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Insert Clever Project Title Name Here Amina Horozic Kurt McCulloch Ryan Opina Lindsay Wolff Logsdon CCA dMBA : Innovation Studio Fall 09

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Insert Clever Project Title Name Here. Amina Horozic Kurt McCulloch Ryan Opina Lindsay Wolff Logsdon. Fall 09. CCA dMBA : Innovation Studio. Howdy. This is Earth. It’s home to all sorts of fun. Winding Roads = Fun. Going Fast = Fun. Driving = Fun. but. ...with pleasure comes pain. - PowerPoint PPT Presentation

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Amina HorozicKurt McCullochRyan OpinaLindsay Wolff Logsdon

CCA dMBA : Innovation Studio

Fall 09

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This is Earth. It’s home to all sorts of fun.Howdy.

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Winding Roads = Fun

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Going Fast = Fun

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Driving = Fun

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but...

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...with pleasure comes pain.

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The joy of driving brings aboutcertain problems.

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Pollution = NOT Fun

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Concrete Jungle = NOT Fun

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Waste = NOT Fun

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P A R A D O X

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P A R A D O X

I love to drive. I love my car.

My car is ruining the Earth. I need the Earth to drive.

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Environmentalist +/- Car Nut Bias #1

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In target:

car enthusiastsGM historiansadvertiserspragmatic environmentalists

Outliers:

back-to-eartherslocalistsmass-transit advocatesstrict traditionalistspetroleum interests

Environmentalist +/- Car NutBias #1

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Power vs. Utility Bias #2

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In target:

engineersroad-trippersclassic car buffsyoung-at-heartskewed towards men

Outliers:

strict utilitarianspolicecar insurance carriersdrivers-by-necessityskewed towards women

Power vs. UtilityBias #2

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Lack of progressive leadership vision. Bias #3

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In target:

change agentsgovernment oversight committeesJ.D. Power and AssociatesConsumer Reports

Outliers:

current GM leadershippetroleum executivesstatus quo keepers

Lack of progressive leadership vision.Bias #3

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How do we get to “Happy”?

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Why can’t my car be more...human?

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Car as an Organism? Why? Why not?

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Car could : Think, Network, Purify ?

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In return, would it be loved and be part of life?

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The automobile as you have never imagined.

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Not an object.

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Not an extension of Me.

But a part of We.

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How does the next generation of cars move towards systems thinking while maintaining the personal extension humans know and love?

Find out : December 2009.


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Lecture 1: Unit 1 [Insert Course Reference Here] [Insert Facilitator Reference Here] [Insert Contact Details Here] [Insert Contact Web address Here]

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Briefed by: [insert briefer’s name here] [insert briefer’s organization code here]

Insert Clever Title with Geospatial ref here… Tommy Jasmin University of Wisconsin SSEC/CIMSS 18 Jul 2012

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