inside secrets to int mkting ric vatner
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Ric Vatner - www.bacnetwork.com.au
Stop Screaming in The WindStop Screaming in The Wind
The Secrets to Internet Marketing
What is the Social Web
Examples of Social Networks
Web 2.0
Mckinsey Survey
Your future depends on this
What to join next
This is more fun than work
The Why
How to Double Your Sales and Stand Out from your Competitors using Internet Marketing.
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Social Media MarketingSocial Media Marketing
The Social Web by definition is:
An online place that people visit to meet, discuss, hash out, vent, and share their thoughts, comments and opinions.
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Social Media MarketingSocial Media Marketing
The Social Web: A network that is an open, global, data sharing network which instead of linking documents links • People, •Organizations, and
•Concepts.
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Who Uses Facebook?Who Uses Facebook?
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Who Uses MySpace?Who Uses MySpace?
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24802480
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But Let’s start at the beginning…But Let’s start at the beginning…
Traditional marketing methods of spreading the word are no longer very effective.
These methods include • Television, • Magazines, • Newspapers, Local & National • Radio, • Direct mail and • Billboards.
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The World Wide Problem…The World Wide Problem…
Today’s market is so fragmented no one form of media can now reach all your target market and the people you do reach, ignore your advertising.
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The World Wide Solution….The World Wide Solution….
You need to aggregate your customers by:-
Being where they are Providing compelling content Taking them to where you are Providing compelling content Enlisting their help
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How to Create a Thriving Web SiteHow to Create a Thriving Web Site
Once you know “Who” It is much easier to know “What”
Then concentrate on “How”
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How – Social Media MarketingHow – Social Media Marketing
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Web 2.0Web 2.0
One thing there is agreement on:
Content is more important than it’s Container
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Analysis: Web 2.0 Usage 2007Analysis: Web 2.0 Usage 2007
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Analysis: Web 2.0 Usage 2007Analysis: Web 2.0 Usage 2007
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Analysis: Web 2.0 Usage 2007Analysis: Web 2.0 Usage 2007
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A Survey by McKinsey – Jupiter A Survey by McKinsey – Jupiter Media Metrix Found:Media Metrix Found:
Interactivity gives members more reasons to come back often
The more a person uses the community features of a site [interactive features such as message board, blog and forums], the more that person tends to visit it and to make purchases there
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A Survey by McKinsey – Jupiter A Survey by McKinsey – Jupiter Media Metrix Found:Media Metrix Found:
Users who contribute or post messages: Visit sites more than nine times as
often as nonusersRemain twice as loyal Buy almost twice as often. Even users who read community
exchanges but don’t contribute to them are more frequent visitors and buyers.
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The Case for On-Line CommunitiesThe Case for On-Line Communities
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The Case for On-Line CommunitiesThe Case for On-Line Communities
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What Does This Mean to You?What Does This Mean to You?
Web 2.0 Technology is being used– You Can Use It to Increase the number
of Visitors to your web site & Your SalesBig Companies Looking for places to
Advertise where they can get better results (i.e. better communication)– You Can Benefit from This if your site is
popular and “sticky”
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How You Can Make Money?How You Can Make Money?
Optimum Target a PR of 4 or Above– Sponsorships – e.g. sponsor online event– Blogs – provide huge opportunities for advertising *– Forums - provide huge opportunities for advertising *– Banner Adverts – Google Adwords, Kontera & More*– Ads in your Podcast or Videos – Make Sales of Digital Products– Sell Ads in your email Newsletter– Live Streaming of sponsor Radio Station
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Not to MentionNot to Mention
Sell Your Own Products or Services
Ask Me About Our range of Digital products You can sell
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What To Do Next!What To Do Next!
Get your Web Site, Blog and Forums Fully Functional with Quality Content
Add additional Web 2.0 functions Make Sure it is Focused Get to Know Your Market Build a Quality Mail List Start Promoting Your Web Site Online and Offline SEO to Raise Page Rank **Social Media Marketing & Social Networking**
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Final Words of WisdomFinal Words of Wisdom
Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning.
Winston Churchill