[insert client logo]. [insert title] this content is protected by [tv station] unless written...
TRANSCRIPT
[Insert Client Logo]
[Insert Client Logo]
[Insert Title]
This content is protected by [TV Station] unless written consent is provided.
[Insert Client Logo]
Statement 1 goes here.
Statement 2 goes here.
Statement 3 goes here.
Statement 4 goes here.
Statement 5 goes here.
Restate the Title!
CURRENT SITUATION
To (restate title) THREE Elements are Needed:
THE RIGHT AUDIENCE:
Target the core, don’t chase the extremes
A Z
Core
[Insert Client Logo]
1
To (restate title) THREE Elements are Needed:
2 THE RIGHT MESSAGE:
Message should convey your distinction and be consistent across all media. The message must be singular.
[Insert Client Logo]
To (restate title) THREE Elements are Needed:
3 SUPER HIGH FREQUENCY IN FEWER PLACES:
“Principle of the Glasses”
[Insert Client Logo]
[Insert Client Logo]
To [Insert Title] THREE Elements are Needed
• THE RIGHT AUDIENCE -Target the core customers desired. Do not chase the extremes
A Z
Core
• THE RIGHT MESSAGE - Message should convey a distinction and be consistent across all media. The message must be singular.
• SUPER HIGH FREQUENCY IN FEWER PLACES - “Principle of the Glasses”
“Concentration is the key to all economic success.” – Peter Drucker
[Insert Company Logo]
[Insert Client Logo]
[Insert Video Testimonial]
[Insert Company Logo]
Statement 1
Statement 2
Statement 3
Statement 4
Statement 5
[Insert Client Logo]
[Insert Client Logo]
RECOMMENDED STRATEGY
Restate title here
Statement 1
Statement 2
Statement 3
Statement 4
Statement 5
[Insert Client Logo]
RECOMMENDED STRATEGY
Statement 6
Statement 7
Statement 8
Statement 9
Statement 10
Statement 11
Statement 12
VIDEO AUDIO
Wife calling out to husband from another room
Cut to an example of an invisible device
Phone/web/Address
Wife: “Sam……Sam……Sam….turn down that TV
Announcer/Spokesperson “Is it the TV volume going up or your hearing going down?
Fluke hearing instruments is conducting a test with the latest updated invisible technology. The first 42 respondents to call our offices will be outfitted with a device for testing at no additional charge….so hurry call Fluke today to speak with a certified hearing specialist.
Announcer: Being born with good hearing isn’t a fluke….at Fluke Hearing Instruments, its hearing like nature intended.
www.betterhearingthroughtechnology.com
CREATIVE CONCEPT
[Insert Client Logo]
[Insert TV Station Slides]
Clearance
[Insert Client Logo]
Monthly TV Campaign (X weeks each month)
Program Days Time Commercials
[Insert Client Logo]
[Insert Client Logo]
SUMMARY OF THE PLAN
$xxxx per month (Month Year - Month Year)
Monthly Annually
Commercials per Month
Digital Delivery
Commercials per Year
Digital Delivery
2:1 Return on a $x,xxx/mo. Advertising Investment
[Insert Client Logo]
Average Ticket: $x,xxxCurrent Traffic: xx calls per monthClosing Ratio: xx%Margin: xx%Annual Value of a New Customer: $x,xxx ($x,xxx x xx% margin)
Is it reasonable to assume that this schedule, which will reach xx of [demographic] can generate an additional [xx] calls per month?
To achieve a 2:1 return on your investment, we would have to deliver an additional xx calls per month…
2:1 Return on a $x,xxx/mo. Advertising Investment
[Insert Client Logo]
xx calls x xx% close ratio = xx sales
xx sales = $xx,xxx in profit
$xx,xxx in profit = 2:1 return on $x,xxx advertising investment
Insert multi-client station testimonial video here
[Insert Client Logo]
Action PlanWhat’s Next?
1. Proceed
2. Proceed with changes
3. Stop the process
Copy deadline: xx/xx/xx
Production deadline: xx/xx/xx
Meet with staff to launch campaign: xx/xx/xx
Campaign start: xx/xx/xx
Evaluation of results: xx/xx/xx
Timeline
[Insert Client Logo]
[Station] Monthly Totals
[Insert Station Logo]
Commercials: [xx] /month
xxxx [digital strategy] on [station website] : [xx] /month
TOTAL INVESTMENT: [xx] / PER MONTH (Month Year – Month Year)
____________________________________________________________________ _____________________________
Accepting for [Company] Date
____________________________________________________________________ _____________________________
Accepting for [Station] Date
[Insert Client Logo]