during its long history.

“Sarajishvili” has big plans for the future and is going to offer many novelties and new products to its customers.

kompleqti gaxlavT.

baxva bregvaZe - kompania ”sarajiSvilis” marketingisa da sazogadoebasTan urTierTobis samsaxuris ufrosi:

”kompaniis yvela TanamSromeli didi siyvaruliT ekideba Tavis saqmes, rac kompaniis mdidari istoriis da produqciis maRal xarisxisTan erTad ”sarajiSvilis” warmatebis erT-erTi sawindaria. es gansakuTrebuli damokidebuleba did pasuxismgeblobis grZnobas aniWebs TiToeul maTgans. Cven sasiamovno da amavdroulad Zalian qarTul da patriotul saqmes vemsaxurebiT. Cemi azriT, brend ,,sarajiSvilis~ warmatebuli arseboba yvela qarTvelisTvis saamayoa.

kompania ,,sarajiSvili” garda seriulisa, momxmarebels eqskluziur produqtsac sTavazobs. gansakuTrebulad unda aRiniSnos aswliani daZvelebis koniaki, romelic kompaniis damaarseblis 155 wlis iubilesTan dakakSirebiT daviT sarajiSvilis merve gamoxdili sakoniake spirtebisagan damzadda. sasmeli Camosxmulia ”mozeris” Zvirfas da daxvewili dizainis mqone boTlSi. es koniaki saerTaSoriso degustaciebze araerTi gran-pris mflobelia.

kompania “sarajiSvilis” produqciis garegnuli saxe, misi eqskluziuroba da gamorCeuli eleganturoba kompaniis brend-menejeris, dizainer arCil gogelias damsaxureba gaxlavT.

brendis aqtualuroba da gamorCeuli imiji mudmivad izrdeba. kompaniam arsebobis xangrZlivi istoriis manZilze myarad inaeCunebs produqciis maRal xarisxs, momxmareblis ndobas da miyveba drois Sesabamis moTxovnebs.

s.s “sarajiSvils” ra Tqma unda didi gegmebi aqvs da uaxlos momavalSi araerT siaxles da axal produqts SesTavazebs Tavis momxmarebels.”


SarajishviliBusiness Interview


”GMC jgufi” aris saqarTveloSi 2003 wels daarsebuli pirveli restornebis qselis mmarTveli kompania. realurad am kompaniis istoria 2001 wels, restoran ”Zveli saxlis” gaxsniT daiwyo.swored aman ganapiroba ”GMC jgufis” Camoyalibeba. amis Semdeg gaixsna ”matrioSka” da saqarTveloSi pirveli iaponuri restorani ”tokio”. kompaniis mier SemoTavazebul siaxleebisa da dagegmili RonisZiebebis Sesaxeb Jurnal “inSide Georgia”-s ”GMC jgufis” generaluri direqtori, qalbatoni Tamuna lomTaTiZe esaubra.

2005 wels ”GMC jgufma” Seqmna sakmaod seriozuli brendi ”Semoixede genacvale”, romelic saqarTveloSi saxinklis tipis pirveli restorani gaxlavT.

dResdRobiT ”GMC jgufis” mmarTvelobis SemadgenlobaSi Sedis

Founded in 2003, “GMC Group” is the first company managing chain of restaurants. The Company history began when “Dzveli Sakhli” restaurant was opened in 2001, giving also birth to foundation of “GMC Group”. After that “Matreshka” and the first Japanese restaurant in Georgia – “Tokyo” was opened.

General Director of “GMC Group” Tamuna Lomtatidze talked to “inSide Georgia” magazine about the company’s innovations and future plans.

“GMC Group” founded a serious brand “Shemoikhede Genatsvale” in 2005 and it was the first khinkali place and restaurant at the same time.

Nowadays, “GMC Group” is the owner of four “Shemoikhede Genatsvale” and the future expansion is already planned.

GMC

Nightlife Issue N:1Business Interview


Tamuna Lomtatidze“GMC Group”

General Director

4 ”Semoixede genacvale”, igegmeba am qselis gafarToebac. 2011 wels kompania samarxvo menius gamravalferovnebasa da mwiri arCevanis gazrdaze muSaobiT iwyebs. 2011 wlisTvis seriozuli promo-aqciebic igegmeba. meore mniSvnelovani siaxle ”Semoixede genacvaleSi” sabavSvo meniua, romelic janmrTel produqtzea orientirebuli. vakis restoranSi gakeTda sabavSvo kuTxec. igegmeba msgavsi kuTxeebis ”Semoixede genacvales” sxva filialebSi gakeTebac.

rac Seexeba kompleqs ”qalaqurs”, meore sarTulze arsebuli restornis mimarTulebis Secvla moxda da man evropulidan kvlavac qalaquri datvirTva miiRo, rac momxmareblis moTxovnebidan gamomdinareobda. amave mizeziT araa SezRudva kompleqsis ”Lounge Bar“-is menuiSic.

Zalian mniSvnelovani siaxle ”qalaqurSi” ”GMC jgufma” italiuri menius SeqmniT SemogvTavaza, risTvisac romidan Sef-mzareuli specialurad Camoiyvanes.

”qalaqurSi” gaxSirda e.w. “private event”-ebi, kompania minimum TveSi erTxel gansxvavebul saRamos gTavazobT. gakeTda Tematuri ”ivenTebi”, rogoric Semodgomaze ”Fall In Love Party” iyo, zamTarSi ”Broadway Party”, axali wlis dResaswaylebis Semdeg ki - ”Hangover Party”, valentinobis dResaswaulze, ”GMC jgufma” ”Bronze Party” SemogvTavaza.

gazafxulze ”Zveli saxlis” Secvlili terasis gaxsnasTan dakavSirebiT, ”GMC jgufi” RonisZiebis Catarebas gegmavs, swored aq moxdeba qarTul samzareuloSi Semotanili evropuli xazis kerZod, individualuri kerZebis menius prezentacia. es niSnavs imas, rom meniu iqneba ara porciuli, aramed evropuli, momxmarebelze individualurad morgebuli, rac qarTul sarestorno biznesSi sakmaod mniSvnelovan siaxles warmoadgens.

The company is planning a diverse menu for fasting in 2011. Some promo-actions are planned too. Another important innovation at “Shemoikhede Genatsvale” is a kids’ menu, orientated on healthy food. Playing corner was made for children at Vake’s branch and it will be made in other restaurant too.

Some changes took place in complex “Kalakuri”. The European restaurant on the second floor of the complex, became “Kalakuri” (Georgian “City Style”), such was a demand of customers.

For the same reason there is no limit in menu of the “Lounge Bar”, which is located on the third floor of the complex.

“GMC Group” has made some important innovations for its customers at “Kalakuri” by introducing Italian menu. The company has invited an Italian chef from Rome.

The number of private events at “Kalakuri” increased during the last four months. The company offers minimum one event every season. As it was “Fall In Love” party in autumn, “Broadway Party” in winter and “Hangover Party” after for New Year’s occasions, “GMC Group” made a “Bronze Party”.

“GMC Group” plan opening event of the terrace at “Dzveli Sakhli” this spring. An individual menu will be introduced then with a new European line in Georgian kitchen. It means that the menu will not be proportional, but individually made for customers. This is a serious innovation in Georgian restaurant business.

GMC

NightlifeIssue N:1 Business Interview


The history of the Company began in 19th century, when Antimoz Chkhaidze, the ancestor of the owners of the Company “Askaneli Brothers” and the initiator of the family business found the cellar in Askana village, the picturesque place in Guria (Western Georgia). The oldest date written on pitchen is 1880. As it is supposed, that the name of the village comes from the name Askan, who was the son of Bakhus’s descendant, Eneas.

So “Askaneli Brothers” succeeds more than century of great Georgian traditions and know-how and started regenerating their family business 10 years ago.

Today Askaneli Brothers combines the viticultural traditions of the regions with the most up to date winemaking technology. Traditional Georgian method: natural fermentation from 100% grape juice with no added sugar, exclusive technology ( some recipes had been handed from generation

Askaneli BrothersBusiness Interview


“askaneli Zmebi”-s istoria guriaSi, sofel askanaSi daiwyo. iTvleba, rom Tavisi saxelwodeba askanam, baxusis STamomavlis, eneasis vaJis, askaniusisgan miiRo. askanaSi dRemdea SemorCenili marani, romelic kompaniis mflobelTa winaparma anTimoz CxaiZem daaarsa. yvelaze Zvel qvevrze 1880 welia amotvifruli, swored am TariRidan iwyeba drois aTvla.

10 wlis win Zmebma CxaiZeebma ojaxuri saqmis aRorZineba gadawyvites. ase daarsda Rvinis mwarmoebeli kompania “askaneli Zmebi”...

kompaniis miRwevebze da miznebze Jurnal “Inside Georgia”-s “askaneli Zmebis“ damfuZnebeli, jimi CxaiZe esaubra.

Cveni kompaniis produqcia: Rvino, WaWa da koniaki didi popularobiT sargeblobs rogorc qveynis SigniT ise gareTac, rac Zalian saamayoa, vinaidan Cveni mizanic swored es aris: rac SeiZleba met qveyanas gavacnoT Cveni qveynis kultura. Rvino cocxali organizmia romelsac

Askaneli BrothersBusiness Interview


to generation ), modern and very strict control of the manufacturing process, advanced bottling line ensure the highest quality of wine from the Company Askaneli Brothers

The founder of the company, Jimi Chkhaidze talked to magazine “inSide Georgia” about the achievements of “Askaneli Brothers”:

“The production of the company: wine, chacha and cognac are very popular not only in Georgia, but also abroad and this is very glorious, because our main purpose was to introduce our culture to many countries as much as it is possible. Wine is a living organism and needs a special approach. I think that having the right values of the company is the reason of “Askaneli Brothers’ ” success. When your business is not only the purpose for you, but first of all is an art, success is guaranteed.

“Askaneli Brothers” is being developed after its foundation and we never stop after some achievements. We have an ambition to present our company on more and more markets and the demands on our production are increasing from year to year and this is a big stimulation for us. Our company has made a rebranding; that we think will make more actual the consumption of our production. We have not only traditional Georgian, but also European aromas and we are planning to realize such initiatives. We want to preserve our quality and increase the number of the sales. We aren’t reducing our attention to old markets and getting ready to conquer the new ones.

gansakuTrebuli midgoma sWirdeba, vfiqrob rom kompaniis swori Rirebulebebi ganapirobebs Cveni produqtebis amgvar warmatebas. rodesac Seni saqme SenTvis ara marto mizani aramed, upirveles yovlisa Semoqmedebaa, warmateba garantirebulia.

kompania daarsebis dRidan viTardeba da Cven arasdros vCerdebiT miRweulze, gvaqvs ambicia rom “askaneli Zmebi” warmovadginoT rac SeiZleba met bazarze, Cvens produqciaze moTxovna wlidan wlamde izrdeba da did stimuls gvmatebs. Cvenma kompaniam ganaxorciela rebrendingi, romelic vfiqrob ufro metad aqtualurs gaxdis Cveni produqciis moxmarebas. Rvinis qarTul tradiciul gemoebTan erTad gvaqvs sxva evropuli gemoebic da momavalSic vapirebT amgvari iniciativebis ganxorcielebas. vgegmavT SevinarCunoT xarisxi da wlidan-wlamde gavaumjobesod gayidvebis maCveneblebi amisTvis ki ukve dapyrobil bazrebs mondomebas ar vaklebT da axal bazrebze Sesasvlelad vemzadebiT.

Investment has a special meaning in a develop-ment of the economy in a country. Many invest-ments were made in Georgia during last years. Keti Bochorishvili, the director of National Invest-ment Agency, talked to magazine “inSide Georgia” about the work made, strategies and the future plans of the agency:

The main goal of National Investment Agency in 2011 is to identify potential investors and make them interested in special projects. The agency is planning to make a base of the potential investors. There will be made 30 projects by us and we’ll try to make them financed according to this base. The agency is going to collaborate with many interna-tional financial institutions and will do its best to make them interested in.

The businessman coming to our country should be able to get information he needs every time.

To promote the export National Investment Agen-cy has worked out two projects. The website www.exports.ge will start working in 2011. There will be published a needful information for the local busi-nessmen. Among them are some trade regimes and standards in different countries. So it will help the businessmen to decide easily where to export their production. The National Investment Agency is also working on another website www.tradewithgeorgia.org. There will be made a cata-logue of Georgian production and the agency will try to make this website popular abroad and show


qveynis ekonomikuri ganviTarebisaTvis investiciebis mozidvas sasicocxlo mniSvneloba aqvs. ukanaskneli ramodenime wlis ganmavlobaSi saqarTveloSi uamravi investicia Caido. gaweuli samuSaos, strategiebisa da samomavlo gegmebis Sesaxeb Jurnal “inSide Georgia”-s ”erovnuli sainvesticio saagentos” direqtori, qalbatoni qeTi boWoriSvili esaubra:saqarTvelos erovnuli sainvesticio saagentos 2011 wlis strategiis mTavar mizans warmoadgens potenciuri investorebis identificireba da daintereseba konkretuli proeqtebiT. saagento gegmavs potenciur investorTa bazis Seqmnas. erTi wlis ganmavlobaSi momzaddeba 30 proeqti, romlis dafinansebasac saagento Seecdeba zemoTaRniSnuli bazis mixedviT. erovnuli sainveesticio saagento iTanamSromlebs saerTaSoriso safinanso institutebTan da maqsimalurad Seecdeba maT dainteresebas. eqsportis xelSewyobis mizniT sainvesticio saagentom ori proeqti SeimuSava. 2011 wels veb-gverdi www.exports.ge amoqmeddeba. veb-gverdze adgilobrivi mwarmoeblebisaTvis saWiro informacia ganTavsdeba. maT Soris, sxvadasxva qveynebTan moqmedi savaWro reJimebisa da standartebis Sesaxeb, rac mewarmeebs daexmareba gadawyvetilebis miRebaSi Tu rogor gaitanon sakuTari

Invest in GeorgiaBusiness Interview

Keti BochorishviliDirector at Invest in Georgia, National Investment Agency

The best sorts of a damp (green) coffee is presented in Georgia, it is parched and

milled here.The highest quality is guaranteed, the product doesn’t contain any additives.

The coffee is imported from a famous Ital-ian company “Sandalj”.

We invite all real coffee-lovers.

yavis saukeTeso jiSebi saqarTvelo-Si nedli (mwvane feris) saxiT Camo-dis, mas adgilze xalaven da fqvaven.garantirebulia umaRlesi xarisxi, produqti ar Seicavs danamatebs. yava Semodis cnobili italiuri kompani-idan ”Sandalj”.namdvili yavis yvela moyvaruls CvenTan vepatiJebiT.

N1 - 100% ROBUSTAN2 - 70% ROBUSTA 30% ARABICAN3 - 50% ROBUSTA 50% ARABICAN4 - 20% ROBUSTA 80% ARABICA

N5 - 100% ARABICAGEORGIA

PIROSMANIGVATEMALA

MEXICOCOLUMBIA

ETHOPIANICARAGUA

BRASILSAN DOMINGO

DE COFFEINCOSTARICA

UGANDAINDIA BABVDAN

INDIA ROYAL

5 Akhvlediani str., Tbilisi25 Gamsakhurdia, Batumi

[email protected]

it on different international exhibitions and road-shows.

The government of Georgia is trying to increase Georgia’s awareness in the whole world with the visits of business delegations and make the in-vestors interested in investing in this country by offering the best environment for business. The country has ameliorated its position in many ways: according to TI (Transport International) Georgia took the first place (in Post-Soviet area except the Baltic countries) as a fighter with cor-ruption. Heritage International placed Georgia as 26th between 183 countries for a free econom-ics. It has to be noticed that in spite of economic crisis, with a help of liberal economic policy, the country could successfully overcome economical difficulties and there was 6.7% economic growth in Georgia in the first half a year 2010. So this ratings raised Georgia’s awareness quite much.

The World’s Bank and an International Financial Corporation made a research “Doing Business 2011”, according to it with the reforms in a busi-ness regulation which took place in Georgia after 2005 Georgia became the first among 174 coun-tries and took 12th place between 183 countries in the rating of ease doing business countries.

All these things make a good basement for at-tracting foreign investments.

produqcia eqsportze. aseve saagento meore veb-gverdis www.tradewithgeorgia.org Seqmnaze muSaobs. aq moxdeba qarTuli produqciis eleqtronuli katalogis ganTavseba da veb-portalis popularizacia sazRvargareT, sxvadasxva saerTaSoriso gamofenebsa da roud-Soebze.saqarTvelos mTavroba cdilobs gazardos qveynis cnobadoba mTels msoflioSi oficialuri biznes-delegaciebis vizitebiT, gamoiwvios ucxoeli investorebis daintereseba da SesTavazos maT biznesis keTebisTvis saukeTeso garemo. gasul wels saqarTvelom gaiumjobesa poziciebi sxvadasxva kuTxiT. magaliTad: TI-is (Transparent International) Tanaxmad saqarTvelo pirvel adgilzea post-sabWoTa sivrceSi (baltiis qveynebis gamoklebiT) korufciasTan brZolaSi. 2010 wels, msoflio bankma da saerTaSoriso safinanso korporaciam gamoaqveynes erToblivi kvleva ,,Doing Business 2011”, romlis mixedviT 2005 wlis Semdeg biznes regulaciebis sferoSi ganxorcielebuli reformebis TvalsazrisiT saqarTvelo dasaxelda msoflioSi yvelaze aqtiur reformatorad 174 qveyanas Soris da saqarTvelom me-12 adgili daikava 183 qveyanas Soris biznesis warmoebis simartivis reitingSi. yvelaferi es saqarTvelos karg winapirobas uqmnis uxcouri investiciebis mosazidad.


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Economic turbulence dictates business planning cycles and initiatives to boost profitability amongst private businesses

Latest research from Grant Thornton International Business Report offers new insight about how far into the future private businesses plan. The most common planning period is 1-3 years, favoured by 49% of business globally. In Georgia 39% of Georgian businesses participating in the survey also have the same planning cycle. Of business following a 1-3 year planning cycle, the highest proportions were in Denmark (64%), followed by New Zealand and the United Kingdom (both 60%) and India and Greece (both 59%). Businesses in China are the longest term planners with 44% of businesses planning more than three years ahead.

ekonomikuri turbulentoba karn-axobs biznes ciklebis dagegmarebas da gvibiZgebs kerZo biznesis Semosavlis amaRlebaze

grand torntonis saerTaSoriso biznes daskvnis bolo kvleva gvTavazobs axal TvalTaxedvas, Tu ramdenad grZelvadian gegmebs akeTeben kerZo biznesebi. yvelaze gavrcelebuli dagegmvis periodi aris 1-3 weli da emxroba globalurad biznesis 49%. saqarTveloSi qarTuli biznesis 39%, rom-lebmac kvlevaSi miiRes monawileoba, iyene-ben igive dagegmvis cikls.biznesSi 1-3 wliani dagegmvis ciklis umaR-lesi proporciebi iyo daniaSi (64%), Semdeg axal zelandiaSi da did britaneTSi (orive 60%), indoeTSi da saberZneTSi (orive 59%).biznesis dagegmisTvis yvelze xangrZliv perods CineTSi iyeneben.

Daniel HilaireManaging PartnerGrant Thornton Georgia


Economics

komforti, xarisxi da sasiamovno garemo, is sami ZiriTadi pirobaa, rasac rogorc

Tbilisis, aseve baTumis aeroporti sTavazobs klientebs.

“Primeclass CIP” paketis farglebSi, agentebi mgzavrebs daexmarebian aero-portSi arsebuli yvela savaldebulo

proceduris gavlas. msurvelebs eZlevaT saSualeba, isargeblon am momsaxurebiT,

rogorc afrenis, aseve TviTmfrinavis daSvebis Semdegac.

isargebleT Tbilisis aeroportis VIP servisiT da Tqveni mgzavroba gacilebiT komfortuli da uzrunvelyofili gax-

deba. “Primeclass CIP” is darbazebi gamoirCeva

orginaluri dizainiTa da ganumeorebeli interieriT, sadac warmodegnilia Taname-drove qarTveli mxatvrebis namuSevrebi:

ferwera, qandakeba, grafika. stumrebs eZlevaT saSualeba, gaecnon

qarTul kulturas. survilis SemTxvevaSi ki, SeiZinon namuSevrebi.

Comfort, quality, nice environment and every-thing you can dream of what Tbilisi and Batumi

International airport can offer you. PRIMECLASS CIP (Commercial Important Person) Service

means:

“Primeclass CIP” service is the whole package of services including both, arrival and departure op-erations. Our “Primeclass CIP“ Agents will gladly assist passengers with all procedures night and

day. Use our VIP service and your journey will be-

come more careless and comfortable.

PRIMECLASS CIP lounges are discriminated by unrepeatable interior, where masterpieces of modern Georgian painters: painting, sculpture

and graphic are introduced. The passengers can also get to know Georgian

culture and can buy some of the works of art exhibited here.

Tbilisi International AirportTel: +995 32 310 330; Fax: +995 32 310 331

E-mail: [email protected]

Batumi International AirportTel: +995 222 35 111; Fax: +995 222 35 112


Tbilisi International AirportTel: +995 32 310 330; Fax: +995 32 310 331


Batumi International AirportTel: +995 222 35 111; Fax: +995 222 35 112


v


Economics

globarurad biznesis 21% emxroboda moklevadian dagegmvas, gansakuTrebiT laTinur amerikaSi, erTad biznesis dageg-mvisTvis iyeneben 12 Tveze nakleb periods. saqarTveloSi am midgomas iyenebs biznesis 35%, rac globalur saSualoze metia. aRsan-iSnavia, rom yvelaze grZeli biznes gegmebi keTdeba finansur seqtorSi.

saqarTveloSi, grand torntonis bevr kerZo kompaniasTan gamocdileba gviCvenebs, rom 3 weli aris yvelaze gavrcelebuli dageg-mvis periodi. Cveulebriv, Cvens qveyanaSi, biznesis dagegmva keTdeba 3 wlis ganmav-lobaSi. ekonomikuri arastabilurobis gaT-valiswineba aris savsebiT gamarTlebuli. globaluri ekonomikuri krizisi, aseve iwvevs formalur dagegmvas, rac ufro da ufro moqnils xdis warmoqmnil sirTulee-bze reagirebas. Tumca, moklevadiani samo-qmedo gegma ar gamoricxavs grZelvadiani strategiuli gegmis saWiroebas. mokleva-dian perspeqtivaSi problemebis gadaWra ufro advilia, Tu bizness aqvs grZelvadian gegmaze naTeli xedva.

Grant Thornton’s experience with many of the pri-vate companies in Georgia shows that 3 years is the most common planning period. Usually busi-nesses plan up to 3 years in our country. This is quite justifiable taking into account the economic instability. The global economic downturn is also challenging the formal planning and making it more and more flexible to be able to respond to arising difficulties. However, having a short-term operational plan does not eliminate the need for having a long-term strategic plan. The challenges in the short-term perspective are easier to over-come if the business has clear vision of its long-term plan.

saeTaSoriso biznes daskvnam , gviCvena rom produqtis inovacia ufro warmatebuli iniciativaa mogebis gazrdisTvis. rodesac bizness sTxoves yvelaze momgebiani inicia-tivis gansazRva, 20 % daeyrdno inovaciebs, 18% danaxarjebis Semcirebas, xolo safaso strategias 13%es maCvenebeli TiTqmis emTxveva qarTuli biznesis pasuxebs, garda, xarjebis Semci-rebisa, rac qarTuli kompaniebis SemTx-vevaSi 7 % iyo.

Short term planning is favoured by 21% of busi-nesses globally and is especially common in Latin America, with businesses using a planning cycle of less than 12 months. Georgia, with 35% of busi-ness adopting this approach, is also well above the global average of 21%. It is noteworthy that fi-nancial services sector is where businesses make the longest plans.

The International Business Report also reveals that product innovation is seen as the most suc-cessful initiative for boosting profitability. When businesses were asked to identify the initiative that helped profitability most, 20% cited innova-tion followed by cost cutting (18%) and pricing strategy (13%). These indicators almost coincide with the responses of Georgia businesses, with the exception of cost cutting mentioned by only 7% of companies.

NightlifeLuxury


uaxlesi sportuli manqana “Jaguar C-X75” kopaniam 75 wlis aRsaniSnavad gamouSva. misi dizaini uCveuloa da absoluturad gansxvavebuli kompaniis stilisgan. amasTan erTad is teqnologiuradac inovaciuria: aqvs 195 cx.Z simZlavris 4 eleqtroZravi da 95 cx.Z simZlavris 2 mikroturbina. 115 km-is gavlis Semdeg, roca saWiro iqneba eleqtrobatareebis damuxtva, maRali siCqaris SemTxvevaSi maT amaSi mikroturbinebi exmareba. turbinebs aqvs ”Track” reJimSi SesaZlo maqsimaluri siCqare, 320 km\sT gazardos TiTqmis 330 km\sT-mde. avtomobilis aCqarebas rac Seexeba, 0-1000=mde mxolod 3.4 wams andomebs, 0-100 km\sTmde ki 5.5 wams.

The brand new sporty car “Jaguar C-X75” was released for the occasion of the company’s 75th anniversary. Its design is unusual and absolutely different from the other models in the company’s style. It is technologically innovative too: it has four 195-horse 4 electric motors and 95-horse 2 micro turbines. After going 115 kilometres, while charging of electric batteries is needed, if there is high speed, the micro turbines help them or add 188 horsepower. In a “Track” mode it’s possible to increase the maximum velocity 320km\h to almost 330 km\h. If we talk about acceleration, it takes only 3.4 seconds to reach 1,000 and 5.5 seconds to reach 100 km\h.

Jaguar C X75

Nightlifev Luxury


Jaguar C X75

Ferrari FF

NightlifeLuxury


”ferari” Tavisi oTxadgiliani “Ferrari FF”-is msoflio premieras Jenevis saavtomobilo gamofenaze gegmavs.

rac Seexeba Zravs, esaa 6.3-litriani V12, romelsac sawvavis pirdapir wvis kameraSi miwodebis sistema emsaxureba. Zravi winaa ganlagebuli. mis mier gamomuSavebuli 660 cxenis Zala (8 000 br/wT-ze) 683 niutonmetri (6 000 br/wT-ze) ordiskiani quros gavliT, f1-is tipis gadacemaTa kolofs miewodeba. avtomobilis wonisa da simZlavris fardoba, 2.7 kilogramze erTi cxenis Zalaa. ”Ferrari FF” adgilidan 100 km/sT siCqaris akrefas 3.7 wamSi aswrebs, misi maqsimaluri siCqare ki 335 km/sT-ia.

avtomobili aseve aRWurvilia si stema stop/startiT, egreT wodebuli magnetoreologikuri amortizatorebiT, ”brembos” karbon-keramikuli muxruWebiT da sxva Tanamedrove teqnologiebiT.

”Ferrari FF” Sesaxeb ufro dawvrilebiTi informacia Jenevis avto Souze gamoqveyndeba.

Ferrari FF (Ferrari Four) is Ferrari’s first four-wheel-drive model. Its presentation is planned for the Geneva Auto Show.

Powering all four wheels is a naturally-aspirated 6.3-liter V12 direct injection engine, with 660bhp (at 8000 rpm) and 504 lb-ft of torque. That’s enough to motivate the 3,946 lb. FF 62MPH in 3.7 seconds, with a top speed of 208 MPH.

Ferrari claims its 4RM (four-wheel drive) weighs 50% less than a conventional four-wheel drive system, maintaining a rear-biased weight distribution (53 per cent over the rear axle).

Completely integrated with the car’s electronic dynamic control systems, the four-wheel drive technology delivers performance on all terrains and in all conditions via continuous predictive torque distribution to all four wheels.

The FF is also equipped with the latest magneto rheological damping system (SCM3), as well as the most recent development in carbon-ceramic brakes from Brembo.

More information will be made available at the Geneva Auto Show.

Tiffany & Co.

NightlifeLuxury


To celebrate a New Year of the Rabbit, Tiffany & Co. has created an 18-karat gold charm inspired by the Chinese zodiac symbol. Of the 12 animals that make up the horoscope’s 12 year cycle.

Besides the golden rabbit designed by Paloma Picasso, Tiffany & Co. has also unveiled a selection of charms called ‘Lai See’, the accessories feature Chinese symbols for luck and wealth in 18-karat gold and are crafted with a red enamel finish.

Tiffany & Co. has unveiled its Valentines collection of men’s accessories named ‘For Him”. The line includes standout pieces, cufflinks made of silver, titanium and gold, as well as a money-clip in silver by Paloma Picasso.” “For Him” consists of stainless silver and black watches and cufflinks by “Atlas”.

kurdRlis axali wlis aRsaniSnavad ”Tiffany & Co.”-m Cinuri zodiaqos simbolos STagonebiT 18-karatiani oqros yelsabami Seqmna, 12 cxovelidan, romelic qmnis horoskopis 12-wlian cikls.

amasTan, paloma pikasos dizainiT ”Tiffany & Co.”-m gamouSva ”Lai See” saxelwodebis mqone xazi, romelic Sedgeba iRblisa da keTildReobis Cinuri simboloebisgan. aqsesuarebi damzadebulia 18 karati oqrosa da wiTeli minanqris daboloebisagan.

“Tiffany & Co.”-m valentinobis dResaswaulTan dakavSirebiT sazogadoebas mamakacis aqsesuarebis axali koleqcia “For Him” warudgina.

xazSi aris gamorCeuli majis saaTebi, oqros, titaniumisa da vercxlisgan damzadebuli manJetis sakinZebi, agreTve paloma pikasos diaziniT Seqmnili vercxlis safule da “Atlas”-is vercxlisa da Savi feris uJangavi foladis saaTebi da manJetebis sakinZebi.


NightlifeBrands

BRIONI

“Brioni” is a brand of men’s elegance. “Brioni Roman Style” is a fashion house which makes one of the most expensive suits in the world. It has been producing hand-made luxury production since 1950-ies.

Film stars such as Clark Gable, Henry Fonda, John Wayne, Kirk Douglas are customers of “Brioni”. The unforgettable style of James Bond was created by this company too.

BRIONI

„brioni“ mamakacuri eleganturobis brendia. modis saxli “Brioni Roman Style” qmnis msoflioSi erT-erT yvelaze ZviradRirebul kostumebs. kompania 1950-iani wlebidan xelnakeT da Zvirfas produqcias awarmoebs.

„brionis“ momxmareblebi arian iseTi varskvvlavebi, rogoric klark geibli, henri fonda, jon veini da kerk duglasia. swored amave brendma Seqmna dauviwyari jeims bondis stilic.

KITON

„kitoni“ tansacmlis mwarmoebeli kompaniaa, romelsac safuZveli 1968 wels italiis qalaq neapolSi Caeyara. kompania weliwadSi daaxloebiT 20,000 kostums awarmoebs. arsebobs ori xazi - „klasikuri“ da “CIPA 1960“. „kitonis“ nawarmi gansakuTrebuli qsovilisganaa Seqmnili da xelnakeTi gaxlavT.

KITON

“Kiton” is a clothing company founded in 1968 in Naples, Italy by CiroPaone. The company makes about 20,000 suits per year.There are two lines the “classic line” and the “CIPA 1960” line. “Kiton” dress shirts made of a special material are also hand crafted.

ZILLI

kompania „zilis“ produqcia ZiriTadad or qveyanaSi - safrangeTsa da italiaSia warmoebuli. yoveli aqsesuari da samosi umaRlesi xarisxis qsovilisganaa damzadebuli. am brends arasdros ganucdia moduri tendenciebis gavlena, „zilim“ Tavad Seqmna sakuTari stili.

dResdReobiT „zili“ mamakacebis tansacmlis mwarmoebeli msoflios erT-erTi saukeTeso brendia.

ZILLI

The production of the company is produced in two countries- Italy and France. All accessories and clothes are made of the highest quality materials. This brand has never been influenced by the fashion tendencies, but it made its own style.

Nowadays, “Zilli” is one of the best brands making garment for men. Not many companies can offer such a high quality production to men.


vNightlifeBrands

CORNELIANI

„korneliani“ tansacmlis mwaromobeli kompaniaa, romelic ZiriTadad kostumebs warmoadgens. kompaniis erT-erTi yvelaze cnobili koleqcia „Trend” gaxlavT. am xazis ZiriTadi mizani axalgazrda Taobis dainteresebaa. dizainerebs 1930-iani da 70-iani wlebis stilis moduri xazis Seqmna surdaT. kompania ZiriTadad mamakacis tansacmelze muSaobs.

CORNELIANI

“Corneliani” is an Italian clothing manufacturer best known for its suits. One of the best-known lines of “Corneliani” is their Trend line of clothing. The goal of this line is to tempt the younger generation. The designers wanted to create a stylish line and the main style is of 1930-ies and 1970-ies. The company mostly provides men’s line.

CANALI

Zmebma jovani da jakomo kanalim 1934 wels daaarses kompania, raTa umaRlesi xarisxis tansacmeli ewarmoebinaT. „kanali“ qmnis aqsesuarebs, aqvs rogorc perangebis, halstuxebis, qamrebisa da fexsacmlis, aseve sportuli gansxvavebuli xazic. tansacmeli italiaSi mzaddeba.

CANALI

In 1934, the brothers Giovanni and Giacomo Canali founded a company to produce high quality clothing. “Canali” makes accessories and collections of shirts, ties, belts, shoes and the distinctive line of Canali Sportswear. Each garment is tailored and produced in Italy.

RALPH LAUREN

“ralf loreni“ aris amerikuli brendi, romelic 1967 wlidan moyolebuli mamakacis gansakuTrebul stils qmnis. kompaniis damaarsebeli dizaineri ralf loreni gaxlavT. modis saxli mamakacis, bevri saintereso koleqciis avtoria.

RALPF LAUREN

“Ralph Lauren” is an American brand, which has been creating a special style of men since 1967. The founder of the company is designer Ralpf Lauren. The fashion house is an author of many interesting collections for men.

Nur

NightlifeLuxury


cnobili somexi iuveliri nuri somxeTis dizainerTa kavSirisa da dizainerTa saerTaSoriso asociaciis wevri gaxlavT, aseve studia ”nur dizainis” direqtori.

1994 wels fsevdonim ”nuris” mqone xelovanis namuSavrebi pirvelad gamoCnda. yoveli samkaulis SeqmnasTan, axali ideis dabadebasTan erTad nurisTvis ufro cxadi xdeboda aucilebloba Tavisi kvalis datovebisa saiuveliro xelovnebaSi, ostatTa sakuTari skolis Camoyalibebis saxiT, sadac mTavar adgils xelovneba, originaluri ideebi da daxvewili gemovneba daikavebda.

ra aris ”nuri”? pirvel rigSi is iTargmneba rogorc ”broweuli”, romelic izrdeba mxolod iq, sadac mze da wyalia. igi garedan ubraloa, Signidan ki rTuli. nuric Tavis klientebs ase arCevs garegnulad ubralos xolo Sinaganad mdidar da sainteresos mas yvela klientTan individualuri midgoma aqvs, nuri araerTi Zalian lamazi da yvelasgan gansxvavebuli koleqciis avtoria.

Famous Armenian jeweller, Nur is a member of the Union of Armenian Designers and Designers’ International Association. He’s also a director of studio “Nur Design”.

The first works of an artist under the pseudonym “Nur” were released in 1994. After creating each work, getting a new idea he was getting sure about the necessity of leaving his mark in a jewellery art by opening his own Master’s school, where the art, original ideas and a good taste takes the main place.

So what is “nur”? It is translated as a pomegranate. It grows only where the sun and water is. It’s simple from outside but the inner side of it is complex.

Nur chooses clients just like this too - with a plain outward appearance and rich and interesting inside. He has an individual approach to his clients and Nur is an author of many nice and different collections.

NightlifeHi-Tech News


LG-is uaxles gamogonebas warmoadgens msoflioSi yvelaze didi, 183 sm-is diago-naliani FULL LED 3D- televizori, Zalzed gansxvavebuli didi ekranis zomiTa da bune-brivad sufTa, mravalferovani suraTiT, romelic gamosaxulebas iseT mimzidvels xdis, rogoric aqamde arasdros yofila.

FULL LED 3D televizori, LG-isuaxlesi teqnologiTaa aRWurvili, romelic misi internetTan mierTebis saSualebas iZl-eva, es ki SesaZlebels xdis momxmarebelma martivad miRos informacia mogzaurobis, janmrTelobisa da sxva saintereso Temebis Sesaxeb. mayureblebs aseve SeuZliaT isarge-blon YouTube-isa da Google’s free web photo servisebiT.

LG’s latest invention is the world’s Largest FULL LED 3D TV with extra spacious screen size of 183 cm diagonals,beautifully crisp and with colorful picture,which makes an image more immersive than ever.

FULL LED 3D is equipped with LG’s lat-est developments in connectivity and smart technology,makes it possible to access infor-mation about travel, health and anything else easily by using the contents cube feature. View-ers can also enjoy video streaming from You-Tube and photos via Google’s free web photo service.

3D

goirgi danelia, cnobili qarTveli reJisori.

daibada 1930 wlis 25 agvistos, TbilisSi. man saxeli sabWoTa kavSiris masStabiT Tavisi ”sevdiani komediebis” wyalobiT moipova.

giorgi danelia moskovis arqiteqturis institutis dasrulebis Semdeg Tavisi profesiiT muSaobda. 1956 wels ki ”mosfilmis” reJisuris umaRlesi kursebi daasrula.

giorgi danelia aris avtori an Tanaavtori rogorc Tavisi, iseve sxva reJisorebis mier gadaRebuli filmebis scenarebisa. maT Sorisaa ”iRbliani jentlmenebi”. sergei bodrovis ” frangi” (1988), ”salami mesayvire Carlisgan” (1998). giorgi danelias yvelaze cnobil filmebs Sorisaa ”mimino”. es aris danelias is namuSevari, romelmac waruSleli kvali datova misi Semoqmedebis Tayvanismcemlebze. “miminos” frazebs

Giorgi Danelia, famous Georgian film director.

He was born in Tbilisi, on 25 August 1930. He became known during the Soviet Union for his “sad comedies”.

Danelia graduated from Moscow Architecture Institute and worked as an architect. In 1956, he entered the Higher Director’s Courses at “MosFilm” Studio.

Giorgi Danelia is author or co-author of scripts to most of his films; He also wrote scripts for films by other directors, among which are “Gentlemen of Fortune” (1972), “Frenchman” (1988) with Sergei Bodrov and “Hello from Charlie the Trumpet Player” (1998) with Sergei Dernov.

One of Danelia’s most popular movies is “Mimino “(1977). This is Danielia’s unforgettable creation. Even today people use the phrases and expressions from “Mimino” in their everyday life.

Danelia’s work “Walking in the Streets of Moscow” received award at Cannes film festival in 1964. He also won “Nika” (1991), “Kinotavr” (2000) and other awards. Among those is a Medal of Honor for his

Georgi Danelia


World Art Person

Georgi Danelia

yoveldRir cxovrebaSi araerTi adamiani dRemde iyenebs.

1964 wels kanis konofestivalze, jildo moipova danelias mxatvrulma filmma ”vabijeb moskovis quCebSi”. garda amisa reJisori ”nikas” (1991), ”kinotavris” (2000), araerTi saxelmwifo premiisa, maT Soris gaxlavT Rirsebis ordenis kavaleri ”sazogadoebis winaSe damsaxurebebis gamo ”.

giorgi danelias filmebs aqvT is gansakuTrebuli maxasiaTeblebi, romelic maT dauviwyars xdis da swored esaa mizezi imisa, rom isini dRemde saocrad popularulia yvela Taobis mayurebelSi.


“Great service to the society”.

Giorgi Danelia’s films have magic features that make them unforgettable. That is the reason why they continue to be very popular among people from various generations.

World Art Person

52 52

”Tuki didi doziT miawvdi msmenels ugemovno musikas, es Tavis kvals tovebs, radganac musikas Zalian didi gavlena aqvs adamianze, Tumca dro yvelafers alagebs, Cvens qveyanaSi ki yvela momRerals Tavisi msmeneli hyavs.”

lela wurwumias pirveli nabijebi scenaze adreuli bavSvobidan iwyeba, rodesac 5 wlis gogona moswavle-axalgazrdobis sasaxleSi qalbaton Sura janeliZesTan miiyvanes. rogorc qalbatoni lela ambobs, maSin ukve icoda, rom scenaze dgoma surda. sasaxleSi siarulis periodSi paralelurad sxvadasxva ansamblebSic mReroda. Semdeg swavla saestrado saswavlebelSi ganagrZo, sadac pirdapir mesame kursze dasves vokalis ganxriT. Semdeg lela wurwumiam Teatralur universitetSi mus-komediis fakultetze Caabara, romlis dasrulebis Semdeg, 2 weli aspiranturaSi qalbaton cicino cicqiSvilTan swavlobda.

1996 wlidan moyolebuli, nel-nela iwyeboda momRerlis SemoqmedebiTi winsvla... TiTqmis sami weli restoran ”evropaSi” cocxal bendTan erTad yoveldRe mini-koncertebi hqonda... es iyo is periodi, rodesac ukve kompozitorTa axali Taobac wamovida.

1997 wels pirvelad gaemgzavra israelSi da dauRalavi Sromis Sedegad SeZlo kidevac iqauri msmenelisaTvis Tavis Seyvareba da ukve 2005 wels qalbatoni lela wurwumias solo-koncertma Tel-avivis, Teatr ”nogaSi” sruli anSlagiT Caiara. Tavisi pirveli albomic momReralma israelSi gamouSva.

iyo bevri winaaRmdegobac... ”imarTeboda bevri koncerti da saRamo, magram ratomRac maTSi monawileobas arasdros viRebdi, simarTle giTxraT, ase kardakar ver vivlidi, magram Tuki vinmesTan mivdiodi, sxvadasxva formiT Cemi uariT gamostumreba xdeboda”...

1999 wels basa focxiSvilma gadaiRo klipi simReraze ”gixaroden” da swored amis Semdeg moxda lela wurwumias ekranze aqtiurad gamoCena. amave wels gaimarTa koncerti saxelwodebiT ”me-20 saukunis saukeTso 20

“If you made people listen to low quality music all the time, it will leave its mark, because music has a big influence on a person, but time places everything and every singer has his own listeners in our country”.

Lela Tsurtsumia’s first steps on a scene were made in her early ages, when she was five years old and brought to “Youngsters Palace” to Mrs. Shura Janelidze. As Mrs. Lela says, for that time she already knew that she wanted to be on the stage . Wile studying at “Youngsters Center” she was singing in different choirs. Then she continued studying at “Scene Art College” where was placed on the 3rd course at the faculty of singing. Lela Tsurtsumia continued her studies at the Theater University on a faculty of Musical Comedy and after graduating she went to 2 years postgraduate studies to Tsistsino Tsitskishvili.

The creative success of the singer started from 1996. She sang at restaurant “Europe” with a band and had mini-concerts everyday for almost 3 years. That was a period when composers of a new generation were coming.

She went to Israel for the first time in 1997 and after a hard work became loved by local listeners and she gave her first concert in Tel-Aviv theatre “Noga” in 2005 and the hall was full. The first album the singer released in Israel also.

There were many contradictions too... “Many concerts and evenings were made, but I was never taking part in them, to say honestly, I couldn’t ask anyone for help, but If I did it, I was sent back with regrets in some different forms”...

Basa Potskhishvili filmed a video on song “Gikharoden” and right after that Lela Tsutsumia was on TV often. Then the concert named “The best 20 songs of 20th Century” was made where Vaja Azarashvili’s song “All My Life” was sang with a new interpretation by Lela Tsurtsumia. Then it was followed by Rusa Morchiladze’s “Dream”, duet with Achiko Meparidze and so on. It was a period when the taste of Georgian public started changing, changed demands “I wanted to offer something new to people and I have started working for my first solo-concert which was performed in Tbilisi Concert Hall (Event Hall) on October 25th, in 2000. It was the first show with costumes, there wasn’t comp ‘ere. The concert wasn’t commercial for that


Art PersonLela Tsurtsumia

53 5353 www.inSideGeorgia.ge


simRera”, romelSic Sevida qalbatoni lelas mier axali interpretaciiT Sesrulebuli vaJa azaraSvilis simRera ”mTeli Cemi cxovreba”. amas mohyva rusa morCilaZis ”sizmari”, dueti aCiko mefariZesTan da a.S. es ukve is periodia, rodesac qarTveli msmenelis gemovnebam daiwyo Secvla, Seicvala moTxovnebi, ”mindoda raime axali SemeTavazebina mayureblisTvis da ukve Cemi pirveli solo-koncertisaTvis daviwye mzadeba, romelic 2000 wlis 25 oqtombers filarmoniis did sakoncerto darbazSi Sedga. es iyo kostumirebuli Sou, ar hyavda konferansie, im momentSi am koncerts ar hqonda komerciuli datvirTva, Tumca aman samomavlod didi Sedegi gamoiRo ”...

momRerali fiqrobs, rom mis SemoqmedebaSi Zalian mniSvnelovani roli imijma iTamaSa. miaCnia, rom adamians Sroma xSir SemTxvevaSi aucileblad ufasdeba. ”es saqme araa CemTvis garToba da mas bevri ram Sevwire. bevri adamiani, mxolod studiaSi Caweraze daswrebis Semdeg xvdeba, Tu raoden rTuli procesia yovelive imis ukan, rasac xalxi sam-oTxwuTiani produqtis saxiT iRebs”.

rogorc momRerali ambobs, warmetebis miRwevis umniSvnelovanesi komponenti gunduri TamaSia.

mniSvnelovnad saqarTveloSi dRemde gadauWrel mekobreobis problemas miiCnevs.

axalbeda niWier momRerlebs pirvel rigSi Sromismoyvareobas, saqmisadmi seriozul damokidebulebas urCevs da gaTviTcnobierebas imisa, rom es aris saqme da ara garToba.

moment but it had very big results after”...

The singer thinks that image played a very important role in her life. She thinks that work is always estimated. “This work is not entertaining for me and I have sacrificed many things because of it. Many people realize how difficult this work is just after attending on song recording what kind of process is behind over a 3-minute-lasting product”.

As the singer says one of the most important elements of success is a “group work”.

A very important problem is pirating in Georgia.

Tsurtsumia advices to beginner and young singers have a serious approach to work, be hardworking and realize that this is a work and not an entertainment.





Our thanks to Limousine Centre

reJisor daTo imedaSvilisa da misi meuRlis, anis siyvarulis istoria daaxloebiT oTxi wlis win daiwyo da Zalze swrafad ganviTarda, gacnobidan sul mcire xnis gasvlis Semdeg wyvilma daojaxeba gadawyvita. ”arasdros mesmoda, rodesac ambobdnen, Cven erTmaneTi egreve Segviyvarda, es sascilod meCveneboda... ” RimiliT ixsenebs ani, romelmac daTos, axal binaSi gadasvla TviTon daaswro.

maTi cxovreba savsea surprizebiTa da saCuqrebiT, cdiloben yvela dResaswauli saTanadod aRniSnon.

rogorc ani ambobs, isini dRemde SeyvarebulebiviT arian da Tanacxovrebam namdvilad ar gaucrua imedebi, rogorc es bevri adamianis cxovrebaSi xdeba. ani daTos gadaRebebisas sul Tan axlda da xSirad axerxebda msaxiobebisaTvis brazmoreuli reJisoris risxvis aridebas, ris gamoc maTi guli umalve moigo.

meuRleebisaTvis erTad muSaoba (”ocnebis

Love story of director Dato Imedashvili and his wife, Ani started and developed quickly for about four years ago and they made a decision of get-ting married after a short time of acquaintance. “It was impossible for me to understand before; when people were saying that they fell in love at first sight. It seemed funny for me” – says Ani smiling, (she was the first who moved to the new apart-ment of Dato, even before him).Their life is full of surprises and they still live like boyfriend and girl-friend and cohabitation hasn’t disappointed them like it happens in lives of many people.

Ani was always with Dato while filming and she could often avoid actors from anger of the director, so she easily won their hearts.

It wasn’t easy for the couple to work together (“City of Dream”), and the filming group struggled to have her verified on role, because the director was against it. Ani and Dato think that working together is very difficult for a couple -”You have hundred times much responsibility then the oth-ers”- says Ani.


NightlifeCouple

Dato and Ani

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qalaqze”) ar iyo advili, daTos anis rolze damtkiceba gadamRebi jgufis ZalisxmeviT moxda, radganac reJisori amis winaaRmdegi gaxldaT. anisa da daTos miaCniaT, rom wyvilis erTad muSaoba Zalian rTulia -”am dros sxvaze asjer meti pasuxismgebloba gekisreba”, ambobs ani.

anisa d adaTos azriT, ojaxuri bednierebis universaluri recepti ar arsebobs. problemebi xelovnurad ar unda Seqmna, aucilebelia gulaxdiloba, col-qmari funqciebis sworad gadanawilebas maqsimalurad unda Seecados. daTos miaCnia, rom qalma ojaxSi Tbili atmosferos Seqmnasa da wvrilmani problemebis mogvarebaze unda izrunos, mamakaci ki mTavar sakiTxebs unda gaumklavdes - ”Cem gverdiT lideri qali ver warmomidgenia, da rogorc ”Cemi qali” naklebad mainteresebs, Tumca, zogadad SeiZlba damaintresos rogorc liderma, mas mxolod saqmian partniorad aRviqvam.” anis azriT yvela ojaxs bednierebis Tavisi, individualuri ”gasaRebi” aqvs da ar arsebobs erTi, gansazRvruli recepti, Tumca ojaxis Seqmnis gadawyvetilebis miReba patara asakSi bevrad ufro rTulia. ”mkiTxvelebs ki getyviT, siyvaruli aris yvelafris mTavari RerZi- muza, mis irgvliv trialebs yvelaferi, ase, rom giyvardeT erTmaneTi da iyaviT bednierni!”

Ani and Dato think that there is no universal recipe of happiness. You shouldn’t make some artificial problems, openness is necessary and a couple should divide their functions in a right way as much as it’s possible. Dato thinks, that a woman should make a warm atmosphere at home and man should resist the main questions – “I can’t imagine a “leader woman” with me as “my wife” she’s less interesting for me, but generally I can be interested in her just as a business partner.

Ani thinks that each family has its own “key” of happiness and there is no definite recipe, but adds that making a decision of getting married is more difficult in young ages. “I’ll say to the readers that love is a main axis of everything – muse, every-thing spins around it, so love each other and be happy!”


NightlifeStory

Imedashvili

Director: Ilya MantarlyanIdea: Creative Productionphoto LIG StudioModel: Marika Merabishvili, Vato Kobidze Our thanks to: Geovane Gentile, Art Academy

Art and Passion


Photossesion

CON

SHORENA BEGASHVILI

CON

SHORENA BEGASHVILI



Director: Ilya MantarlyanIdea: Creative ProductionPhoto by LIG StudioActress: Shorena Begashvili

The company “SIXT” counts almost a century long history. It all started in 1912 with two “Mer-cedes –Benz” and one “Luxus-Landaulet” cars and today the company is present in over 105 countries worldwide with 3500 service branches. The company which is still managed by the Sixt family has never seen the fallouts in its steady growth for almost 100 years.

“SIXT Georgia”, the franchise, is the company’s newest development. Its founding company “LLC Car Rent and Trade” while in vehicle business for some time, decided to introduce in Georgia a well known brand for the car rental services and there was no better choice than “Sixt”. A fleet of new cars is selected to match any kind of demand-from com-pact and small cars to full-size SUVs and 4WDs. The plans for the future are also ambitious and aggressive – another office in Batumi for this sum-mer season, and the car rental services in Svaneti with specially equipped off-roaders for winter. Our rates are the lowest in Georgia and our cars are the best. “SIXT Georgia” celebrated its opening on February 1, 2011 in the Tbilisi Event Hall.

Sixt Rent Car

NightlifeSocial Event


kompania „siqstis“ TiTqmis saukunovani istoria gaaCnia. yvelaferi 1912 wels ori “Mercedes-Bentz”-iTa da erTi “Luxus-Landaulet”-iT daiwyo, dRes ki kompania warmodgenilia msoflios 105 qveyanaSi 3500 momsaxurebis ofisiT. kompanias, romelsac dResac „siqstis“ ojaxis wevrebi marTaven, zrdasa da ganviTarebaSi Seferxebebi arc erTxel ar ganucdia.

„siqsti saqarTvelo“, franCaisingi, kompaniis ukanaskneli siaxlea. rodesac misma damfuZnebelma kompaniam „Car Rent and Trade“ gadawyvita saqarTveloSi avtogaqiravebis cnobili brendis Semoyvana, “siqsti“ saukeTeso arCevani aRmoCnda. axali manqanebis parki isea SerCeuli, rom yvela SesaZlo moTxovna dakmayofildes - mcire kompaqturi manqanebiT dawyebuli SUV da 4WD maRali gamavlobis avtomobilebiT damTavrebuli. samomavlo gegmebi agreTve Sedis- kidev erTi ofisi baTumSi sazafxulo sezonisaTvis da sagangebod aRWurvili jipebiT momsaxureba svaneTis Tovlian mTebSi. „siqstis“ fasebi saqarTveloSi yvelaze dabalia, xolo manqanebi saukeTeso. „siqst saqarTvelom“gaxsnis ceremoniali Tbilisis “ivenT holSi” 2011 wlis 1 Tebervals aRniSna.

vvSixt Rent Car



23 Tebervals sastumro Radisson Blu Iveria-Si kompania “Aray Tomorrow”-sa da “LG Electronics”- is axali, eqskluziuri produqciis msoflioSi yvelaze didi, 183 sm-is diagonaliani FULL LED 3D- televizoris, prezentacia gaimarTa. misi SeZena ki saqarTveloSi, mxolod ,,Aray Tomorrow”- s maRaziaTa qselSi aris SesaZlebeli.



On 23rd of February at Radisson Blu Iveria Hotel was held presentation of the brand- new, exclusive product LG’s latest invention, world’s Largest FULL LED 3D TV, of the company “Aray Tomorrow” and “LG Electronics”. Acquisition of LG’s Brand new product is possible only in the shops of company “Aray Tomorrow”.

Presentation

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Presentation


Golden Brands

”Global Idea”-m da gazeTma ”The Financial”, sastumro ”Radisson Blu Iveria”-Si 2010 wlis rCeuli brendebis dajildoebis rigiT meeqvse ceremoniali, “Golden Brand 2010” gamarTa.RonisZiebis generaluri sponsori ”Georgian Water and Power” gaxldaT. ”oqros brendi” avlens da ajildovebs im kompaniebs, romlebic brendingul saqmianobaSi gansakuTrebul warmatebebs miaRwies. wlevandel RonisZiebas 100-ze meti wamyvani kompaniis xelmZRvaneli piri eswreboda. ”Golden Brand 2010”-is sapatio stumrebi Tbilisis meri gigi ugulava, sakrebulos Tavmjdomare zaal samadaSvili, baTumis meri robert CxaiZe, zugdidis municipalitetis sakrebulos Tavmjdomare levan konjaria, mestiis municipalitetis Tavmjdomare, goCa gvarliani, aseve saqarTveloSi akreditebuli sxvadasxva qveynebis elCebi gaxldnen.

Global Idea and a newspaper “The Financial” made 6th Annual Award Ceremony of selected brands - “Golden Brand 2010” at the hotel “Radis-son Blu Iveria”. General sponsor of the event was “Georgian Wa-ter and Power”.“Golden Brand” reveals and awards companies which have achieved utmost success in their branding business. The brand popularity is re-vealed by the preliminary survey making key focus on creative branding-related solutions.This year the event was attended by more than 100 top managers of the leading companies. “Golden Brand 2010” had honored guests: Tbilisi Mayor Gigi Ugulava, Chairman of Tbilisi City Council, Batumi Mayor Robert Chkhaidze, Chairman of Zugdidi Municipality City Council Levan Konjaria, Chairman of Mestia Municipality City Council, Go-cha Gvarliani and also by Ambassadors of differ-ent countries.

Social Event


Golden BrandsSocial Event


Bravo Records

“Bravo Records” axali musikaluri biznes-kompaniaa, romelic aerTianebs xmis Camwer studias, musikalur gamomcemlobas, xmis Camwer kompanias (Record Label) da apirebs musikosebis karieris menejmentisa da saavtoro uflebebis marTvis mimarTulebiT muSaobas rogorc saqarTveloSi, aseve mis farglebs gareT.

“Bravo Records”-is gaxsnasTan dakavSirebiT, saqarTvelos cnobili brazilieli musikosi tania maria estumra da qarTvel msmenels kidev erTi dauviwyari saRamo aCuqa. es saqarTveloSi misi rigiT meoTxe viziti gaxldaT.

Jurnali “inSide Georgia” “Bravo Records”-s samomavlo gegmebis warmatebebiT ganxorcielebas usurvebs.

“Bravo Records” is a new musical business company, which is consist of a voice recording studio,musical publisher, voice recording company (Record Label) and is going to work with musicians’ career management and copyright protection not only in Georgia, but abroad too.

Famous Brazilian musician, Tania Maria came to Georgia on the opening of “Bravo Records” and made one more unforgettable evening for Georgian public. This was her 4th visit in Georgia. “inSide Georgia” magazine wishes “Bravo Records” to realize its future planes successfully.

Social Event


Bravo RecordsSocial Event


NightlifeJazzEvent

Since 1998, Eastern Promotion has promoted in the Caucasus region notable and highly celebrated musicians. This time the company has invited Jamaican musician Alexander Monty. His concert took place at Tbilisi Event Hall.Alexander maintains an active touring schedule, from intimate jazz clubs to concert halls and jazz festivals around the globe. His collaborations span multiple genres, styles, and generations. His projects have been as varied as assisting Natalie Cole in her tribute album to her father, in 1991 (the resulting album, Unforgettable, won seven Grammy awards), performing George Gershwin’s “Rhapsody in Blue” at the Verbier Festival in Switzerland, and recording the piano track for the movie soundtrack of Clint Eastwood’s Bird, a movie about life of jazz titan Charlie Parker.

In Hal Leonard’s 2005 book The Fifty Greatest Jazz Piano Players of All Time, Alexander was listed among the top five Jazz pianists of all time. Alexander Monty has recorded over 60 albums.

1998 wlidan moyolebuli,”Eastern Promotion”-ma kavkasiis regionSi araerTi gamoCenili da maRali donis Semsruleblis Camoyvanas Seuwyo xeli. amjerad kompaniam saqarTveloSi iamaikeli musikosi aleqsander monti moiwvia.

musikosis sakmaod datvirTuli grafiki moicavs gamosvlebs jaz-klubebSi, sakoncerto darbazebsa da jaz festivalebze mTeli msoflios masStabiT. igi sxvadasxva Janris, stilisa da Taobis SemsruleblebTan TanamSromlobs. maT Soris aris proeqti natali kolTan, mamamisisadmi miZRvnili albomi, ”Unforgettable” romelic 1991 wels gamovida da montis 7 ”gremi” moutana. is aseve SveicariaSi Catarebul ”verbieris fesstivalze” gamodioda jorq gerSvinis “Rhapsody in Blue”-Si, romelic bobi makferenma dadga. aleqsander montim klint istvudis mier Carli parkeris cxovrebaze gadaRebuli filmisTvis pianinos partia Cawera.

2005 wels gamosul hal leonardis wignSi ”yvela drois saukeTeso 50 jaz-pianisti” aleqsander monti yvela drois saukeTeso 5 pianists Soris dasaxelda. mas 60-mde albomi aqvs Cawerili.

Alexander Monty


JazzEventvNightlife

Alexander Monty

Photos: Levan Giorgadze

”Via Monte Napoleone”Event

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5 აპრილს, აღმაშენებლის გამზირის 129ა ნომერში გაიხსნა მაღაზია ”მონტე ნაპოელონე”, რომელიც საქართველოში მამაკაცის ტანსაცმლის მწარმოებელ ისეთ წამყვან იტალიურ ბრენდებს წარმოადგენს, როგორებიცაა Brioni, Kiton, Zilli, Corneliani, Canali, Ralph Lauren, Moreschi . გახსნის ცერემონიალს საზოგადოების ცნობადი სახეები, ბიზნესმენები, სხვადასხვა კომპანიების დირექტორები და პოლიტიკოსები ესწრებოდნენ. პრეზენტაციის ბოლოს, მე-5 სართულზე მდებარე ვერანდაზე გაიმართა სიგარა-ფართი. საღამოს მუსიკალურად ჯაზ-ბენდი აფორმებდა.

The opening ceremony of the shop ”Via Monte Napoleone” located on Agmashenebeli Ave. 129a was held on April 5th. It represents famous Italian men clothing brands as Brioni, Kiton, Zilli, Corneliani, Canali, Ralph Laoren, etc.

Well-known faces, businessmen, the directors of different companies and politicians were attending the opening ceremony.

There was held a cigar-party on the veranda located on the 5th floor of the building and a jazz-band was performing on the event.

Event

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Opening Ceremony

Giovane GentileFashion Event


Giovane Gentile - es aris mamakacis klasikuri da yoveldRiuri samosis italiuri brendi, romelic maRali Semosavlis mqone mosaxle-obisTvisaa gankuTvnili. Giovane Gentile- maRazia TbilisSi WvWavaZis N42 -Si gaixsna.

sastumro Holiday Inn-Si Giovane Gentile-s kole-qciis Cveneba gaimarTa, romelsac mxolod mediis warmomadgenlebi da mowveuli st-umrebi eswrebodnen. amave CvenebisaTvisvis saqarTveloSi germaneli dijei Oliver Koletzki Tavis meuRlesa da vokalist Fran-Tan erTad Camovida da damswreTaTvis Holiday Inn–is Lounge Bar-Si daukra.

Giovane Gentile is an Italian brand of a classic and everyday clothes, which is for people of much in-comes. Giovanni Gentile’s boutique was opened in Tbilisi Chavchavadze ave. N42.The fashion show of Giovanni Gentile’s collection was held in hotel Holiday Inn, where only media representatives and invited guests were attending. Especially for this fashion show a German DJ Oliver Koletzki came to Georgia with a vocalist and his wife Fran and played at the Lounge bar of Holiday Inn.

Giovani GentileFashionEvent


DJ Oliver KoletzkiEvent

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Guru ClubEvent

jguf „T.Blues Mob“-is (vokali koka cqitiSvili, klaviSi- roma rcxilaZe, gitara - Tamaz cxinvaleli, dasartyami instrumenti - zaza cercvaZe) 12 simReris premiera (avotori koka cqitiSvilia) klub G.U.R.U.-Si 27 ianvars, 10 saaTze gaimarTa.

The premiere of 12 new songs (author Koka Tski-tishvili) of a band “T.Blues Mob” (vocalist -Koka Tskitishvili, piano - Roma Rtskhiladze, guitar – Tamaz Tskhinvaleli, drums – Zaza Tsertsvadze) was held in G.U.R.U. club, on 27th of January at 10 o’clock.

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Night Life

Studio 11

9494


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Opening Night

9595


Bamba RoomsNight Life


Valentines DayNight Life

Safe Lounge Bar


Night Life

Birthday


Night Life

Missoni Club


Night Life

Our Partners

Addressest

Appledent118 Phaliashvili str. Tbilisi, Georgia,

+995 (32) 22 56 17

Aray Tomorrow39 Vaja-Pshavela Ave, Tbilisi, Georgia

Bamba Rooms Club12 Bamba Str, Tbilisi, Georgia

+995 (32) 43 99 77

Bulthaup7 Budapest str., Tbilisi, Georgia

995 32 [email protected]

Coffee.ge27 Abashidze Str., Tbilisi, Georgia.

995 32 50 99 50 Tel995 93 50 99 50 Cell

[email protected]

Corneliani129a Agmashenebeli Ave.

+995 32 22 37 [email protected]

Department of Tourism and Resorts2 Freedom Square, Tbilisi, Georgia

+995 (32) 43 60 85

Elite Model Look6 Nikoladze Str. Tbilisi, Georgia

+995 (32) 20 00 20

Entertainment Tourism8 Khoshtaria str. Tbilisi, Georgia

+995 (32) 98 55 [email protected] www.insidegeorgia.ge

Grand Thornton Amyot LLC3 Ardon Str. Tbilisi, Georgia

+995 (32) 14 34 54

Le Cafe De Monde5 Akhvlediani str., Tbilisi

25 Gamsakhurdia, [email protected]@yahoo.com

Limousine Centre857336886 851511225

Missoni Club 11 Erekle Str. Tbilisi, Georgia

+995 (55) 00 44 46

Prime ClassInternational Airport, Tbilisi, Georgia

+995 (32) 31 03 30

International Airport, Batumi, Georgia+995 (22) 32 51 11

Radisson Blu Iveria HotelRose Revolution Square,

Tbilisi, Georgia+995 (32) 40 22 00

Safe Club11 Shardeni Rkinis Rigi, Tbilisi, Georgia

+995 (77) 22 02 82

Sarajishvili4 Saraishvili Ave. Tbilisi, Georgia

+995 (32) 62 77 34

Vart Beauty33a Phaliashvili Str. Tbilisi, Georgia

+995 (32) 18 36 88

insidegeorgia 4rd issue

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