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Oracle Business Intelligence Strategy and RoadmapPaul RodwickVP, BI Product Management
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The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions.The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.
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To:From:
BI Product Strategy Drivers
Pervasive useAnalysts
Real-time, predictive dataHistorical data
Unified infrastructure and prebuilt analytic solutions
Analytic tools
Insight-driven business process optimization
Reporting results
Unified, enterprise viewFragmented view
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BI is the Analytical Foundation for EPMOracle Leading in the Confluence of BI and EPM
Link strategies to plans and execution
Monitor financial and operational results against goals, and apply analytics to
Drive enterprise-wide performance improvement
BI• Monitor• Detect• Integrate• Analyze• Calculate• Report• Guide• Model• Visualize• Predict• Alert• Drive Action
EPM
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Oracle’s Enterprise Performance Management System
BI Applications
EPM Workspace
OLTP & ODSSystems
Data WarehouseData Mart
SAP, Oracle, Siebel,PeopleSoft, Custom
ExcelXML
BusinessProcess
OLAP
Fusion Middleware
Business Intelligence Foundation
BI ApplicationsPerformance Management
Applications
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Highly Scalable BI Foundation
EPM Workspace
OLTP & ODSSystems
Data WarehouseData Mart
SAP, Oracle, Siebel,PeopleSoft, Custom
ExcelXML
BusinessProcess
OLAP
Fusion Middleware
BI ApplicationsPerformance Management
Applications
BUSINESS INTELLIGENCE FOUNDATION
Essbase BI Server Predictive Analytics
Common Enterprise Information Model
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Common Enterprise Information ModelEnables Consistency, Security, Reuse, Flexibility
• User roles, preferences• Simplified view• Logical SQL interface
PRESENTATION LAYER
• Dimensions• Hierarchies• Measures• Calculations• Aggregation Rules• Time Series
SEMANTIC OBJECT LAYER
PHYSICAL LAYER
• Map Physical Data• Connections• Schema
Role-Based Views of the Information Relevant to the User
Consistent Definition of Business Measures, Metrics, Calculations
Model Once, Deploy Everywhere
Across Any Data Sources
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Pervasive Information AccessOne Platform, One Model, Multiple Delivery Channels
Data WarehouseData Mart
SAP, OraclePeopleSoft, Siebel,
Custom Apps
Files ExcelXML
BusinessProcessEssbase
Common Enterprise Information Model
Data Integration
Ad-hoc Analysis
Interactive Dashboards
Essbase Reporting &Publishing
ProactiveDetectionand Alerts
Disconnected& MobileAnalytics
MS Office& OutlookIntegration
OLTP & ODSSystems
BI Server• Integrated Security, User Management, Personalizat ion• Multidimensional Calculation and Integration Engine• Intelligent Request Generation and Optimized Data A ccess Services
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Essbase OLAP Server Speed-of-Thought Analytics
ESSBASE FEATURES• Fast “speed-of-thought”
calculations• Leading Excel user interface• Visual analysis• Broad set of analytic functions• Financial and time intelligence• Calculation power• Optimized storage• Trickle feed• Enterprise scale
• What-if• Forward-looking• Multi-user scenario
modeling• Planning• Allocations• End user custom analytics
UNIQUELY SUITED FOR THESE APPLICATIONS
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Oracle’s Unified BI FoundationMeeting the full continuum of BI needs
Oracle BI Suite EE Plus
• Consistent definitions• Role-based views• Model-driven
• What-if• Scenario modeling• User crafted analysis• Predictive analytics
• Interactive Dashboards• Ad hoc query• Report publishing• Alerts
Essbase
Common Enterprise Information Model
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Oracle RTD Server
Business Processes
Oracle Real-Time Decisions RTD Enables Adaptive Business Processes
Enterprise Information Model
Real-time Business Rules &Self-Learning Predictive Models
Inputs
Process data & context
Process decision point & feedback
Process learns and continuously optimizes in real-time based on closed loop information
Analytic decisions are taken for each interaction
Decisions based on rules and predictive models
Optimizes across conflicting business process goals
Process leverages common data model of real-time and historical data
Decisions based on facts, context, analytic insights
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Comprehensive BI Applications
EPM Workspace
OLTP & ODSSystems
Data WarehouseData Mart
SAP, Oracle, Siebel,PeopleSoft, Custom
ExcelXML
BusinessProcess
OLAP
Fusion Middleware
Business Intelligence Foundation
Performance ManagementApplications Sales Svcs. Mktg. Order
Mgmt.
BI APPLICATIONS
SupplyChain
HR FinanceContactCenter
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Oracle BI ApplicationsThe Industry’s Leading Business Insight Suite
Travel& TransTravel
& TransAutoAuto Comms& MediaComms& Media
ComplexMfg
ComplexMfg
ConsumerSector
ConsumerSector EnergyEnergy Financial
ServicesFinancialServices
HighTechHighTech
Insurance& Health
Insurance& Health
LifeSciences
LifeSciences
Public SectorPublic Sector
Other Operational & Analytic Sources
Oracle BI Suite Enterprise Edition
Prebuilt adapters:
SalesService &Contact Center
MarketingOrder
Management& Fulfillment
Supply Chain
FinancialsHuman
Resources
PipelineAnalysis
TriangulatedForecasting
Sales Team Effectiveness
Up-sell / Cross-sell
Cycle TimeAnalysis
Lead Conversion
Employee Productivity
Compensation Analysis
HR Compliance Reporting
WorkforceProfile
TurnoverTrends
Return on Human Capital
A/R & A/PAnalysis
GL / BalanceSheet Analysis
Customer& Product
Profitability
P&L Analysis
ExpenseManagement
Cash FlowAnalysis
Supplier Performance
Spend Analysis
Procurement Cycle Times
Inventory Availability
EmployeeExpenses
BOM Analysis
OrderLinearity
Ordersvs. Available
Inventory
Cycle TimeAnalysis
BacklogAnalysis
FulfillmentStatus
CustomerReceivables
Campaign Scorecard
Response Rates
Product Propensity
Loyalty andAttrition
Market Basket Analysis
Campaign ROI
Churn Propensity
Customer Satisfaction
ResolutionRates
Service RepEffectiveness
Service CostAnalysis
ServiceTrends
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It’s Not Just About ReportsValue of BI Apps lies under the surface
• Data warehouse design
• Data mapping & transformation from multiple applications
• Analytic models, KPIs, metrics
• Much more…
DASHBOARDS• “Visible”
“PLUMBING”• “Under the
Surface”• Significant time,
resources and expertise required
COMPLETE BI SOLUTIONS ARE MUCH MORE THAN JUST DASHB OARDS
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• Adds insight layer to existing IT assets• Ideal for multi-instance and heterogeneous environments• Same technology, same BI applications to be used for Fusion
Applications
Oracle BI ApplicationsInsight for Today’s Applications and for Fusion
SAP Supply Chain
Oracle EBS Financials
Siebel CRM PeopleSoft HR
Oracle BI Applications
Oracle Fusion Applications
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EPM Workspace
OLTP & ODSSystems
Data WarehouseData Mart
SAP, Oracle, Siebel,PeopleSoft, Custom
ExcelXML
BusinessProcess
OLAP
Business Intelligence Foundation
BI ApplicationsPerformance Management
Applications
SOA
FUSION MIDDLEWARE
DataQuality
DataIntegration
MDM IdentityManagement
ContentManagement
Business ProcessManagement
Leverage Fusion Middleware
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Oracle BI Roadmap and Selected Investment Areas
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OBI + Hyperion Integration Releases
Hyperion EPM 9.3.1
EPM System 11
Major releaseOracle integrationCalc ManagerEssbase StudioProfitability Mgmt
"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle"
OBI EE11g
Major releaseHyperion integrationAction FrameworkAdvanced Visualization
OBI EE10.1.3.3.x
Essbase integration
OBI EE10.1.3.3
Next EPM/BI Release
MajorIntegrationRelease
IR-EssbaseintegrationOracle BrandingOracle integration
SmartSpace SmartViewOffice 2007
Hyperion EPM 9.3.1.x
EPM System 11
Localization Release
Available Now
OBI EE10.1.3.4
Discoverer to BI EE Migration
Workspace IntegrationSmartSpace Integration
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Oracle BI EE 11g at a Glance
• BI SE to BI EE Migration• Answers Plus• MLS and double column support• Fusions Business Components• Select Physical• Analytic Workspace Admin Tool support• Server Credential Stored Framework
(CSF)• JAAS integration• User Population Integration• Native Windows 64 bit support• Admin Tool Wizard• Admin Tool Expression builder UI• Caching Enhancements - combined
cached results• Multi-App Support• Server Process Control Service• Fusion Clustering • Logging Framework (ODL)• Runtime Time series and Level-based
measures• Data Mart Automation for Analytics
Workspaces• Data Mart Automation Parallel Load• Data Mart Automation Auto-Indexing• Data Mart Automation for Essbase• Oracle 11g Lightweight session support• BI Server integration with Hyperion
Workspace• HFM gateway• Support for ReadOnly RDBMS
• FMW Audit framework• Externalization of properties• Portable Cache storage• Near Zero Downtime • Analytic Workspace Access• Selections and Custom Aggregates• Value, Ragged and Skip level hierarchies• Maximize Answers query shipping to MDX
sources• Support for Custom Members• Linux 64-bit Port• XML based metadata API• EBusiness Suite Action Link Formatter• Workflow Services Integration• Fusion Systems Management• Backup & Recovery• Install• Cloning• Patching• BI: SAW• Fusion BI View Components• Pervasive Double Column Support• Answers Plus (Framework)• Answers Pivot View• Answers Plus (User Interfaces)• Publishing and Reporting UI Integration• Programmatic VO against OracleBI Server• Unified and Enhanced Prompting• Presentation Services KPI Support• Briefing Books to PDF Format• Enhanced Action Links
• Answers Geographical Mapping View• BLAF+ Compliance• Oracle chart component• My Dashboard template• Scorecard • Visualization Enhancements• Disco content into BI Dashboards• Enhanced Action Links Dashboard Interaction• Unified Framework• Formula Template Enhancements• Prompted Segmentation• Integrate BI PS with Hyperion S9 Workspace• Integrate BI PS with Hyperion Smart Space• Slider Dashboard Prompt• Specify Master/Detail Relationships• Simple Subject Area• Online Report Builder• Advanced Print Service• Oracle Reports Migration Tool• BI Publisher - JDeveloper integration• Word Template Builder Enhancements• RTF Master Template• BI Office support for Writeback• Data Template UI• Query Builder support for Physical Select• BI Excel Addin Enhancements• BI PPT Addin Enhancements• Reporting solutions for AS products• BI Publisher FMW (AS) integration• BI Publisher Hyperion Integration
"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle"
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Oracle-Essbase Integration
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Essbase as source to OBIEEAvailable now in OBIEE 10.1.3.3.2
Files ExcelXML
OLTP & ODSSystems
Common Enterprise Information Model
BI Server
Data WarehouseData Mart
+Essbase
For OBI Customer
• Access all data managed by Essbase
• Essbase data can participate in Common Enterprise Information Model
For Essbase Customer• Essbase data and calculations
made available to OBIEE users
Ad hoc Analysis
Interactive Dashboards
Reporting &Publishing
ProactiveDetectionand Alerts
MS Office& Outlook
"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle"
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OBIEE as Source to EssbaseAvailable now (Essbase Studio in EPM System 11)
Common Enterprise Information Model
BI Server
Files ExcelXML
OLTP & ODSSystems
Data WarehouseData Mart
For Essbase Customer
• Essbase can access all sources mapped into Common Enterprise Information Model
• Essbase drill through to the OBIEE-mapped data
• Essbase Studio can map OBIEE data for Essbase use
• Essbase can use OBI Apps as a data source
For OBI Customer• Essbase what-if can be applied
to OBIEE-mapped data
Essbase EssbaseStudio
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SmartView for Essbase and OBIEEAvailable with EPM System 11
Files ExcelXML
OLTP & ODSSystems
Common Enterprise Information Model
BI Server
Data WarehouseData Mart
+Essbase
For SmartView User
• Natively access Essbase and OBIEE data in single UI
SmartView
"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle"
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Essbase as Performance Accelerator for OBIEE and OBI AppsAvailable with OBIEE 11g
OBIEE Today• BI Server leverages summary
data whenever possible to accelerate queries
• Aggregate Persistence for relational sources
• Automatically defines, populates and maps metadata to system generated aggregate star schemas
• Extremely low TCOOBIEE 11g• Autogenerate cubes for Essbase
and Oracle OLAP option
Common Enterprise Information Model
BI Server
BI Apps or any DW or OLTP schema
ESSBASE
BI Server automatically uses aggregates or cubes for performance
Native RDBMS Data Warehouse
A sound aggregation strategy can transparently improve end-user query performance by many orders of magnitude
"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle"
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Two Views of Same DataAvailable to Implement Now
For Pervasive Business Use• Simplified logical view• Role-based interactive
dashboards• Proactive alerts• MS Office access
For Analysts• Speed-of-thought analytics• Modeling, Planning, Allocations• One-day, throw-away applications
BI Apps or any DW or OLTP schema
Common Enterprise Information Model
BI Server Essbase
Native RDBMS Data Warehouse
Ad hoc Analysis
Interactive Dashboards
Reporting &Publishing
ProactiveDetectionand Alerts
SmartViewMS Office Same data available to
Essbase and BI Server
"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle"
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Answers+ in OBIEE 11g
• Member Selection
• Calculated Members
• Hierarchical Calculations
• Custom Aggregates
• For both OLAP and Relational Sources
• Optimized for Essbase
Answers+ in OBIEE 11g
• Member Selection
• Calculated Members
• Hierarchical Calculations
• Custom Aggregates
• For both OLAP and Relational Sources
• Optimized for Essbase
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Interactivity and Visualization
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OBI EE Personalized Start Page(OBI EE 11g)
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Spatial data
• OBI EE Dashboards and Answers
• Variety of mapping visualizations
• Interactive map controls
• Multiple layers
• Global digital map data provided by NAVTEQ
Spatial data
• OBI EE Dashboards and Answers
• Variety of mapping visualizations
• Interactive map controls
• Multiple layers
• Global digital map data provided by NAVTEQ
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Oracle BI Applications
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Oracle BI Apps Roadmap
Oracle BI Apps forFusion Applications
�Unified enterprise data model�Enhanced DAC�Leverages OBI EE 10gR3�Translation to 15 languages
Oracle BI Applications7.9 ����
�Certify SEBL 8.0 adapter
Oracle BI Applications7.9.1 ����
�Profitability Analytics for OFSA
Oracle BI Applications7.9.2 ����
Oracle BI Applications7.9.5�Certify PSFT Financials 8.9, 9.0
and PSFT HR 8.9, 9.0� Informatica PowerCenter 8.1.1
SP4
�Certify Oracle EBS R12
Oracle BI Applications7.9.4
Oracle BI Applications7.9.3�Certify PSFT Financials 8.4 /
8.8 and PSFT HR 8.8�FSPA Enhancements
����
Oracle BI Applications7.9.x & 11g�Next Generation BI Apps�Certify Additional Adapters�New Application Content
����
����
"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle"
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Oracle BI Apps 7.9.5Now Available
• Unified multi-source data model• Enhanced user experience• Data Warehouse Administration Console• Expanded deployment options
• Support for Siebel CRM 6.x, 7.5.x, 7.7.x, 7.8.x, 8.0.x• Support for Oracle EBS ERP 11i8, 11i9, 11i10 and R12• Support for PSFT Financials 8.4, 8.8, 8.9, 9.0 and HR 8.8, 8.9, 9.0
• Tightly Integrated with Oracle Applications• Full localization
• Translation to 28 languages
• Certified on Informatica PowerCenter 8.1.1 SP4
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ETL Statement of DirectionOracle BI Applications leverage best of breed ETL
• Informatica and Oracle Data Integrator to be supported• Informatica PowerCenter
• Informatica use: any sources, any extension of BI Applications, must be used to target BI Applications
• Oracle Data Integrator (ODI)• Plan to offer as alternative to Informatica
• Ongoing support for both Informatica and ODI
"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle"
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Oracle BI ApplicationsRoadmap Items
• Fixed Assets Analytics • Projects Analytics• Procurement & Spend Analytics for PeopleSoft• Financial Analytics (GL only) Integrated with Essbase• Spend Analytics Enhancements• Enhancements in the HR Area
• Recruiting• Benefits• Training
• JD Edwards Adapter• Prebuilt ETL adapter for JD Edwards Enterprise. Financial Analytics
only in this version.• Deployment Options
• ODI ELT Adapters• DB2 9.1 support• Teradata v12 / v13 support
"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle"
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Oracle Discoverer
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• Stay on Discoverer• Continued new releases and functionality• Dedicated development team
• Covered by Oracle’s Lifetime Support
• No forced migration
• Use Discoverer with OBI EE• Discoverer integration with BI Publisher
• Discoverer analysis surfaced in BI EE Dashboards• Use BI EE Delivers for alerting & Distribution on Discoverer Analysis
• Migrate Discoverer to OBI EE• Metadata migration utility, methodology, and Oracle Consulting services
Oracle BI DiscovererRoadmap Summary
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BI and Business Processes
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The Fusion of BI & Business ProcessesThree Key Requirements
• Visibility & business insight • BI provides insight into processes
• Insight Into Action• BI users or BI alerts invoke a
business process or event
• Insight-driven business processes• Decision points in a workflow are
driven by analytics
• Generate and Deliver reports and alerts from BPEL Workflows
BPEL, ESBOracle BI & BAM
BPEL, ESB
Oracle BI
BPEL, ESB Oracle BI
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OBI EE Action FrameworkSeamless integration with BPM and workflow in 11g
• Invoke Workflow/Business Processes (BPEL)
• Send Message/Post Event (ESB)
• Navigate to BI Content • Navigate to Analytic App Views
• Navigate to Web Content
• Execute Java Method• Execute Siebel Workflow
• Invoke a Delivers iBot
• Deliver BI Content• Deliver Web Content
• Invoke Web Service
"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle"
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Insight Into ActionInvoking Business Processes from BI Dashboards
"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle"
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Business Component Read/Write-BackEnriched writeback support in BI EE 11g
• Automatically generate forms from BI Views• Read and update transactional systems (via business
components)
"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle"
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Proven Scalability and Flexibility
4,500 users ���� 50,00012+ Terabytes
7,500+ users14+ TerabytesTeradata, DB2, SQL Server
20,000 users ���� 55,000
20,000 users ���� 40,000+4+ Terabytes
7,000+ US users ���� 12,0006,500 disconnected
14,500 users
7,000 users, over 90% of all employees
10,000+ users15 Terabytes
40,000 users worldwide6 Terabytes
Over 1 million users15 Terabytes
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Retail Aero / Industrial Insurance / Health Life Sciences Travel & Transport
Communications Public Sector Finance / Banking Consumer Goods High Tech
Business Intelligence CustomersBusiness Analytic Tools and Applications - Select References
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