insidear 2013 workshop - ar in marketing
TRANSCRIPT
Always On, Always Augmented
AR in Marketing – Best Practice Workshop
Augmented Reality Marketing
1) Why AR?
• Does AR further the experience or overcomplicate it?
• Does AR enhance or deter the UI/UX?• What are the boundaries to access?• Is there a similar option with equal reward?
Finding a strong value proposition for AR
Augmented Reality Marketing
2) The addition of AR doesn’t mean you’re magically immune to traditional rules of Marketing
• Have a plan!• Know your audience• Know your goal• Optimize your media channels• Get your partner on board (agency/developer….)
Lego Digital Box
The 2014 IKEA Catalog App
The sequel to the most successful branded app of 2012
Utilizes next-generation SLAM tracking to place and scale furniture in home, easily and conveniently
Influences and educates purchasing decision while driving massive brand awareness
Mitsubishi Electric HVAC Visualization
Audi A1/A3 eKurzinfo Interactive Manual
Recognizes over 300 Individual Elements
Nominated for a 2013 Global Mobile Award for Best Solution - Automotive
The Latest 2-D and 3-D AR Tracking Technology
Instantly detects and returns information on signs and symbols in the vehicle
HP Printer Maintenance
Metaio SDK
Develop native AR Apps for iOS, Android and PC (Windows)
Most advanced object recognition technology for 2D and 3D ObjectsSLAM and Visual Search technology
Powerful 3D Rendering engine included, in addition to Plugin for Unity3D
Metaio Creator
Easy Creation of AR experiences and AR apps
Connect your 3D content, videos, audios, and webpages with any form for print or 3D object
No Development neededPublish your AR campaign within minutes
Integrated analytics help you to measure the success of your AR campaign
AR-Browser App
The Most Advanced Augmented Reality Browser
Discover deals and great places in your surrounding
Scan products, labels, magazine pages and other AR-enabled objects to get further information and experience great AR contents
Deployment of AR
Augmented Reality Marketing: Conclusion
• User Experience is key
• Find the right distribution channels
• Content should be relevant to audience
• If it feels like a gimmick, it is a gimmick
Phone (EMEA): +49-89-5480-198-0Phone (US): [email protected]
http://www.facebook.com/metaio
@twitt_ARhttp://twitter.com/#!/twitt_AR
http://augmentedblog.wordpress.com/
http://www.youtube.com/user/metaioAR
http://www.flickr.com/photos/metaio/